The Body Jet Blitz water therapy at Chiva-Som in Thailand / photo: CHIVA-SOM
Reports from McKinsey have shown that demand for healthy ageing and longevity services is increasing, with 70 per cent of consumers in the US and UK and 85 per cent in China purchasing a product in this category in the preceding year.
Older people are fuelling this trend – McKinsey says that by 2030, one in six people in the world will be over 60 – but younger people are also increasingly looking for preventative solutions.
Equinox made a spectacular leap into the longevity arena earlier this year with its US$40k (€36.6k, £30.6k) Optimize by Equinox membership, in partnership with Dr Mark Hyman’s company, Function Health (see www.spabusiness.com/equinoxoptimize). It offers an extensive battery of health tests to inform personalised programmes to boost longevity and healthspan.
In November, destination wellness brand Canyon Ranch, launched its Longevity8 retreat and has 10 more dates lined up next year (see www.spabusiness.com/crlongevity8). The US$20k (€18.3k, £15.3k) four-day programme focuses on eight principles: integrative medicine, flexibility and fitness, nutrition, sleep, spiritual wellness, mental and emotional health, outdoor activity and strength and endurance. Attendees will undergo 15 diagnostic tests assessing more than 200 biomarkers, including blood work, cancer screening and genetic testing, as well as scientific evaluations, such as VO2 Max and DEXA Body, at the resort’s medical centre.
At the moment, these services are only at the top end of the market, but will they filter down to the mainstream? If so, when and how? We ask some of the operators who are creating facilities and services focused on longevity what their offering looks like and where this trend could take us…
Dr Jason Culp
Director of R&D, Chiva-Som
photo: CHIVA-SOM
We currently offer 16 specialised retreats at Chiva-Som which aid longevity and create a path to a healthy lifestyle. These customisable programmes home in on six areas – spa, holistic health, fitness, physiotherapy, aesthetic beauty and nutrition. The retreats include ageing well, immune resilience, natural renewal and cell vitality, which supports guests who’ve recovered from or are in remission from cancer
We also offer cutting-edge epigenetics testing designed to provide personalised insights into how lifestyle and environmental factors influence gene expression. Epigenetic testing looks at a person’s biological age rather than chronological age and can give insight into how to slow the ageing process through sustainable exercise, nutritional habits and lifestyle modifications tailored to the individual.
In addition, we’ve just launched hyperbaric oxygen treatments which support blood-oxygen levels, recovery and overall longevity, as well as genomic testing and bone density analysis.
We’ve seen a rise in interest in biohacking as a longevity strategy from younger generations eager to explore services such as functional nutrition and physiological data analysis, so this is another area we’ll be enhancing.
As research backs up how adopting healthy habits by midlife can significantly increase one’s lifespan and approaches such as personalised nutrition, biohacking, sleep quality enhancement and stress management techniques gain traction, the demand for longevity strategies in wellness resorts is increasing.
As consumer awareness of the importance of healthy ageing continues to grow and technological advances make services more accessible and affordable, we’ll see wider adoption of services beyond exclusive resorts. They’ll filter down to the mainstream, where similar approaches will be available in everyday public settings, such as health clubs and workplace environments.
As consumer awareness of the importance
of healthy ageing continues to grow,
we’ll see wider adoption of longevity
services beyond exclusive resorts
Chiva-Som offers 16 retreats which aid longevity / photo: CHIVA-SOM
The Neurac Medical Sling helps restore functional movement / photo: CHIVA-SOM
Anna Bjurstam
Wellness pioneer, Six Senses
photo: GWS
Six Senses understands longevity to be about the future, as opposed to wellness, which is about what we’re doing right now.
We worked with several experts to design our longevity offering and teamed up with Dr Mark Hyman and the Rose Bar longevity club at Six Senses Ibiza and Only Health in Kaplankaya, Turkey, to introduce our first-ever third-party, longevity-focused clinics in 2021 (see www.spabusiness.com/youngforever).
We’re now in the process of rolling out longevity offerings to other spas: we’ll have a clinic in London when we open there and several others are underway. These are all third-party clinics, as we don’t want to operate medical facilities.
Six Senses is also launching a longevity programme. It begins with biomarker screening and uses a continuous glucose monitor to track baseline glucose levels. Stabilising glucose is essential for longevity and overall health. The retreat then focuses on autophagy, a process that involves a three- to four-day intermittent fast with vegan meals to limit protein intake and suppress mTOR signalling. This is supported by senolytic supplements like quercetin and fisetin to clear out senescent cells, which are old cells that accumulate and contribute to ageing and disease. This can delay the onset of illness by up to seven years.
Fasting promotes the production of nicotinamide adenine dinucleotide (NAD), a crucial coenzyme for metabolism, energy production and DNA maintenance. As NAD levels decline significantly after age 50, the retreat employs strategies such as high-intensity interval training, hot/cold therapy and fasting to boost NAD and activate sirtuins – proteins involved in cell survival and inflammation control.
After several days of fasting, the focus shifts to mTOR stimulation through increased protein intake to encourage muscle growth, which is vital as people age, particularly for menopausal women.
Most people are tired, overstimulated and producing too much cortisol, so we also do a lot to calm the nervous system and stimulate the vagus nerve, such as breathwork, meditation, somatic experience, hikes and connecting with nature.
We’re in the process of rolling
out longevity offerings
Integrative doctor Mark Hyman is partnering with Six Senses to create longevity programmes / photo: six senses
Rose Bar is Dr Hyman’s club at Six Senses Ibiza / photo: six senses
Alex Rebeiz & Waldo Ramsay
Co-founders, Rebase
photo: rebase
The journey to Rebase began six years ago when I faced a severe health crisis that required emergency surgery and a long, gruelling recovery. Supported by my best friend and Rebase co-founder, Waldo Ramsay, I realised the value of a healthy social life in healing. This inspired us to create a social wellness space focused on de-stressing and recovering from hectic, metropolitan life – enabling members to live and perform at their highest level without getting burned out, injured or over-stressed.
The offering centres on hot and cold therapy and other services include saunas, ice baths, yoga, hyperbaric oxygen therapy, vitamin infusions and red light therapy. Additionally, there’s an adaptogenic apothecary of health-enhancing beverages such as bone broths, nootropic smoothies and mushroom teas.
Monthly membership starts at £320 (US$418, €382) and we’ll cap it at 250 people. It includes access to our members’ suite – which has eight ice baths ranging from 5-12˚C and a large sauna – as well as two cryotherapy sessions and one hyperbaric oxygen session a month and six guest passes a year, in addition to discounts on other services such as manual therapies and osteopathy in the two treatment rooms.
Our most popular class, Urban Oasis, comprises breathwork, sauna, yoga, ice bath and movement, while there are sound healing and sleep optimisation sessions in the evening.
Non-members can book three classes for £60 (US$78, €72) or rent the four-person hyperbaric oxygen chamber for £160 (US$209, €191) per hour. The private contrast suites can be rented for 45 or 90 minutes and give a new spin on socialising: they include an ice bath and infrared or traditional sauna and have a sofa, speaker system and intercom to order drinks. Yoga, massage and stretching can be added on.
We’re noticing a global trend for more people wanting to take control of their health with wellness practices and we plan to open further sites across the UK.
We’re noticing a trend for more
people wanting to take control of
their health with wellness practices
The club has eight ice baths ranging from 5-12˚C / photo: rebase
Rebase focuses on fusing ancient practices with modern therapies / photo: rebase
Duncan Parker & Mark Ball
MD & marketing manager, Grey Wolfe
photo: ANTHONY CHOK/ Grey Wolfe
At Grey Wolfe, we’re putting the private into private members’ club. Post-pandemic, there’s been a big focus on community, but this is a space where people can come in solitude and receive one-to-one treatments.
Our USP is individual care, allowing people to open up in a way they wouldn’t if others were around. Our members are people who value this privacy. Some are famous. We also have a lot of C-suite people, as well as successful middle-aged women who’ve reduced their working hours to prioritise their health.
Many clients find us because they’re searching for biotechnology, such as infrared saunas and hyperbaric oxygen chambers or poultice quartz massage (a massage with quartz crystals in poultices performed on a heated quartz bed). However, we go deeper and help them find the root cause of their back pain or sleep issues based on lots of feedback from our digital machines and addressing their mental, emotional and spiritual state.
Our approach is around healing from within. We create an environment for people to recover and learn how to look after themselves. We teach them how to switch off, for example, using the Rebalance Impulse – a zero gravity bed with light therapy on which people can meditate.
It’s a gentle space. There’s no workout equipment. It’s very minimalist with natural materials, such as stone and wood and no TV screens or artwork. It’s a blank canvas to encourage people to connect with their inner-self.
Each quarter, we go through our client’s goals and progress and design a 4-hour Recharge Journey involving biotech and one-to-one therapy. This is included in the monthly membership, which costs £488 (US$638, €583), along with one hands-on treatment and eight biotech sessions a month. Talking and nutrition advice from therapists comes as standard.
We’re already looking at launching Grey Wolfe two, three and four and see them working as concessions in hotels, workplaces (we’ve designed a corporate package), luxury accommodations and even airport lounges.
Our approach is around healing from
within. We create an environment
for people to recover and to learn
how to look after themselves
Rebalance Impulse therapy at Grey Wolfe uses acoustic and vibration tech / photo: ANTHONY CHOK/ Grey Wolfe
Jonathan Leary
Founder, Remedy Place
photo: Remedy place
Since the launch of Remedy Place in 2019, we’ve noticed a significant increase in people’s interest in longevity. More individuals are proactively prioritising their health, not just for extending lifespan but for enhancing their quality of life. We’ve particularly noticed an interest in active ageing.
At Remedy Place, we emphasise self-care, preventive measures and giving people a healthy way to socialise. This shift reflects a broader awareness that true longevity isn’t just about adding years to life but having a direct correlation to a successful and happy life.
This interest in longevity is here to stay. People will increasingly focus on tailored self-care strategies rather than just reactive treatments. Additionally, the holistic approach to longevity will gain prominence and will be the first line of intervention for all things that are not an emergency.
Longevity/self-care/health, whatever you want to call it, will be blended into every aspect of our life and I truly mean every single thing we interact with. Lastly, people will start to understand that success rises out of whoever is the most healthy.
As awareness changes, accessibility will also change. Longevity doesn’t have to be expensive. People just need to learn how their body works and how to take care of it: movement, nutrition, taking care of mental health, improving sleep, breathwork and self-care.
Although Remedy Place will always be a luxury offering, earlier this year, we introduced The Framework – a complimentary educational platform providing a roadmap for life across seven pillars of holistic wellness – to teach people how to establish their own health independence in the most cost-effective way possible.
Remedy Place was the world’s first social wellness club, launched in Los Angeles, followed by New York. There are plans to take the brand global and we’re on track to open two more clubs each year. Read more: www.spabusiness.com/leary
People will start to understand
that success rises out of
whoever is the most healthy
Hyperbaric oxygen therapy is a popular wellness treatment / photo: Remedy place
The original Remedy Place in Los Angeles trailblazed in 2019 / photo: Remedy place
Inge Theron
Creative director of spa & wellness, Maybourne Hotel Group
photo: Surrenne
Heralded as London’s next-generation longevity space, Surrenne is a four-floor private members wellness enclave at The Emory all-suite hotel in Knightsbridge.
Developed by Maybourne Hotel Group, Surrenne has been created as a longevity brand to roll out and Maybourne is already working on five more Surrennes at properties in Europe and the US.
Every detail was considered to ensure Surrenne is at the forefront of science, diagnostics, functional medicine, fitness, holistic wellness and preventative medicine. At the same time, neuroscientists developed soundscapes, lighting and fragrances for the luxurious setting to calm the nervous system.
Maybourne partnered with welltech specialist Virtusan to benefit from its advisory board, which includes mindfulness and self-compassion specialist Dr Shauna Shapiro; professor of neurobiology and podcaster Dr Andrew Huberman; and Harvard professor of genetics Dr David Sinclair.
Annual membership for the London club costs £10,000 (US$12,662, €11,752), with a £5,000 (US$6,331, €5,876) joining fee – and 100 were quickly sold. Membership provides access to almost £60,000 (US$76,500, €70,100) worth of treatments and diagnostics. Guests from The Emory and neighbouring hotel, The Berkeley, also have access to the facilities that include a thermal pool, sauna, aromatherapy steamroom, snow shower, gym, group exercise studio and the UK’s first Tracy Anderson studio, as well as eight treatment rooms.
Surrenne is brand-agnostic, so our head of medical collaborates with members’ doctors and specialists to complement their existing health journey.
The journey begins with a clinical check-up by 3 Peaks Health, providing insights for bespoke wellness plans created by a team of fitness specialists, nutritionists and physicians. Members have access to an extensive menu of services, including GP consultations, MRIs, blood tests, microbiome analysis, chiropractic and epigenetic testing. Advanced interventions, such as brain scans, AI mole mapping and liver function tests, are also available through a OneWelbeck partnership. Read more: www.spabusiness.com/surrenne_inge
Our head of medical collaborates with
members’ specialists to complement
their existing health journey
Surrenne is open to hotel guests and there’s also a £10k annual membership / photo: Surrenne
Read more from this issue of Spa Business magazine
View contents of Spa Business 2024 issue 4
Editor's letter: Pleasure time
It’s time to make ‘pleasure health’ the new ‘play’ to realise the true value of the wellness sector, says Katie Barnes
Spa people: Luuk Melisse
Sanctum's co-founder Luuk Melisse on going global with the unique, spiritual workout that originated in Amsterdam
Interview: Dean Kowarski
Virgin Active is transforming its gym business with 230 sites and 1.2 million members into a social wellness brand. The CEO reveals more details to Liz Terry
First person: Steamy situation
Cassandra Cavanah is moved to tears (and also a little nervous) as she joins hundreds of near-naked heat enthusiasts at this year's Aufguss World Championships
Promotion: TechnoAlpin: In touch
Sara Brenninger talks
to wellness expert
Alina Hernandez
about the power of
real snow to create
immersive touchless
wellness experiences
Interview: Fabian Dolman
How can operators make a successful business out of aufguss programmes? Thermen Resort's CEO gives some tips
Sponsored: Best of both
Alina Hernandez, Gharieni Group advisory board member, explains how Metawell – its portfolio of tech-forward mind/body technologies – is right on time for the next era of wellness
Sponsored: Elevate your business with EGYM
Transform your business with fully connected, personalised and data-powered solutions that drive results
for members, trainers and businesses
Sponsored: Outstanding in its field
RKF Luxury Linen has had a stellar year in 2024, hitting new standards of excellence with a raft of certifications
Promotion: Rest and repeat
Starpool is drawing on science, innovation and equilibrium to offer the industry’s leading recovery solutions
Sponsored: Iyashi Dôme's Oteire
Modern consumers demand solutions that blend cutting-edge technology with proven results, and Iyashi Dôme is rising to the challenge by redefining industry standards
First person: Sparkling Water
Mary Bemis is one of the first to visit the stunning new Sacred River Spa at Four Seasons Bali at Sayan
The Body Jet Blitz water therapy at Chiva-Som in Thailand / photo: CHIVA-SOM
Reports from McKinsey have shown that demand for healthy ageing and longevity services is increasing, with 70 per cent of consumers in the US and UK and 85 per cent in China purchasing a product in this category in the preceding year.
Older people are fuelling this trend – McKinsey says that by 2030, one in six people in the world will be over 60 – but younger people are also increasingly looking for preventative solutions.
Equinox made a spectacular leap into the longevity arena earlier this year with its US$40k (€36.6k, £30.6k) Optimize by Equinox membership, in partnership with Dr Mark Hyman’s company, Function Health (see www.spabusiness.com/equinoxoptimize). It offers an extensive battery of health tests to inform personalised programmes to boost longevity and healthspan.
In November, destination wellness brand Canyon Ranch, launched its Longevity8 retreat and has 10 more dates lined up next year (see www.spabusiness.com/crlongevity8). The US$20k (€18.3k, £15.3k) four-day programme focuses on eight principles: integrative medicine, flexibility and fitness, nutrition, sleep, spiritual wellness, mental and emotional health, outdoor activity and strength and endurance. Attendees will undergo 15 diagnostic tests assessing more than 200 biomarkers, including blood work, cancer screening and genetic testing, as well as scientific evaluations, such as VO2 Max and DEXA Body, at the resort’s medical centre.
At the moment, these services are only at the top end of the market, but will they filter down to the mainstream? If so, when and how? We ask some of the operators who are creating facilities and services focused on longevity what their offering looks like and where this trend could take us…
Dr Jason Culp
Director of R&D, Chiva-Som
photo: CHIVA-SOM
We currently offer 16 specialised retreats at Chiva-Som which aid longevity and create a path to a healthy lifestyle. These customisable programmes home in on six areas – spa, holistic health, fitness, physiotherapy, aesthetic beauty and nutrition. The retreats include ageing well, immune resilience, natural renewal and cell vitality, which supports guests who’ve recovered from or are in remission from cancer
We also offer cutting-edge epigenetics testing designed to provide personalised insights into how lifestyle and environmental factors influence gene expression. Epigenetic testing looks at a person’s biological age rather than chronological age and can give insight into how to slow the ageing process through sustainable exercise, nutritional habits and lifestyle modifications tailored to the individual.
In addition, we’ve just launched hyperbaric oxygen treatments which support blood-oxygen levels, recovery and overall longevity, as well as genomic testing and bone density analysis.
We’ve seen a rise in interest in biohacking as a longevity strategy from younger generations eager to explore services such as functional nutrition and physiological data analysis, so this is another area we’ll be enhancing.
As research backs up how adopting healthy habits by midlife can significantly increase one’s lifespan and approaches such as personalised nutrition, biohacking, sleep quality enhancement and stress management techniques gain traction, the demand for longevity strategies in wellness resorts is increasing.
As consumer awareness of the importance of healthy ageing continues to grow and technological advances make services more accessible and affordable, we’ll see wider adoption of services beyond exclusive resorts. They’ll filter down to the mainstream, where similar approaches will be available in everyday public settings, such as health clubs and workplace environments.
As consumer awareness of the importance
of healthy ageing continues to grow,
we’ll see wider adoption of longevity
services beyond exclusive resorts
Chiva-Som offers 16 retreats which aid longevity / photo: CHIVA-SOM
The Neurac Medical Sling helps restore functional movement / photo: CHIVA-SOM
Anna Bjurstam
Wellness pioneer, Six Senses
photo: GWS
Six Senses understands longevity to be about the future, as opposed to wellness, which is about what we’re doing right now.
We worked with several experts to design our longevity offering and teamed up with Dr Mark Hyman and the Rose Bar longevity club at Six Senses Ibiza and Only Health in Kaplankaya, Turkey, to introduce our first-ever third-party, longevity-focused clinics in 2021 (see www.spabusiness.com/youngforever).
We’re now in the process of rolling out longevity offerings to other spas: we’ll have a clinic in London when we open there and several others are underway. These are all third-party clinics, as we don’t want to operate medical facilities.
Six Senses is also launching a longevity programme. It begins with biomarker screening and uses a continuous glucose monitor to track baseline glucose levels. Stabilising glucose is essential for longevity and overall health. The retreat then focuses on autophagy, a process that involves a three- to four-day intermittent fast with vegan meals to limit protein intake and suppress mTOR signalling. This is supported by senolytic supplements like quercetin and fisetin to clear out senescent cells, which are old cells that accumulate and contribute to ageing and disease. This can delay the onset of illness by up to seven years.
Fasting promotes the production of nicotinamide adenine dinucleotide (NAD), a crucial coenzyme for metabolism, energy production and DNA maintenance. As NAD levels decline significantly after age 50, the retreat employs strategies such as high-intensity interval training, hot/cold therapy and fasting to boost NAD and activate sirtuins – proteins involved in cell survival and inflammation control.
After several days of fasting, the focus shifts to mTOR stimulation through increased protein intake to encourage muscle growth, which is vital as people age, particularly for menopausal women.
Most people are tired, overstimulated and producing too much cortisol, so we also do a lot to calm the nervous system and stimulate the vagus nerve, such as breathwork, meditation, somatic experience, hikes and connecting with nature.
We’re in the process of rolling
out longevity offerings
Integrative doctor Mark Hyman is partnering with Six Senses to create longevity programmes / photo: six senses
Rose Bar is Dr Hyman’s club at Six Senses Ibiza / photo: six senses
Alex Rebeiz & Waldo Ramsay
Co-founders, Rebase
photo: rebase
The journey to Rebase began six years ago when I faced a severe health crisis that required emergency surgery and a long, gruelling recovery. Supported by my best friend and Rebase co-founder, Waldo Ramsay, I realised the value of a healthy social life in healing. This inspired us to create a social wellness space focused on de-stressing and recovering from hectic, metropolitan life – enabling members to live and perform at their highest level without getting burned out, injured or over-stressed.
The offering centres on hot and cold therapy and other services include saunas, ice baths, yoga, hyperbaric oxygen therapy, vitamin infusions and red light therapy. Additionally, there’s an adaptogenic apothecary of health-enhancing beverages such as bone broths, nootropic smoothies and mushroom teas.
Monthly membership starts at £320 (US$418, €382) and we’ll cap it at 250 people. It includes access to our members’ suite – which has eight ice baths ranging from 5-12˚C and a large sauna – as well as two cryotherapy sessions and one hyperbaric oxygen session a month and six guest passes a year, in addition to discounts on other services such as manual therapies and osteopathy in the two treatment rooms.
Our most popular class, Urban Oasis, comprises breathwork, sauna, yoga, ice bath and movement, while there are sound healing and sleep optimisation sessions in the evening.
Non-members can book three classes for £60 (US$78, €72) or rent the four-person hyperbaric oxygen chamber for £160 (US$209, €191) per hour. The private contrast suites can be rented for 45 or 90 minutes and give a new spin on socialising: they include an ice bath and infrared or traditional sauna and have a sofa, speaker system and intercom to order drinks. Yoga, massage and stretching can be added on.
We’re noticing a global trend for more people wanting to take control of their health with wellness practices and we plan to open further sites across the UK.
We’re noticing a trend for more
people wanting to take control of
their health with wellness practices
The club has eight ice baths ranging from 5-12˚C / photo: rebase
Rebase focuses on fusing ancient practices with modern therapies / photo: rebase
Duncan Parker & Mark Ball
MD & marketing manager, Grey Wolfe
photo: ANTHONY CHOK/ Grey Wolfe
At Grey Wolfe, we’re putting the private into private members’ club. Post-pandemic, there’s been a big focus on community, but this is a space where people can come in solitude and receive one-to-one treatments.
Our USP is individual care, allowing people to open up in a way they wouldn’t if others were around. Our members are people who value this privacy. Some are famous. We also have a lot of C-suite people, as well as successful middle-aged women who’ve reduced their working hours to prioritise their health.
Many clients find us because they’re searching for biotechnology, such as infrared saunas and hyperbaric oxygen chambers or poultice quartz massage (a massage with quartz crystals in poultices performed on a heated quartz bed). However, we go deeper and help them find the root cause of their back pain or sleep issues based on lots of feedback from our digital machines and addressing their mental, emotional and spiritual state.
Our approach is around healing from within. We create an environment for people to recover and learn how to look after themselves. We teach them how to switch off, for example, using the Rebalance Impulse – a zero gravity bed with light therapy on which people can meditate.
It’s a gentle space. There’s no workout equipment. It’s very minimalist with natural materials, such as stone and wood and no TV screens or artwork. It’s a blank canvas to encourage people to connect with their inner-self.
Each quarter, we go through our client’s goals and progress and design a 4-hour Recharge Journey involving biotech and one-to-one therapy. This is included in the monthly membership, which costs £488 (US$638, €583), along with one hands-on treatment and eight biotech sessions a month. Talking and nutrition advice from therapists comes as standard.
We’re already looking at launching Grey Wolfe two, three and four and see them working as concessions in hotels, workplaces (we’ve designed a corporate package), luxury accommodations and even airport lounges.
Our approach is around healing from
within. We create an environment
for people to recover and to learn
how to look after themselves
Rebalance Impulse therapy at Grey Wolfe uses acoustic and vibration tech / photo: ANTHONY CHOK/ Grey Wolfe
Jonathan Leary
Founder, Remedy Place
photo: Remedy place
Since the launch of Remedy Place in 2019, we’ve noticed a significant increase in people’s interest in longevity. More individuals are proactively prioritising their health, not just for extending lifespan but for enhancing their quality of life. We’ve particularly noticed an interest in active ageing.
At Remedy Place, we emphasise self-care, preventive measures and giving people a healthy way to socialise. This shift reflects a broader awareness that true longevity isn’t just about adding years to life but having a direct correlation to a successful and happy life.
This interest in longevity is here to stay. People will increasingly focus on tailored self-care strategies rather than just reactive treatments. Additionally, the holistic approach to longevity will gain prominence and will be the first line of intervention for all things that are not an emergency.
Longevity/self-care/health, whatever you want to call it, will be blended into every aspect of our life and I truly mean every single thing we interact with. Lastly, people will start to understand that success rises out of whoever is the most healthy.
As awareness changes, accessibility will also change. Longevity doesn’t have to be expensive. People just need to learn how their body works and how to take care of it: movement, nutrition, taking care of mental health, improving sleep, breathwork and self-care.
Although Remedy Place will always be a luxury offering, earlier this year, we introduced The Framework – a complimentary educational platform providing a roadmap for life across seven pillars of holistic wellness – to teach people how to establish their own health independence in the most cost-effective way possible.
Remedy Place was the world’s first social wellness club, launched in Los Angeles, followed by New York. There are plans to take the brand global and we’re on track to open two more clubs each year. Read more: www.spabusiness.com/leary
People will start to understand
that success rises out of
whoever is the most healthy
Hyperbaric oxygen therapy is a popular wellness treatment / photo: Remedy place
The original Remedy Place in Los Angeles trailblazed in 2019 / photo: Remedy place
Inge Theron
Creative director of spa & wellness, Maybourne Hotel Group
photo: Surrenne
Heralded as London’s next-generation longevity space, Surrenne is a four-floor private members wellness enclave at The Emory all-suite hotel in Knightsbridge.
Developed by Maybourne Hotel Group, Surrenne has been created as a longevity brand to roll out and Maybourne is already working on five more Surrennes at properties in Europe and the US.
Every detail was considered to ensure Surrenne is at the forefront of science, diagnostics, functional medicine, fitness, holistic wellness and preventative medicine. At the same time, neuroscientists developed soundscapes, lighting and fragrances for the luxurious setting to calm the nervous system.
Maybourne partnered with welltech specialist Virtusan to benefit from its advisory board, which includes mindfulness and self-compassion specialist Dr Shauna Shapiro; professor of neurobiology and podcaster Dr Andrew Huberman; and Harvard professor of genetics Dr David Sinclair.
Annual membership for the London club costs £10,000 (US$12,662, €11,752), with a £5,000 (US$6,331, €5,876) joining fee – and 100 were quickly sold. Membership provides access to almost £60,000 (US$76,500, €70,100) worth of treatments and diagnostics. Guests from The Emory and neighbouring hotel, The Berkeley, also have access to the facilities that include a thermal pool, sauna, aromatherapy steamroom, snow shower, gym, group exercise studio and the UK’s first Tracy Anderson studio, as well as eight treatment rooms.
Surrenne is brand-agnostic, so our head of medical collaborates with members’ doctors and specialists to complement their existing health journey.
The journey begins with a clinical check-up by 3 Peaks Health, providing insights for bespoke wellness plans created by a team of fitness specialists, nutritionists and physicians. Members have access to an extensive menu of services, including GP consultations, MRIs, blood tests, microbiome analysis, chiropractic and epigenetic testing. Advanced interventions, such as brain scans, AI mole mapping and liver function tests, are also available through a OneWelbeck partnership. Read more: www.spabusiness.com/surrenne_inge
Our head of medical collaborates with
members’ specialists to complement
their existing health journey
Surrenne is open to hotel guests and there’s also a £10k annual membership / photo: Surrenne
Read more from this issue of Spa Business magazine
View contents of Spa Business 2024 issue 4
Editor's letter: Pleasure time
It’s time to make ‘pleasure health’ the new ‘play’ to realise the true value of the wellness sector, says Katie Barnes
Spa people: Luuk Melisse
Sanctum's co-founder Luuk Melisse on going global with the unique, spiritual workout that originated in Amsterdam
Interview: Dean Kowarski
Virgin Active is transforming its gym business with 230 sites and 1.2 million members into a social wellness brand. The CEO reveals more details to Liz Terry
First person: Steamy situation
Cassandra Cavanah is moved to tears (and also a little nervous) as she joins hundreds of near-naked heat enthusiasts at this year's Aufguss World Championships
Promotion: TechnoAlpin: In touch
Sara Brenninger talks
to wellness expert
Alina Hernandez
about the power of
real snow to create
immersive touchless
wellness experiences
Interview: Fabian Dolman
How can operators make a successful business out of aufguss programmes? Thermen Resort's CEO gives some tips
Sponsored: Best of both
Alina Hernandez, Gharieni Group advisory board member, explains how Metawell – its portfolio of tech-forward mind/body technologies – is right on time for the next era of wellness
Sponsored: Elevate your business with EGYM
Transform your business with fully connected, personalised and data-powered solutions that drive results
for members, trainers and businesses
Sponsored: Outstanding in its field
RKF Luxury Linen has had a stellar year in 2024, hitting new standards of excellence with a raft of certifications
Promotion: Rest and repeat
Starpool is drawing on science, innovation and equilibrium to offer the industry’s leading recovery solutions
Sponsored: Iyashi Dôme's Oteire
Modern consumers demand solutions that blend cutting-edge technology with proven results, and Iyashi Dôme is rising to the challenge by redefining industry standards
First person: Sparkling Water
Mary Bemis is one of the first to visit the stunning new Sacred River Spa at Four Seasons Bali at Sayan
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.