Parekh is a former Deutsche Bank executive and COO
for Deepak Chopra
A new type of spa model has arrived. The Well, a modern membership-based wellness club, is opening in the heart of New York City.
Just like destination spas across the world, The Well offers “both the benefits of western medicine and the wisdom of eastern healing”. It has a “science backed ecosystem of wellness” where people have access to doctors, health coaches and 50 practitioners working across a range of modalities – from bodywork, food as medicine and mindful movement to Chinese medicine, ayurveda, vibrational energy healing and emotional wellbeing. Unlike destination spas, however, this is all available in the middle of one of the busiest cities in the world.
The Well is a first of its kind, says co-founder and CEO Rebecca Parekh. “Consumers are becoming more conscientious about their health,” she tells Spa Business, “but with so many different offerings in the health and wellness space, they find themselves running around town and often receiving conflicting advice.” Instead staff at The Well “work together under one roof to build customised plans to suit each member and their goals”.
Parekh is no stranger to the wellness world. She was a COO for Deepak Chopra for five years working to secure federal funding for integrative health research. As a former Deutsche Bank executive, she’s also a shrewd businesswoman.
The Well will help “busy New Yorkers to live healthier, happier, more balanced lives,” she says. And demand is there. Although it’s not due to open until September, there are already 400 members and there’s capacity for 2,000. Each member pays US$375 (€334, £302) a month, plus a registration fee of US$500 (€446, £403).
For this, they get a monthly session with a dedicated health coach, unlimited yoga and meditation classes and are privy to a variety of classroom programmes. They can also access the skilled practitioners, but pay for sessions – a 60 minute massage starts at US$180 (€161, £145) for example.
In addition, they can enjoy amenities at the 13,000sq ft club which include a 10-treatment-room spa with steam and sauna rooms, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios and a private training gym. “We have something for everyone,” concludes Parekh.
Read more from this issue of Spa Business magazine
Spa Programmes: On the menu
Energy medicine at Six Senses; aroma retreat on Croatia’s Island of Vitality and menopause programming all feature in our spa menu round-up
Top team: Rosewood
Jane Kitchen talks to the wellness team behind Rosewood, and its forward-thinking spa concepts, as CEO Sonia Cheng leads a vigorous global rollout
Everyone’s talking about: CBD
Are CBD treatments and products an unregulated fad, or a serious business proposition? Spa Business investigates
Promotional feature: The Madison Collection
Innovation of form and function in robes and towels is a vital part of attracting the next generation of wellness consumers. Charmaine T Lang from The Madison Collection explains how her company consistently maintains its successful point of difference
Interview: Markus Engel
The CEO of Asia’s Urban Resort Concepts talks to Spa Business about positive disruption in the hospitality and spa sector
Promotional feature: The Wellness
A beautiful pool can be the standout feature that draws new customers. It can also cut your running costs if it’s designed to be sustainable. Mohammed Ibrahim, CEO of The Wellness, explains
Interview: Davide Bollati
Liz Terry speaks to the founder of Comfort Zone about the group’s new botanical garden and ongoing commitment to environmentalism
Research: Generation gap
A new consumer study by ISPA uncovers spa-goer preferences and habits across different age groups
Promotional feature: Phytomer
Formulating the ultimate universal product to heal and defend the skin has taken three years of R&D for Phytomer, the French luxury marine skincare brand. The company’s scientific director tells Spa Business about the launch of the groundbreaking Prebioforce serum
Event Report: APSWC Round Table
Industry leaders contribute to APSWC’s third white paper at annual gathering. Catharine Nicol reports from Malaysia
Family spa: Play time
Spa Business takes a look at innovative spa programmes for children and families
Eco spa: Going green
Joanna Roche and Bonnie Baker share their ambitions for the Green Spa Network
Parekh is a former Deutsche Bank executive and COO
for Deepak Chopra
A new type of spa model has arrived. The Well, a modern membership-based wellness club, is opening in the heart of New York City.
Just like destination spas across the world, The Well offers “both the benefits of western medicine and the wisdom of eastern healing”. It has a “science backed ecosystem of wellness” where people have access to doctors, health coaches and 50 practitioners working across a range of modalities – from bodywork, food as medicine and mindful movement to Chinese medicine, ayurveda, vibrational energy healing and emotional wellbeing. Unlike destination spas, however, this is all available in the middle of one of the busiest cities in the world.
The Well is a first of its kind, says co-founder and CEO Rebecca Parekh. “Consumers are becoming more conscientious about their health,” she tells Spa Business, “but with so many different offerings in the health and wellness space, they find themselves running around town and often receiving conflicting advice.” Instead staff at The Well “work together under one roof to build customised plans to suit each member and their goals”.
Parekh is no stranger to the wellness world. She was a COO for Deepak Chopra for five years working to secure federal funding for integrative health research. As a former Deutsche Bank executive, she’s also a shrewd businesswoman.
The Well will help “busy New Yorkers to live healthier, happier, more balanced lives,” she says. And demand is there. Although it’s not due to open until September, there are already 400 members and there’s capacity for 2,000. Each member pays US$375 (€334, £302) a month, plus a registration fee of US$500 (€446, £403).
For this, they get a monthly session with a dedicated health coach, unlimited yoga and meditation classes and are privy to a variety of classroom programmes. They can also access the skilled practitioners, but pay for sessions – a 60 minute massage starts at US$180 (€161, £145) for example.
In addition, they can enjoy amenities at the 13,000sq ft club which include a 10-treatment-room spa with steam and sauna rooms, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios and a private training gym. “We have something for everyone,” concludes Parekh.
Read more from this issue of Spa Business magazine
Spa Programmes: On the menu
Energy medicine at Six Senses; aroma retreat on Croatia’s Island of Vitality and menopause programming all feature in our spa menu round-up
Top team: Rosewood
Jane Kitchen talks to the wellness team behind Rosewood, and its forward-thinking spa concepts, as CEO Sonia Cheng leads a vigorous global rollout
Everyone’s talking about: CBD
Are CBD treatments and products an unregulated fad, or a serious business proposition? Spa Business investigates
Promotional feature: The Madison Collection
Innovation of form and function in robes and towels is a vital part of attracting the next generation of wellness consumers. Charmaine T Lang from The Madison Collection explains how her company consistently maintains its successful point of difference
Interview: Markus Engel
The CEO of Asia’s Urban Resort Concepts talks to Spa Business about positive disruption in the hospitality and spa sector
Promotional feature: The Wellness
A beautiful pool can be the standout feature that draws new customers. It can also cut your running costs if it’s designed to be sustainable. Mohammed Ibrahim, CEO of The Wellness, explains
Interview: Davide Bollati
Liz Terry speaks to the founder of Comfort Zone about the group’s new botanical garden and ongoing commitment to environmentalism
Research: Generation gap
A new consumer study by ISPA uncovers spa-goer preferences and habits across different age groups
Promotional feature: Phytomer
Formulating the ultimate universal product to heal and defend the skin has taken three years of R&D for Phytomer, the French luxury marine skincare brand. The company’s scientific director tells Spa Business about the launch of the groundbreaking Prebioforce serum
Event Report: APSWC Round Table
Industry leaders contribute to APSWC’s third white paper at annual gathering. Catharine Nicol reports from Malaysia
Family spa: Play time
Spa Business takes a look at innovative spa programmes for children and families
Eco spa: Going green
Joanna Roche and Bonnie Baker share their ambitions for the Green Spa Network
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
