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Editor’s letter
Macro influences

The spa and wellness industry is facing an escalation in external pressures from every direction. The way we respond and adapt will determine our future success and perhaps even our survival

By Liz Terry | Published in Spa Business 2019 issue 3


What do human rights protests in Hong Kong, a 16-year-old girl sailing across the Atlantic and a Trump fundraiser have to do with the spa and wellness industry? Turns out they’re the canaries in the coalmine, the predictors of forces which will define and shape the future of our industry.

Unrest in Hong Kong led to the relocation of the Global Wellness Summit to Singapore this year – an unprecedented move which shows how unexpected events in even the most established markets can change business models almost overnight.

As awareness of Greta Thunberg’s Atlantic crossing and climate emergency message spreads, flying will become less and less socially acceptable to the many people who have – to this point – see it as a desirable lifestyle choice.

Operators who rely on inbound tourists are advised to incubate new business in local markets as flying becomes toxic.

There are already signs this is happening and in this issue, we talk to Rosewood (page 48) about how its latest spa concept has been designed with an 80/20 focus on local customers.

The unpredictable state of our global political set-up is also reshaping business at an accelerating pace – just ask high-end fitness and wellness operator, Equinox, which has had a tough couple of weeks.

Right in the middle of the launch of two major initiatives – its first wellness hotel and first range of home workouts – the company was hit with a reputational crisis as it was revealed that the ultimate owner of the business was about to host a fundraising event for Donald Trump.

This wouldn’t have mattered so much if Equinox hadn’t spent decades building its tribe of liberal, left-leaning customers. The outcome has been a boycott by members.

So how do we respond to this age of uncertainty? By raising our eyes to the horizon, tuning in to every worldshifting change and adapting what we do to survive and thrive while being true to our values as an industry.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
Macro influences

Editor’s letter

Macro influences

Current article
FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]
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Clinique La Prairie

Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Editor’s letter
Macro influences

The spa and wellness industry is facing an escalation in external pressures from every direction. The way we respond and adapt will determine our future success and perhaps even our survival

By Liz Terry | Published in Spa Business 2019 issue 3


What do human rights protests in Hong Kong, a 16-year-old girl sailing across the Atlantic and a Trump fundraiser have to do with the spa and wellness industry? Turns out they’re the canaries in the coalmine, the predictors of forces which will define and shape the future of our industry.

Unrest in Hong Kong led to the relocation of the Global Wellness Summit to Singapore this year – an unprecedented move which shows how unexpected events in even the most established markets can change business models almost overnight.

As awareness of Greta Thunberg’s Atlantic crossing and climate emergency message spreads, flying will become less and less socially acceptable to the many people who have – to this point – see it as a desirable lifestyle choice.

Operators who rely on inbound tourists are advised to incubate new business in local markets as flying becomes toxic.

There are already signs this is happening and in this issue, we talk to Rosewood (page 48) about how its latest spa concept has been designed with an 80/20 focus on local customers.

The unpredictable state of our global political set-up is also reshaping business at an accelerating pace – just ask high-end fitness and wellness operator, Equinox, which has had a tough couple of weeks.

Right in the middle of the launch of two major initiatives – its first wellness hotel and first range of home workouts – the company was hit with a reputational crisis as it was revealed that the ultimate owner of the business was about to host a fundraising event for Donald Trump.

This wouldn’t have mattered so much if Equinox hadn’t spent decades building its tribe of liberal, left-leaning customers. The outcome has been a boycott by members.

So how do we respond to this age of uncertainty? By raising our eyes to the horizon, tuning in to every worldshifting change and adapting what we do to survive and thrive while being true to our values as an industry.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
Macro influences

Editor’s letter

Macro influences

Current article
LATEST NEWS
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
+ More news   
 
FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]
+ More featured suppliers  
COMPANY PROFILES
Clinique La Prairie

Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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FREE DIGITAL SUBSCRIPTIONS