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Raison d’Etre

Raison d’Etre behind major Danish spa


Global spa consultancy Raison d’Etre has designed and implemented one of Denmark’s largest spa and wellness facilities at the new Alsik hotel.

The Steigenberger property opened in May in the harbour of Sønderborg and is part of Frank Gehry’s masterplan to transform the industrial waterfront into a vibrant urban development.

The 4,500sq m spa component spans four floors of the 190-bed hotel and is “heavily influenced” by Nordic design – think nature, light, water and forests. It offers a “journey into the age-old Nordic combination of water, heat and cold” with a wide array of hydrothermal experiences supplied by Austrian-based Spa4, access to which costs DKK495 (US$74, €66, £61) for day spa visitors or DKK299 (US$45, €40, £37) for hotel guests.

Highlights include an Aurora Cave which promises a northern lights sensation, an outdoor seawater infinity pool with views across the Alssund straight and a cosy, calming fire lounge, plus a waterbed relaxation area. A mystic dome sauna takes guests through a journey of the seasons, while red clover wraps and scrubs are offered in a mineral serail. Meanwhile a spa cafe serves organic food and drink.

More than 60 wellness experiences are available in total. Product houses include Skin Regimen and Raaw, an organic label that “celebrates the healing power of nature in all its raw glory”, which has been created by Danish born Trice Angie Christiansen. Raison d’Etre is also offering managerial support during the spa’s opening phase.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
Raison d’Etre

New openings

Raison d’Etre

Current article
The 4,500sqm spa spans four hotel floors
The 4,500sqm spa spans four hotel floors
The spa has been “heavily influenced” by Nordic design
The spa has been “heavily influenced” by Nordic design
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COMPANY PROFILES
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

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Pier Sixty Six, Fort Lauderdale, United States
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
New openings
Raison d’Etre

Raison d’Etre behind major Danish spa


Global spa consultancy Raison d’Etre has designed and implemented one of Denmark’s largest spa and wellness facilities at the new Alsik hotel.

The Steigenberger property opened in May in the harbour of Sønderborg and is part of Frank Gehry’s masterplan to transform the industrial waterfront into a vibrant urban development.

The 4,500sq m spa component spans four floors of the 190-bed hotel and is “heavily influenced” by Nordic design – think nature, light, water and forests. It offers a “journey into the age-old Nordic combination of water, heat and cold” with a wide array of hydrothermal experiences supplied by Austrian-based Spa4, access to which costs DKK495 (US$74, €66, £61) for day spa visitors or DKK299 (US$45, €40, £37) for hotel guests.

Highlights include an Aurora Cave which promises a northern lights sensation, an outdoor seawater infinity pool with views across the Alssund straight and a cosy, calming fire lounge, plus a waterbed relaxation area. A mystic dome sauna takes guests through a journey of the seasons, while red clover wraps and scrubs are offered in a mineral serail. Meanwhile a spa cafe serves organic food and drink.

More than 60 wellness experiences are available in total. Product houses include Skin Regimen and Raaw, an organic label that “celebrates the healing power of nature in all its raw glory”, which has been created by Danish born Trice Angie Christiansen. Raison d’Etre is also offering managerial support during the spa’s opening phase.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
Raison d’Etre

New openings

Raison d’Etre

Current article
The 4,500sqm spa spans four hotel floors
The 4,500sqm spa spans four hotel floors
The spa has been “heavily influenced” by Nordic design
The spa has been “heavily influenced” by Nordic design
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FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Trybe

Trybe was founded back in 2020, and the past five years has seen Trybe become the fastest growing al [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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