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The baths offer seven hydrotherapy pools, for up to 14 bathers at one time / photo: Aire Ancient Baths
Since ancient times, public bathing has been an integral social and cultural unifier – bringing the powerful benefits of hydrotherapy to the masses.
Drawing on this notion, Aire Ancient Baths launched its first bathing facility in Seville, Spain in 2000, taking inspiration from the best of Greek, Roman and Ottoman traditions. Today, it has a portfolio of eight urban locations in the US, Copenhagen and Spain and has just opened in London, UK.
First impressions Entering Aire Ancient Baths London I’m welcomed with the comforting smell of orange blossom – a signature component of all Aire experiences – and face-masked staff greet me with elastic wristbands indicating my spa package and bathing duration.
Aire’s traditional blueprint is evident as the spa is set within a restored historical building that reimagines the classic tradition of thermal baths in a contemporary fashion.
The London experience has a unique charm and is housed in the restored 18th-century townhouse home of celebrated author JM Barrie who penned the childhood classic, Peter Pan.
Following the pandemic, the industry has been keenly monitoring interest in spas and staff proudly reveal Aire London has been fully booked since launch day. During my visit, only eight bathers are allowed during a 120-minute slot, which I’m pleased to hear after feeling uneasy about crowded spaces. Since then, restrictions have lifted and 14 bathers are now allowed.
Down in sleek, grey and uncluttered locker rooms I shower and put on my costume and a pair of bathing socks (as politely instructed), before being escorted through a dark wooden door and down a candle-lit staircase to the softly-lit subterranean bathing area. The spa’s heat and orange blossom fragrance wash over me as I’m given a brief tour of the facilities.
Hydrotherapy hideaways The labyrinth-like, compact facility houses seven hydrotherapy pools, a steamroom and a relaxation room.
It’s been restored with original features such as deep red vaulted brick ceilings with intricate details and these are cleverly juxtaposed by smooth pale marble and dark wooden furniture, illuminated by glowing candles and softly lit pools. Part of the spa’s design remit was to transport guests back to the simplicity and tone of the bathing experiences of antiquity and it does just this.
All visits are sold in packages consisting of a 90-minute free roam of the baths, with the option of treatments afterwards. I begin my thermal journey in the tepidarium pool (36˚C) as recommended by the spa team to help my body prepare for contrast bathing. On first impressions, the lack of daylight, controlled numbers and abundance of private nooks makes for a soothing introduction, as it helps you switch off and disconnect.
I make my way to a marble peppermint-scented steamroom, then the vaporium, and its bracing in-built frigidarium (10˚C) and progress into the balneum, aka the Bath of a Thousand Jets – which is surprisingly even more vigorous than the name suggests!
The treatment Next I’m booked in for a 120-minute bathing experience incorporating a 30-minute massage for £150 (US$207, €176). My therapist, Roxanne, begins by removing my socks and proceeds to work through knots in my back with sweetly-scented almond oil, while adding some invigorating assisted stretching. She’s extremely attentive, checking I’m comfortable and that the pressure is just right.
After treatment, she places warmed socks back onto my feet – a pleasant finale. Personally, the treatment journey feels a little rushed with no post-treatment advice or water, instead I’m politely sent to get changed so I can restart my bathing experience.
Feeling relaxed, I re-acclimatise with the tepidarium and then visit the caldarium pool (40˚C) which is like stepping into a vast hot bath. The caldarium is the hottest pool on offer and is complete with a glass covered archway separating it from Aire’s vinotherapy room. Stacked with vintage-style emerald green wine bottles, this is where guest can soak in a wine bath for 30 minutes as part of the 180-minute Wine Bath Experience costing £450 (US$627, €528).
I make my way to the relaxation room, comforted by fragrant tea. The room has a soothing ambience, but would benefit from loungers or seating.
Finally, I head to Aire’s salt-water flotarium where the pool’s high salt concentration enables total weightlessness. The room is enhanced with a shower alcove with salt granules to exfoliate and reinvigorate yourself afterwards.
Just as I think to myself that I could float for hours, a delicate bell chime tells me it’s the end of my session. When I emerge from the underground baths, my skin has a dewy glow, my mind is calmer and my upper back feels relaxed. It takes my eyes and body a few seconds to adjust to daylight and the bustle of modern London. I feel I’ve been transported – either that or perhaps this is how it feels to have travelled back in time.
Megan Whitby is assistant editor of Spa Business magazine
| [email protected]
Read more from this issue of Spa Business magazine
View contents of Spa Business 2021 issue 3
Editor's letter: All about the people
With global staff shortages threatening to stall economic recovery, it’s time to reboot our commitment to driving improvements in pay and working conditions across the spa and wellness industry
Spa people: Dr Mark Hyman
Dr Mark Hyman MD believes functional medicine has the power to be life-changing in the health and wellbeing of patients.
New opening: Six Senses Shaharut
Six Senses has opened the doors to its new 60-key retreat in Israel’s southern Negev Desert, complete with a 1,900sq m, two-level spa and wellness sanctuary
New opening: QC NY
A 74,000sq ft Italian day spa has opened on New York’s Governors Island after a US$50m investment and seven years of planning, building and restoration.
Interview: Kenneth Ryan
We talk to the global head of spa at Marriott International about navigating the global lockdown, re-imagining the company's brand portfolio and what it will take to succeed post-COVID-19
Sponsored: Time out
Answering a growing demand
for non-invasive, anti-ageing skin
care, Comfort Zone is relaunching
its Sublime Skin line with a new
filler-like natural formula that
reverses cellular degeneration
Research: Total impact
Latest ISPA report considers the economic fallout of the pandemic and the spa industry's road to recovery
Sponsored: Gharieni Group
CEO Sammy Gharieni talks about his relentless drive
to deliver innovative products to underpin operators’ success
Analysis: Role model
What business models are showing the most potential in the wellness industry? Lyndsay Madden Nadeau shares her insights
Interview: Lorenzo Giannuzzi
The hospitality veteran dreamed of reinventing an historic Italian palazzo as a world-class medical spa. Lisa Starr went to find out more
Sponsored: TechnoAlpin
Snow rooms are creating a ‘wow’ factor for customers,
while reducing operating costs in the delivery of hot and cold
experiences
Interview: Gloria Caulfield
The executive director of Lake Nona wellness community talks about tapping into the latest tech to create healthy living environments
Software: Revenue management
How software suppliers have been supporting spas to get savvy with yield management since the pandemic began
Promotion: Iyashi Dôme
Iyashi Dôme’s touchless infrared tech is the perfect investment for the post-lockdown world, says Florent Cornelis
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
The baths offer seven hydrotherapy pools, for up to 14 bathers at one time / photo: Aire Ancient Baths
Since ancient times, public bathing has been an integral social and cultural unifier – bringing the powerful benefits of hydrotherapy to the masses.
Drawing on this notion, Aire Ancient Baths launched its first bathing facility in Seville, Spain in 2000, taking inspiration from the best of Greek, Roman and Ottoman traditions. Today, it has a portfolio of eight urban locations in the US, Copenhagen and Spain and has just opened in London, UK.
First impressions Entering Aire Ancient Baths London I’m welcomed with the comforting smell of orange blossom – a signature component of all Aire experiences – and face-masked staff greet me with elastic wristbands indicating my spa package and bathing duration.
Aire’s traditional blueprint is evident as the spa is set within a restored historical building that reimagines the classic tradition of thermal baths in a contemporary fashion.
The London experience has a unique charm and is housed in the restored 18th-century townhouse home of celebrated author JM Barrie who penned the childhood classic, Peter Pan.
Following the pandemic, the industry has been keenly monitoring interest in spas and staff proudly reveal Aire London has been fully booked since launch day. During my visit, only eight bathers are allowed during a 120-minute slot, which I’m pleased to hear after feeling uneasy about crowded spaces. Since then, restrictions have lifted and 14 bathers are now allowed.
Down in sleek, grey and uncluttered locker rooms I shower and put on my costume and a pair of bathing socks (as politely instructed), before being escorted through a dark wooden door and down a candle-lit staircase to the softly-lit subterranean bathing area. The spa’s heat and orange blossom fragrance wash over me as I’m given a brief tour of the facilities.
Hydrotherapy hideaways The labyrinth-like, compact facility houses seven hydrotherapy pools, a steamroom and a relaxation room.
It’s been restored with original features such as deep red vaulted brick ceilings with intricate details and these are cleverly juxtaposed by smooth pale marble and dark wooden furniture, illuminated by glowing candles and softly lit pools. Part of the spa’s design remit was to transport guests back to the simplicity and tone of the bathing experiences of antiquity and it does just this.
All visits are sold in packages consisting of a 90-minute free roam of the baths, with the option of treatments afterwards. I begin my thermal journey in the tepidarium pool (36˚C) as recommended by the spa team to help my body prepare for contrast bathing. On first impressions, the lack of daylight, controlled numbers and abundance of private nooks makes for a soothing introduction, as it helps you switch off and disconnect.
I make my way to a marble peppermint-scented steamroom, then the vaporium, and its bracing in-built frigidarium (10˚C) and progress into the balneum, aka the Bath of a Thousand Jets – which is surprisingly even more vigorous than the name suggests!
The treatment Next I’m booked in for a 120-minute bathing experience incorporating a 30-minute massage for £150 (US$207, €176). My therapist, Roxanne, begins by removing my socks and proceeds to work through knots in my back with sweetly-scented almond oil, while adding some invigorating assisted stretching. She’s extremely attentive, checking I’m comfortable and that the pressure is just right.
After treatment, she places warmed socks back onto my feet – a pleasant finale. Personally, the treatment journey feels a little rushed with no post-treatment advice or water, instead I’m politely sent to get changed so I can restart my bathing experience.
Feeling relaxed, I re-acclimatise with the tepidarium and then visit the caldarium pool (40˚C) which is like stepping into a vast hot bath. The caldarium is the hottest pool on offer and is complete with a glass covered archway separating it from Aire’s vinotherapy room. Stacked with vintage-style emerald green wine bottles, this is where guest can soak in a wine bath for 30 minutes as part of the 180-minute Wine Bath Experience costing £450 (US$627, €528).
I make my way to the relaxation room, comforted by fragrant tea. The room has a soothing ambience, but would benefit from loungers or seating.
Finally, I head to Aire’s salt-water flotarium where the pool’s high salt concentration enables total weightlessness. The room is enhanced with a shower alcove with salt granules to exfoliate and reinvigorate yourself afterwards.
Just as I think to myself that I could float for hours, a delicate bell chime tells me it’s the end of my session. When I emerge from the underground baths, my skin has a dewy glow, my mind is calmer and my upper back feels relaxed. It takes my eyes and body a few seconds to adjust to daylight and the bustle of modern London. I feel I’ve been transported – either that or perhaps this is how it feels to have travelled back in time.
Megan Whitby is assistant editor of Spa Business magazine
| [email protected]
Read more from this issue of Spa Business magazine
View contents of Spa Business 2021 issue 3
Editor's letter: All about the people
With global staff shortages threatening to stall economic recovery, it’s time to reboot our commitment to driving improvements in pay and working conditions across the spa and wellness industry
Spa people: Dr Mark Hyman
Dr Mark Hyman MD believes functional medicine has the power to be life-changing in the health and wellbeing of patients.
New opening: Six Senses Shaharut
Six Senses has opened the doors to its new 60-key retreat in Israel’s southern Negev Desert, complete with a 1,900sq m, two-level spa and wellness sanctuary
New opening: QC NY
A 74,000sq ft Italian day spa has opened on New York’s Governors Island after a US$50m investment and seven years of planning, building and restoration.
Interview: Kenneth Ryan
We talk to the global head of spa at Marriott International about navigating the global lockdown, re-imagining the company's brand portfolio and what it will take to succeed post-COVID-19
Sponsored: Time out
Answering a growing demand
for non-invasive, anti-ageing skin
care, Comfort Zone is relaunching
its Sublime Skin line with a new
filler-like natural formula that
reverses cellular degeneration
Research: Total impact
Latest ISPA report considers the economic fallout of the pandemic and the spa industry's road to recovery
Sponsored: Gharieni Group
CEO Sammy Gharieni talks about his relentless drive
to deliver innovative products to underpin operators’ success
Analysis: Role model
What business models are showing the most potential in the wellness industry? Lyndsay Madden Nadeau shares her insights
Interview: Lorenzo Giannuzzi
The hospitality veteran dreamed of reinventing an historic Italian palazzo as a world-class medical spa. Lisa Starr went to find out more
Sponsored: TechnoAlpin
Snow rooms are creating a ‘wow’ factor for customers,
while reducing operating costs in the delivery of hot and cold
experiences
Interview: Gloria Caulfield
The executive director of Lake Nona wellness community talks about tapping into the latest tech to create healthy living environments
Software: Revenue management
How software suppliers have been supporting spas to get savvy with yield management since the pandemic began
Promotion: Iyashi Dôme
Iyashi Dôme’s touchless infrared tech is the perfect investment for the post-lockdown world, says Florent Cornelis
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body
mapping scanners to improve public health, for AI company Midjourney.
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has
broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa –
which is due to open in 2028.
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
