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Letters

Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]


Read more from this issue of Spa Business magazine

View contents of Spa Business 2016 issue 4

WHY NATURE WILL BECOME EVEN MORE IMPORTANT TO SPAS

 

Dr Marc Cohen
 
Dr Marc Cohen Professor of Health Sciences RMIT University

As the wellness industry grows, nature (and all its facets) will become an increasingly valuable resource – and the savvy spas of today will take note of this for the future.

Nature’s healing power cannot be overestimated and while every part of the planet is now a tourist destination, people will seek out immersion in ‘deep nature’ that’s far from technological and industrial influences. In the same manner, expect to see consumers looking for ‘natural soundscapes’ with wellness rooms that offer true silence, free from the hum of industrial ‘noise’. There will also be a greater use of music as medicine – sound therapy devices, an emphasis on the benefits of singing and playing music with sounds of nature.

I also predict a rising demand for good quality water and air.

People are now realising their drinking and bathing water, even at spa and wellness locations, is often contaminated with heavy metals, pesticides, drugs and plastic. Soon we’ll see smartphone compatible water-test kits and new water harvesting, filtering and purification technologies

Air quality is vital for optimal health and as more people realise how deadly traffic pollution is, they’ll vacate cities to escape from toxic air. Expect to see new air filter technologies, indoor air quality meters and fitness/wellness centres highlighting air quality amongst their offerings.

Contact Marc Cohen
Email: [email protected]
Tel: +61 439 446 688


"People will seek out immersion in ‘deep nature’ that’s far from technological and industrial influences"

 


shutterstock/ StudioMonkey. AirForU

Consumers will soon be able to use pollution sensors to measure air quality inside buildings as well as outdoors

EDUCATION IS KEY TO VISITING PRACTITIONER PROGRAMMES

 

Dr Pedro Catarino
 
Dr Pedro Catarino Director of Wellness Sha Wellness Clinic 

As Sha launched its Visiting Master Programme (VMP) a year ago, it was interesting to see Spa Business’ Ask an Expert focusing on this topic (see SB16/3, p68).

We introduced the VMP to complement the Sha Academy which comprises a series of conferences and classes on everything from healthy cooking to relaxation, meditation and yoga. The aim is to create an awareness of wellbeing and to provide guests with the tools and knowledge to enjoy long-term physical, mental and emotional health.

We find that two visiting masters a month is a good number and they specialise in a wide variety of areas from beauty coaching, through fascia release bodywork to ancient healing methods like Japanese acupuncture.

Educating our guests, creating an enthusiasm for recommendations and advice, is the overall vision and mission at Sha. The selection and scheduling of our visiting masters is aligned with this ethos and we think that’s been the secret to its success – clients book onto the programme as early as six months in advance and the practitioners get a 90 per cent attendance during their stay here.

Contact Dr Pedro Catarino
Tel: +34 966 81 11 99
Twitter: @shawellness


"The aim is to provide guests with the tools and knowledge to enjoy long-term physical, mental and emotional health"

 



l There’s a 90 per cent take-up rate for Sha’s visiting practitioners

MASTER THE BASICS BEFORE TARGETING WELL-LIFE CONSUMERS

 

l Harding-Bond says therapists still aren’t properly trained in basic techniques such as product sales
 
Linda Harding-Bond, global spa retail and engagement trainer Global Spa Retail and Engagement Trainer

In response to Liz Terry’s commentary Who Will Own the Well-Life Consumer? (see SB16/2 p7), I think we must first look at our current positioning and improve guest engagement. For anyone who doubts this is an issue, they need only to look at spa retail revenue results from the latest benchmarking reports which show the majority of facilities are still only selling 10 per cent retail at most.

Product sales are an important extension of service and a critical element in customer retention. And sub-standard sales are indicative of poor service.

So as the industry shuffles about wondering whether retail training generates sufficient ROI, rapidly expanding beauty outlets like Sephora and Ulta are fulfilling requests for the exact same products that therapists are unable to sell because no one has taught them how. No one is better positioned to capture the minds, bodies and dollars than the practitioners of skincare and bodywork in the spa industry. So before we try and figure how to fit into the bigger wellness picture, the most important players, the therapists, must be properly trained and in top condition.

Contact Linda Harding-Bond
Tel: +66 09 3826 5453
Email: linda@
moontideconsulting.com


"We must first improve guest engagement. For anyone who doubts this is an issue, they need only look at spa retail revenue results "

FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
The Wildsmith Collection Limited

Launched in 2018, The Wildsmith Collection takes its name from 19th century botanist William Wildsmi [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe

Letters

Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]


Read more from this issue of Spa Business magazine

View contents of Spa Business 2016 issue 4

WHY NATURE WILL BECOME EVEN MORE IMPORTANT TO SPAS

 

Dr Marc Cohen
 
Dr Marc Cohen Professor of Health Sciences RMIT University

As the wellness industry grows, nature (and all its facets) will become an increasingly valuable resource – and the savvy spas of today will take note of this for the future.

Nature’s healing power cannot be overestimated and while every part of the planet is now a tourist destination, people will seek out immersion in ‘deep nature’ that’s far from technological and industrial influences. In the same manner, expect to see consumers looking for ‘natural soundscapes’ with wellness rooms that offer true silence, free from the hum of industrial ‘noise’. There will also be a greater use of music as medicine – sound therapy devices, an emphasis on the benefits of singing and playing music with sounds of nature.

I also predict a rising demand for good quality water and air.

People are now realising their drinking and bathing water, even at spa and wellness locations, is often contaminated with heavy metals, pesticides, drugs and plastic. Soon we’ll see smartphone compatible water-test kits and new water harvesting, filtering and purification technologies

Air quality is vital for optimal health and as more people realise how deadly traffic pollution is, they’ll vacate cities to escape from toxic air. Expect to see new air filter technologies, indoor air quality meters and fitness/wellness centres highlighting air quality amongst their offerings.

Contact Marc Cohen
Email: [email protected]
Tel: +61 439 446 688


"People will seek out immersion in ‘deep nature’ that’s far from technological and industrial influences"

 


shutterstock/ StudioMonkey. AirForU

Consumers will soon be able to use pollution sensors to measure air quality inside buildings as well as outdoors

EDUCATION IS KEY TO VISITING PRACTITIONER PROGRAMMES

 

Dr Pedro Catarino
 
Dr Pedro Catarino Director of Wellness Sha Wellness Clinic 

As Sha launched its Visiting Master Programme (VMP) a year ago, it was interesting to see Spa Business’ Ask an Expert focusing on this topic (see SB16/3, p68).

We introduced the VMP to complement the Sha Academy which comprises a series of conferences and classes on everything from healthy cooking to relaxation, meditation and yoga. The aim is to create an awareness of wellbeing and to provide guests with the tools and knowledge to enjoy long-term physical, mental and emotional health.

We find that two visiting masters a month is a good number and they specialise in a wide variety of areas from beauty coaching, through fascia release bodywork to ancient healing methods like Japanese acupuncture.

Educating our guests, creating an enthusiasm for recommendations and advice, is the overall vision and mission at Sha. The selection and scheduling of our visiting masters is aligned with this ethos and we think that’s been the secret to its success – clients book onto the programme as early as six months in advance and the practitioners get a 90 per cent attendance during their stay here.

Contact Dr Pedro Catarino
Tel: +34 966 81 11 99
Twitter: @shawellness


"The aim is to provide guests with the tools and knowledge to enjoy long-term physical, mental and emotional health"

 



l There’s a 90 per cent take-up rate for Sha’s visiting practitioners

MASTER THE BASICS BEFORE TARGETING WELL-LIFE CONSUMERS

 

l Harding-Bond says therapists still aren’t properly trained in basic techniques such as product sales
 
Linda Harding-Bond, global spa retail and engagement trainer Global Spa Retail and Engagement Trainer

In response to Liz Terry’s commentary Who Will Own the Well-Life Consumer? (see SB16/2 p7), I think we must first look at our current positioning and improve guest engagement. For anyone who doubts this is an issue, they need only to look at spa retail revenue results from the latest benchmarking reports which show the majority of facilities are still only selling 10 per cent retail at most.

Product sales are an important extension of service and a critical element in customer retention. And sub-standard sales are indicative of poor service.

So as the industry shuffles about wondering whether retail training generates sufficient ROI, rapidly expanding beauty outlets like Sephora and Ulta are fulfilling requests for the exact same products that therapists are unable to sell because no one has taught them how. No one is better positioned to capture the minds, bodies and dollars than the practitioners of skincare and bodywork in the spa industry. So before we try and figure how to fit into the bigger wellness picture, the most important players, the therapists, must be properly trained and in top condition.

Contact Linda Harding-Bond
Tel: +66 09 3826 5453
Email: linda@
moontideconsulting.com


"We must first improve guest engagement. For anyone who doubts this is an issue, they need only look at spa retail revenue results "

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Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
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Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
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All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
+ More news   
 
FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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FREE DIGITAL SUBSCRIPTIONS