Spas are located within Lush’s high street retail outlets / photo: lush
Lush could be one of the spa industry’s best-kept secrets. Its name is synonymous with brightly-coloured, scented bath bombs, haircare bars, masks, muds and soaps. Yet the high street retailer has also built up a string of day spas around the world and is teasing an entry into hospitality.
Fresh from interviewing the brand’s spa and make-up lead, Kayley Thomas (see p16), I tried out a treatment in Lush Glasgow. Having opened in March 2024, the Scottish site is one of the newest out of Lush’s 20 spas globally and I’m immediately greeted by a giant sink overflowing with continuously expanding bath foam as store assistants laugh.
The brand’s playfully-named cosmetics are neatly piled high on every surface in all the colours of the rainbow. The music and scents compete for my attention as a smiling team member directs me to the Lush Spa on the second floor. In the yellow colour-drenched spa reception, the sound of the party downstairs is quieter and the chirp of relaxing birdsong takes over. The birds are recorded by Lush co-founder Mark Constantine, along with fellow bird aficionados, and soundscapes for treatments are woven together by musicians at Lush Fresh Handmade Sound.
Experience curation My spa therapist invites me into the pre-treatment space for a consultation. The full-body treatment I’m having – called Synaesthesia – is based on the perceptual phenomenon known as an overlapping of the senses. This is when people, including Constantine, experience colours or perceive taste when they listen to music or smell certain scents.
I’m asked to look at a board with 11 words, or ‘intentions’, written on it and choose one. From options such as Courage, Empowerment and Belonging, I rebelliously choose Mischief and write it on the chalkboard provided.
Another tray is produced, covered in various vials of different colours with little brown tags and single words on them again. Very Alice in Wonderland. Concerned I haven’t been able to sniff anything yet, I pick a small pink tonic with the word Hug on it.
Down the rabbit hole The therapist leads me to a serene treatment room. She has a table ready with a jojoba-infused massage bar engraved with the word Mischief next to the chalkboard, a bath bomb and my chosen Hug tonic.
Asked to take my socks and shoes off, she starts the spectacle, pouring a small amount of the tonic into a glass flask, which instantly fizzes with a liquid gas that smells herbal and spicy. The effervescent solution cascades over the brim of the vessel and expands across the floor, tickling my feet. This is not your average aromatherapy.
The Mischief bath bomb is then released into a bowl of water that similarly bubbles over. It creates an even thicker carpet of vapour, reminiscent of morning dew. All part of the show, the therapist puts this bowl under the treatment bed and leaves me to get ready in a space infused with tangy floral scents.
Sensory immersion On her return, birds begin to tweet. Lush Fresh Handmade Sound collaborated with The Nightjar Orchestra to produce the soundscape for this 80-minute treatment. The birds, the music and the massage work together to create an immersive sensory experience, representing a full 24 hours in the countryside.
The body massage bar is the only skincare required as the treatment begins at my scalp, face and arms before travelling down the front of the legs and feet. Hot stones placed on my stomach and chest provide a comforting cocoon effect and when they are removed, I feel refreshed.
Turning onto my front during the ‘night’ section, where only tawny owls can be heard calling to each other, the therapist works up the back of the body. A rousing folk rendition of the song Scarborough Fair signals the end of the treatment and I’m left feeling fully relaxed. Muscle tension has eased and my breathing feels easier and deeper.
Refreshing retail In the invitingly warm terracotta-coloured post-treatment space, I’m presented with a tea associated with my treatment and a larger version of the bath bomb used in my session to take home. I’m excited to learn that when I recreate the experience in my own bath, a piece of poetry will remain undissolved in the water. Lush products have featured these curated notes since 2021, all of which are written by The Poetry Pharmacy, a company that dispenses poetry prescriptions.
Another parting memento is a complementary perfume. Created in-house by a team of expert fine perfumers, the one I spritz is a floral but earthy fragrance called Grassroots.
The retail opportunities are endless, with countless products linked to the treatment journey. Refreshingly, there’s no need for a lengthy discussion of ingredients or benefits – the pure drama of the experience is what entices people to spend more. With a cost of £160 (US$218, €185) for 80 minutes, it’s not hard to see how this sensory adventure means Lush Spa can compete with hotel spas in the city.
Treatments that refresh both the body and mind in such a thoughtful way are hard to find and I can safely say I’ve never been to a spa that embraces play so wholeheartedly.
Helen Andrews
"I’ve never been to a spa that embraces play so wholeheartedly" – Helen Andrews
Read more from this issue of Spa Business magazine
Spa people: Tim Fu
Leading a wellness architecture project in Slovenia that’s one of the first in the world to use AI in all stages of design
Spa people: Kayley Thomas
Lush is famous for its bath bombs and retail empire, but the co-founder of its day spa concept reveals why its 19 global spa facilities are so essential
Spa people: Colin Mcilheney
We find out more about Colin Mcilheney, the man who created the ISPA US Spa Industry Study and has been analysing the sector’s performance ever since
News report: Map of luxury
New research by WATG shows emerging wealth hubs in India, the Gulf, Southeast Asia and Africa are reshaping luxury travel demand
Interview: Chris Norton
The CEO of Equinox Hotels tells Katie Barnes how the uber-cool brand is scaling its bold fusion of fitness, spa and luxury
Ask an expert...: Recovery
From cryo to compression to contrast bathing, Julie Cramer investigates why and how spas and resorts are integrating recovery packages
Research: Behind the boom
What are the hidden messages in the latest US study by ISPA? Colin Mcilheney digs beneath the surface
Research: Bigger picture
Rising salaries and shifting consumer expectations – two new surveys by the UKSA and GSG reveal the trends impacting UK spa operators
Sponsored: Lemi - Good sensations
Lemi’s Venice Head Spa combines the beauty of Italian design with fine-tuned technology to provide the ultimate top-to-toe treatment station for spas
Sponsored: G.M. COLLIN – Smooth operator
The new toner from G.M. Collin represents a ‘gold standard’ in leave-on liquid exfoliation for smooth and radiant results, without the irritation of a scrub
Sponsored: TechnoAlpin – Snow for all seasons
TechnoAlpin’s magical Snowroom installation at the Alpenrose resort brings the Austrian landscape and feel-good nature factor to its wellbeing experience
First person: Costa Blanca cure
Jane Kitchen visits Spain to compare and contrast two world-class medi-wellness clinics: well-established SHA and ambitious newcomer ZEM
Sponsored: Gharieni Group – Tech-powered recovery
The new brand in the Gharieni Group portfolio – Metawell – is delivering what today’s wellness clients are seeking most – deep recovery and mind-body renewal
Sponsored: BC Softwear – Human touch
While touchless therapies are a positive addition to spas, nothing can replace the healing power of human touch, says Barbara Cooke
Sponsored: Yon-ka – A potent blend
Yon-Ka’s new Serum Omega is a potent blend of Omega 3, 6 and 9 to target
dry, stressed-out skin and deliver a calm and nourishing client experience
Menu engineering: At your service
Self-playing gongs in Sweden, surfing therapy in Morocco and Ananda launches holistic diabetes management programme in India
Spas are located within Lush’s high street retail outlets / photo: lush
Lush could be one of the spa industry’s best-kept secrets. Its name is synonymous with brightly-coloured, scented bath bombs, haircare bars, masks, muds and soaps. Yet the high street retailer has also built up a string of day spas around the world and is teasing an entry into hospitality.
Fresh from interviewing the brand’s spa and make-up lead, Kayley Thomas (see p16), I tried out a treatment in Lush Glasgow. Having opened in March 2024, the Scottish site is one of the newest out of Lush’s 20 spas globally and I’m immediately greeted by a giant sink overflowing with continuously expanding bath foam as store assistants laugh.
The brand’s playfully-named cosmetics are neatly piled high on every surface in all the colours of the rainbow. The music and scents compete for my attention as a smiling team member directs me to the Lush Spa on the second floor. In the yellow colour-drenched spa reception, the sound of the party downstairs is quieter and the chirp of relaxing birdsong takes over. The birds are recorded by Lush co-founder Mark Constantine, along with fellow bird aficionados, and soundscapes for treatments are woven together by musicians at Lush Fresh Handmade Sound.
Experience curation My spa therapist invites me into the pre-treatment space for a consultation. The full-body treatment I’m having – called Synaesthesia – is based on the perceptual phenomenon known as an overlapping of the senses. This is when people, including Constantine, experience colours or perceive taste when they listen to music or smell certain scents.
I’m asked to look at a board with 11 words, or ‘intentions’, written on it and choose one. From options such as Courage, Empowerment and Belonging, I rebelliously choose Mischief and write it on the chalkboard provided.
Another tray is produced, covered in various vials of different colours with little brown tags and single words on them again. Very Alice in Wonderland. Concerned I haven’t been able to sniff anything yet, I pick a small pink tonic with the word Hug on it.
Down the rabbit hole The therapist leads me to a serene treatment room. She has a table ready with a jojoba-infused massage bar engraved with the word Mischief next to the chalkboard, a bath bomb and my chosen Hug tonic.
Asked to take my socks and shoes off, she starts the spectacle, pouring a small amount of the tonic into a glass flask, which instantly fizzes with a liquid gas that smells herbal and spicy. The effervescent solution cascades over the brim of the vessel and expands across the floor, tickling my feet. This is not your average aromatherapy.
The Mischief bath bomb is then released into a bowl of water that similarly bubbles over. It creates an even thicker carpet of vapour, reminiscent of morning dew. All part of the show, the therapist puts this bowl under the treatment bed and leaves me to get ready in a space infused with tangy floral scents.
Sensory immersion On her return, birds begin to tweet. Lush Fresh Handmade Sound collaborated with The Nightjar Orchestra to produce the soundscape for this 80-minute treatment. The birds, the music and the massage work together to create an immersive sensory experience, representing a full 24 hours in the countryside.
The body massage bar is the only skincare required as the treatment begins at my scalp, face and arms before travelling down the front of the legs and feet. Hot stones placed on my stomach and chest provide a comforting cocoon effect and when they are removed, I feel refreshed.
Turning onto my front during the ‘night’ section, where only tawny owls can be heard calling to each other, the therapist works up the back of the body. A rousing folk rendition of the song Scarborough Fair signals the end of the treatment and I’m left feeling fully relaxed. Muscle tension has eased and my breathing feels easier and deeper.
Refreshing retail In the invitingly warm terracotta-coloured post-treatment space, I’m presented with a tea associated with my treatment and a larger version of the bath bomb used in my session to take home. I’m excited to learn that when I recreate the experience in my own bath, a piece of poetry will remain undissolved in the water. Lush products have featured these curated notes since 2021, all of which are written by The Poetry Pharmacy, a company that dispenses poetry prescriptions.
Another parting memento is a complementary perfume. Created in-house by a team of expert fine perfumers, the one I spritz is a floral but earthy fragrance called Grassroots.
The retail opportunities are endless, with countless products linked to the treatment journey. Refreshingly, there’s no need for a lengthy discussion of ingredients or benefits – the pure drama of the experience is what entices people to spend more. With a cost of £160 (US$218, €185) for 80 minutes, it’s not hard to see how this sensory adventure means Lush Spa can compete with hotel spas in the city.
Treatments that refresh both the body and mind in such a thoughtful way are hard to find and I can safely say I’ve never been to a spa that embraces play so wholeheartedly.
Helen Andrews
"I’ve never been to a spa that embraces play so wholeheartedly" – Helen Andrews
Read more from this issue of Spa Business magazine
Spa people: Tim Fu
Leading a wellness architecture project in Slovenia that’s one of the first in the world to use AI in all stages of design
Spa people: Kayley Thomas
Lush is famous for its bath bombs and retail empire, but the co-founder of its day spa concept reveals why its 19 global spa facilities are so essential
Spa people: Colin Mcilheney
We find out more about Colin Mcilheney, the man who created the ISPA US Spa Industry Study and has been analysing the sector’s performance ever since
News report: Map of luxury
New research by WATG shows emerging wealth hubs in India, the Gulf, Southeast Asia and Africa are reshaping luxury travel demand
Interview: Chris Norton
The CEO of Equinox Hotels tells Katie Barnes how the uber-cool brand is scaling its bold fusion of fitness, spa and luxury
Ask an expert...: Recovery
From cryo to compression to contrast bathing, Julie Cramer investigates why and how spas and resorts are integrating recovery packages
Research: Behind the boom
What are the hidden messages in the latest US study by ISPA? Colin Mcilheney digs beneath the surface
Research: Bigger picture
Rising salaries and shifting consumer expectations – two new surveys by the UKSA and GSG reveal the trends impacting UK spa operators
Sponsored: Lemi - Good sensations
Lemi’s Venice Head Spa combines the beauty of Italian design with fine-tuned technology to provide the ultimate top-to-toe treatment station for spas
Sponsored: G.M. COLLIN – Smooth operator
The new toner from G.M. Collin represents a ‘gold standard’ in leave-on liquid exfoliation for smooth and radiant results, without the irritation of a scrub
Sponsored: TechnoAlpin – Snow for all seasons
TechnoAlpin’s magical Snowroom installation at the Alpenrose resort brings the Austrian landscape and feel-good nature factor to its wellbeing experience
First person: Costa Blanca cure
Jane Kitchen visits Spain to compare and contrast two world-class medi-wellness clinics: well-established SHA and ambitious newcomer ZEM
Sponsored: Gharieni Group – Tech-powered recovery
The new brand in the Gharieni Group portfolio – Metawell – is delivering what today’s wellness clients are seeking most – deep recovery and mind-body renewal
Sponsored: BC Softwear – Human touch
While touchless therapies are a positive addition to spas, nothing can replace the healing power of human touch, says Barbara Cooke
Sponsored: Yon-ka – A potent blend
Yon-Ka’s new Serum Omega is a potent blend of Omega 3, 6 and 9 to target
dry, stressed-out skin and deliver a calm and nourishing client experience
Menu engineering: At your service
Self-playing gongs in Sweden, surfing therapy in Morocco and Ananda launches holistic diabetes management programme in India
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a
digital platform that will provide professionals with strategic guidance on how to build
transformational leisure experiences that drive profit.