Natirar is set in 400 acres of rolling parkland in New Jersey, an hour from New York City
The new Miraval at Natirar in New Jersey will be built in and around an existing operation owned and run by founders Bob and Kim Wojtowicz. Miraval replaced previous shareholder, Virgin’s Richard Branson, as a partner in the project. The new site will open in March 2015.
The stunning house, set in 400 acres, was the former home of the King of Morocco and already boasts a high-end farm to table restaurant – Ninety Acres – a cooking school and club which runs on a membership basis.
The wooded site has a 60-mile unobstructed view over New Jersey into Pennsylvania: “All you see is rolling hills and trees. No one can build anything in that view,” says Miraval CEO, Michael Tompkins. “The property is set on a hill and from the other side you can see Manhattan. You’re so close to New York, you just don’t know it.”
The site couldn’t be better located, being an hour by car from the city, 25 minutes from Newark International airport and near two train stations which go to Penn Station.
Under the scheme, the existing mansion house will be converted, and a second building constructed, says Tompkins: “The new-build will have the same architecture and use the same brick as the original. The plan is to have 66 keys, while an underground tunnel will be built to the new spa.”
Rockwell Group’s design for the spa building is a dramatic, grass-roofed, minimalist glass building with a waterfall cascading from the roof. Set among the trees, it looks set to be a real show stopper.
Natirar’s fitness centre will be expanded by 6,000sq ft (557sq m) and its stables will be used for Miraval’s famous Equine Experience.
In addition to hiking and biking trails, there’s also a lake on the property. “We’re aiming to organise paddle board yoga,” says Tompkins. “We’ll do snow shoeing in the winter and will be open year round.”
Miraval at Natirar plans to work with Clarins and continue its relationship with the brand: “We plan to roll out future spas with Clarins,” says Tompkins, “but we also aim to make them true to the locales, so at Natirar – which has a 13 acre farm to table garden – we’ll develop treatments based on the Clarins products which contain plant extracts from flora which is native to the area. Clarins head botanist, Jean-Pierre Nicolas, will be involved with scoping out the options.”
The existing operation at Natirar already has strong engagement with a high-end clientele. Combining this with its close proximity to New York City means the new Miraval could not be better placed to succeed.
Read more from this issue of Spa Business magazine
Interview: Helene Goetzelmann
L'Occitane's international spa director tells Rhianon Howells how the consumer retail company has become a spa operator with 60 facilities
Ask an expert: Profit & Loss
Hotel spas need to fight capital expenditure allocation said an investor panel at this year's Global Spa & Wellness Summit
Research: All rise
There's been an increase in the five top key performance indicators in the US spa industry shows the 2013 ISPA study
Company Profile Promotion: ESPA promotion
As ESPA's 20th
anniversary year draws
to a close, founder and
CEO Sue Harmsworth
explains how and why the
company is still evolving
Safari Spa: Animal instinct
Safari spas are the staple for Amani, one of South Africa's largest spa chains. Lisa Starr talks to MD Ronleigh Gordon
Trends: Brief encounters
We take a look at some of the most innovative spa pop-ups, a growing trend across the leisure sector
Interview: Paul Smyth
Something & Son designer shares his insights on creating pop-up spa facilities. Magali Robathan reports
Summit review: Upping the ante
Katie Barnes reveals the takeaway messages from the 2013 Global Spa & Wellness Summit in New Delhi, India, attended by 375 industry leaders
Research: Local news
Domestic travellers dominate the global wellness tourism market which has an economic impact of US$1.3 trillion. SRI's Ophelia Yeung reports
Research: Thai up
Prantik Bordoloi analyses a 2013 Thai spa industry study based on both spa consumer and spa operator opinions
Software news: Tech talk
The latest developments and news from spa software suppliers from around the world
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
Natirar is set in 400 acres of rolling parkland in New Jersey, an hour from New York City
The new Miraval at Natirar in New Jersey will be built in and around an existing operation owned and run by founders Bob and Kim Wojtowicz. Miraval replaced previous shareholder, Virgin’s Richard Branson, as a partner in the project. The new site will open in March 2015.
The stunning house, set in 400 acres, was the former home of the King of Morocco and already boasts a high-end farm to table restaurant – Ninety Acres – a cooking school and club which runs on a membership basis.
The wooded site has a 60-mile unobstructed view over New Jersey into Pennsylvania: “All you see is rolling hills and trees. No one can build anything in that view,” says Miraval CEO, Michael Tompkins. “The property is set on a hill and from the other side you can see Manhattan. You’re so close to New York, you just don’t know it.”
The site couldn’t be better located, being an hour by car from the city, 25 minutes from Newark International airport and near two train stations which go to Penn Station.
Under the scheme, the existing mansion house will be converted, and a second building constructed, says Tompkins: “The new-build will have the same architecture and use the same brick as the original. The plan is to have 66 keys, while an underground tunnel will be built to the new spa.”
Rockwell Group’s design for the spa building is a dramatic, grass-roofed, minimalist glass building with a waterfall cascading from the roof. Set among the trees, it looks set to be a real show stopper.
Natirar’s fitness centre will be expanded by 6,000sq ft (557sq m) and its stables will be used for Miraval’s famous Equine Experience.
In addition to hiking and biking trails, there’s also a lake on the property. “We’re aiming to organise paddle board yoga,” says Tompkins. “We’ll do snow shoeing in the winter and will be open year round.”
Miraval at Natirar plans to work with Clarins and continue its relationship with the brand: “We plan to roll out future spas with Clarins,” says Tompkins, “but we also aim to make them true to the locales, so at Natirar – which has a 13 acre farm to table garden – we’ll develop treatments based on the Clarins products which contain plant extracts from flora which is native to the area. Clarins head botanist, Jean-Pierre Nicolas, will be involved with scoping out the options.”
The existing operation at Natirar already has strong engagement with a high-end clientele. Combining this with its close proximity to New York City means the new Miraval could not be better placed to succeed.
Read more from this issue of Spa Business magazine
Interview: Helene Goetzelmann
L'Occitane's international spa director tells Rhianon Howells how the consumer retail company has become a spa operator with 60 facilities
Ask an expert: Profit & Loss
Hotel spas need to fight capital expenditure allocation said an investor panel at this year's Global Spa & Wellness Summit
Research: All rise
There's been an increase in the five top key performance indicators in the US spa industry shows the 2013 ISPA study
Company Profile Promotion: ESPA promotion
As ESPA's 20th
anniversary year draws
to a close, founder and
CEO Sue Harmsworth
explains how and why the
company is still evolving
Safari Spa: Animal instinct
Safari spas are the staple for Amani, one of South Africa's largest spa chains. Lisa Starr talks to MD Ronleigh Gordon
Trends: Brief encounters
We take a look at some of the most innovative spa pop-ups, a growing trend across the leisure sector
Interview: Paul Smyth
Something & Son designer shares his insights on creating pop-up spa facilities. Magali Robathan reports
Summit review: Upping the ante
Katie Barnes reveals the takeaway messages from the 2013 Global Spa & Wellness Summit in New Delhi, India, attended by 375 industry leaders
Research: Local news
Domestic travellers dominate the global wellness tourism market which has an economic impact of US$1.3 trillion. SRI's Ophelia Yeung reports
Research: Thai up
Prantik Bordoloi analyses a 2013 Thai spa industry study based on both spa consumer and spa operator opinions
Software news: Tech talk
The latest developments and news from spa software suppliers from around the world
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
