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First person
Into the wilderness

Jane Kitchen travels to Scotland to learn about an ambitious project to rewild the land – and help people find wellness through nature in the process


The 90-minute drive from Inverness airport to Alladale Wilderness Reserve winds through rolling hills and valleys, taking us through the Scottish Highlands, before a gravel road leads us to the 23,000-acre property. This is a breathtakingly beautiful place – rugged and wild, with deep glens where Highland cattle graze, majestic mountains that erupt with shades of purple as heather blooms and rushing rivers filled with Atlantic salmon.

Paul Lister bought the former hunting lodge more than 20 years ago. His vision was to reforest, rewild and return the land to its natural state, planting millions of trees, repairing damaged peatlands and reintroducing the native red squirrel and a captive breeding programme for Scottish wildcats. Lister has also hosted thousands of teenagers on week-long digital-detox school trips that focus on education and outreach, helping them connect with nature and with themselves as they learn about climate change and conservation.

“Our vision at Alladale is to see the restoration of as much flora and fauna as possible, which will help create a healthier and more balanced environment,” says Lister. “We depend on nature – nature doesn’t depend on us and getting out into it brings that home.”

Growing retreat business
The original building sits perched in an enviable position at the top of a hill, with views all around and not another property or road in sight. Traditionally, guests at Alladale have included families, friends or corporate companies that hired out the lodge, but for the past few years, the reserve has opened up the bookings to retreat leaders, with much success. I’m here for a Rewilding Escape – a new programme that includes guided walks on the vast property with a ranger, birdwatching, wild swimming, 4X4 excursions, forest bathing, foraging and wild lunches.

“We’re digging deep into the marketplace and trying to get 40 per cent of our business through retreats and we’re close to that now,” says Lister. “It’s a big chunk of what we do – and it’s repeat business.”

Alladale runs between six to 12 retreats every year with the approximate cost for renting the entire reserve and accommodations starting at £34,750 (US$44,000, €41,860) a week. Lister says the capacity of a retreat is 18 people and the average number of participants is 14. Peak season is between May and October and prices are 25 per cent lower outside of those months.

Most popular retreat
Yoga retreats in the Scottish wilderness have been growing in popularity, particularly with American clientele and the experience is augmented with local specialists for other wellness activities, including guided walks, sound therapy or foraging.

The newly built Willow Centre serves as an ideal location for yoga and meditation and the main lodge features a sauna and massage room where an in-house therapist works on muscles sore from hiking as part of the package.

The rest of the backdrop for the retreats, however, is the rugged landscape of Alladale itself. This is wellness in its purest form: fresh air, quiet, and a sense of pure awe at the beauty of the natural world.

Hiking highlights
I stay in one of the six bedrooms in the main lodge, where meals are served family-style and feature produce grown in Alladale’s onsite aquaponic gardens. When I arrive at lunchtime, it’s a simple red pepper soup with sourdough rolls, but dinner is venison from the local deer population, which has to be culled each year to avoid starvation and suffering.

Our hikes with Innes MacNeil are the retreat highlight and we’re accompanied most days by Baxter, his faithful Labrador, whose enthusiastic romps over the grounds are infectious. MacNeil was originally trained as a deerstalker on the property long before Lister bought it but has shifted his view from hunter to conservationist. With his thick Highlands accent, walking stick and peaked hat, his knowledge of the landscape runs deep and over the course of several days, it seeps out of him and into us like a slow, steady rain. He takes us to see salmon leaping heroically up Glencalvie Falls, combs the skies with binoculars in a quest to help us spot golden eagles and points out tiny rare orchids and tiger beetles as we follow him eagerly for hours across the sprawling estate.

After just three days at Alladale, I can’t help but feel completely transformed. It’s what Lister hopes to impart to all his guests. “The stress of being in a city with concrete – we lose all connection with nature and sense of a place,” he says. “We’re trying to go a little bit deeper and get people to get out of their normal rhythm and breathe. And people are impacted – it changes them; they have time to think, they have time to stop. The connection between physical wellbeing and being out in nature is clear.”

Read more from this issue of Spa Business magazine

View contents of Spa Business 2024 issue 4
Jane Kitchen taking in Alladale’s rugged, wild landscape
Jane Kitchen taking in Alladale’s rugged, wild landscape / photo: JAne kitchen
Wellness retreats now make up 40 per cent of business
Wellness retreats now make up 40 per cent of business / photo: alladale
Paul Lister
Paul Lister / photo: alladale
Innes MacNeil
Innes MacNeil / photo: jane kitchen
Wildlife includes highland cows, Atlantic salmon and golden eagles
Wildlife includes highland cows, Atlantic salmon and golden eagles / photo: jane kitchen
People connect with nature and learn about conservation
People connect with nature and learn about conservation / photo:Jane kitchen
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
First person
Into the wilderness

Jane Kitchen travels to Scotland to learn about an ambitious project to rewild the land – and help people find wellness through nature in the process


The 90-minute drive from Inverness airport to Alladale Wilderness Reserve winds through rolling hills and valleys, taking us through the Scottish Highlands, before a gravel road leads us to the 23,000-acre property. This is a breathtakingly beautiful place – rugged and wild, with deep glens where Highland cattle graze, majestic mountains that erupt with shades of purple as heather blooms and rushing rivers filled with Atlantic salmon.

Paul Lister bought the former hunting lodge more than 20 years ago. His vision was to reforest, rewild and return the land to its natural state, planting millions of trees, repairing damaged peatlands and reintroducing the native red squirrel and a captive breeding programme for Scottish wildcats. Lister has also hosted thousands of teenagers on week-long digital-detox school trips that focus on education and outreach, helping them connect with nature and with themselves as they learn about climate change and conservation.

“Our vision at Alladale is to see the restoration of as much flora and fauna as possible, which will help create a healthier and more balanced environment,” says Lister. “We depend on nature – nature doesn’t depend on us and getting out into it brings that home.”

Growing retreat business
The original building sits perched in an enviable position at the top of a hill, with views all around and not another property or road in sight. Traditionally, guests at Alladale have included families, friends or corporate companies that hired out the lodge, but for the past few years, the reserve has opened up the bookings to retreat leaders, with much success. I’m here for a Rewilding Escape – a new programme that includes guided walks on the vast property with a ranger, birdwatching, wild swimming, 4X4 excursions, forest bathing, foraging and wild lunches.

“We’re digging deep into the marketplace and trying to get 40 per cent of our business through retreats and we’re close to that now,” says Lister. “It’s a big chunk of what we do – and it’s repeat business.”

Alladale runs between six to 12 retreats every year with the approximate cost for renting the entire reserve and accommodations starting at £34,750 (US$44,000, €41,860) a week. Lister says the capacity of a retreat is 18 people and the average number of participants is 14. Peak season is between May and October and prices are 25 per cent lower outside of those months.

Most popular retreat
Yoga retreats in the Scottish wilderness have been growing in popularity, particularly with American clientele and the experience is augmented with local specialists for other wellness activities, including guided walks, sound therapy or foraging.

The newly built Willow Centre serves as an ideal location for yoga and meditation and the main lodge features a sauna and massage room where an in-house therapist works on muscles sore from hiking as part of the package.

The rest of the backdrop for the retreats, however, is the rugged landscape of Alladale itself. This is wellness in its purest form: fresh air, quiet, and a sense of pure awe at the beauty of the natural world.

Hiking highlights
I stay in one of the six bedrooms in the main lodge, where meals are served family-style and feature produce grown in Alladale’s onsite aquaponic gardens. When I arrive at lunchtime, it’s a simple red pepper soup with sourdough rolls, but dinner is venison from the local deer population, which has to be culled each year to avoid starvation and suffering.

Our hikes with Innes MacNeil are the retreat highlight and we’re accompanied most days by Baxter, his faithful Labrador, whose enthusiastic romps over the grounds are infectious. MacNeil was originally trained as a deerstalker on the property long before Lister bought it but has shifted his view from hunter to conservationist. With his thick Highlands accent, walking stick and peaked hat, his knowledge of the landscape runs deep and over the course of several days, it seeps out of him and into us like a slow, steady rain. He takes us to see salmon leaping heroically up Glencalvie Falls, combs the skies with binoculars in a quest to help us spot golden eagles and points out tiny rare orchids and tiger beetles as we follow him eagerly for hours across the sprawling estate.

After just three days at Alladale, I can’t help but feel completely transformed. It’s what Lister hopes to impart to all his guests. “The stress of being in a city with concrete – we lose all connection with nature and sense of a place,” he says. “We’re trying to go a little bit deeper and get people to get out of their normal rhythm and breathe. And people are impacted – it changes them; they have time to think, they have time to stop. The connection between physical wellbeing and being out in nature is clear.”

Read more from this issue of Spa Business magazine

View contents of Spa Business 2024 issue 4
Jane Kitchen taking in Alladale’s rugged, wild landscape
Jane Kitchen taking in Alladale’s rugged, wild landscape / photo: JAne kitchen
Wellness retreats now make up 40 per cent of business
Wellness retreats now make up 40 per cent of business / photo: alladale
Paul Lister
Paul Lister / photo: alladale
Innes MacNeil
Innes MacNeil / photo: jane kitchen
Wildlife includes highland cows, Atlantic salmon and golden eagles
Wildlife includes highland cows, Atlantic salmon and golden eagles / photo: jane kitchen
People connect with nature and learn about conservation
People connect with nature and learn about conservation / photo:Jane kitchen
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FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lovinfit Group

Lovinfit Group was founded in Parma, Italy in 2016 by a team of doctors, wellness and sports profess [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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