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Editor’s letter
Macro influences

The spa and wellness industry is facing an escalation in external pressures from every direction. The way we respond and adapt will determine our future success and perhaps even our survival

By Liz Terry | Published in Spa Business 2019 issue 3


What do human rights protests in Hong Kong, a 16-year-old girl sailing across the Atlantic and a Trump fundraiser have to do with the spa and wellness industry? Turns out they’re the canaries in the coalmine, the predictors of forces which will define and shape the future of our industry.

Unrest in Hong Kong led to the relocation of the Global Wellness Summit to Singapore this year – an unprecedented move which shows how unexpected events in even the most established markets can change business models almost overnight.

As awareness of Greta Thunberg’s Atlantic crossing and climate emergency message spreads, flying will become less and less socially acceptable to the many people who have – to this point – see it as a desirable lifestyle choice.

Operators who rely on inbound tourists are advised to incubate new business in local markets as flying becomes toxic.

There are already signs this is happening and in this issue, we talk to Rosewood (page 48) about how its latest spa concept has been designed with an 80/20 focus on local customers.

The unpredictable state of our global political set-up is also reshaping business at an accelerating pace – just ask high-end fitness and wellness operator, Equinox, which has had a tough couple of weeks.

Right in the middle of the launch of two major initiatives – its first wellness hotel and first range of home workouts – the company was hit with a reputational crisis as it was revealed that the ultimate owner of the business was about to host a fundraising event for Donald Trump.

This wouldn’t have mattered so much if Equinox hadn’t spent decades building its tribe of liberal, left-leaning customers. The outcome has been a boycott by members.

So how do we respond to this age of uncertainty? By raising our eyes to the horizon, tuning in to every worldshifting change and adapting what we do to survive and thrive while being true to our values as an industry.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
Macro influences

Editor’s letter

Macro influences

Current article
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
UK Spa Association

Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
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CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Editor’s letter
Macro influences

The spa and wellness industry is facing an escalation in external pressures from every direction. The way we respond and adapt will determine our future success and perhaps even our survival

By Liz Terry | Published in Spa Business 2019 issue 3


What do human rights protests in Hong Kong, a 16-year-old girl sailing across the Atlantic and a Trump fundraiser have to do with the spa and wellness industry? Turns out they’re the canaries in the coalmine, the predictors of forces which will define and shape the future of our industry.

Unrest in Hong Kong led to the relocation of the Global Wellness Summit to Singapore this year – an unprecedented move which shows how unexpected events in even the most established markets can change business models almost overnight.

As awareness of Greta Thunberg’s Atlantic crossing and climate emergency message spreads, flying will become less and less socially acceptable to the many people who have – to this point – see it as a desirable lifestyle choice.

Operators who rely on inbound tourists are advised to incubate new business in local markets as flying becomes toxic.

There are already signs this is happening and in this issue, we talk to Rosewood (page 48) about how its latest spa concept has been designed with an 80/20 focus on local customers.

The unpredictable state of our global political set-up is also reshaping business at an accelerating pace – just ask high-end fitness and wellness operator, Equinox, which has had a tough couple of weeks.

Right in the middle of the launch of two major initiatives – its first wellness hotel and first range of home workouts – the company was hit with a reputational crisis as it was revealed that the ultimate owner of the business was about to host a fundraising event for Donald Trump.

This wouldn’t have mattered so much if Equinox hadn’t spent decades building its tribe of liberal, left-leaning customers. The outcome has been a boycott by members.

So how do we respond to this age of uncertainty? By raising our eyes to the horizon, tuning in to every worldshifting change and adapting what we do to survive and thrive while being true to our values as an industry.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
Macro influences

Editor’s letter

Macro influences

Current article
LATEST NEWS
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
UK Spa Association

Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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