Snøhetta has redefined the snowroom with its new Cubic Design, to create three dimentional walls / TechnoAlpin
Called the Cubic Design, the new SnowRoom is the latest to join the TechnoAlpin range and was inspired by landscapes after a fresh snowfall.
“Nature and natural phenomenon often inspire our architecture and design,” says Patrick Lüth, managing director of Snøhetta Studio, Innsbruck. “With this design, our intention was to create a ‘landscape experience’.
Snøhetta have introduced a new vocabulary into the snowroom genre, with this 3D cube-style SnowRoom interior, where the usual hard features giving way to something more forgiving, as Lüth explains: “The transformation of rough shapes and hard edges into a soft surface recalls tranquil winter landscapes. Furthermore, people can touch this soft interior landscape and feel the snow, so the showroom offers an experience for all the senses.”
“In nature, snow acts like a soft focus, transforming hard, angular rocks into a soft, calm landscape,” says Sara Brenninger, product manager at TechnoAlpin. “In the Snøhetta SnowRoom mountain landscapes are stylistically represented by small cubes on three-dimensional walls, which visually create the topographic ‘ups and downs’.
“Freshly snow is produced each day, changing the SnowRoom into a soft place of peace and relaxation. Sitting areas invite guests to linger and enjoy the gentle cold to the full, while the fresh new snow that remains on the surfaces of the cubes can be used for individual snow massages,” she says.
Transformative innovation is TechnoAlpin’s first principle and the Cubic Design SnowRoom by Snøhetta proves this commitment also applies to design.
The 3D structure represents a completely new style of interior in the wellness market, through both its modern geometry and the choice of materials, while various colour options also allow for individual design.
Other design options In addition to the new Cubic Design, TechnoAlpin offers further alternative design options that delight with their versatility.
The Forest Design can create an oasis of peace in a ‘wooded clearing’ in the middle of the wellness area.
In this room, the snow gathers on the winter tree and can be used for fine body massages. The Forest Design creates a moment of inner peace, enabling people to enjoy the charm of nature.
The Rock Cave is a special retreat. The walls and ceiling are shaped to create niches and small resting places and to encourage the formation of soft snow deposits which can be taken for gentle body massages.
The rock design creates an intimate, cosy place of rest to find oneself and reconnect with the personal wellbeing journey.
In addition, TechnoAlpin can white label, brand and customise its snowrooms, as well as sourcing suitable accessories for things such as fragrances or sounds.
Hygiene proven High standards of hygiene have always been a guiding principle for TechnoAlpin, with all snowroom designs being conceived so they’re easy to keep clean and maintain.
To ensure additional safety in the time of COVID-19, the company recently engaged experts from the independent institute for microbiological testing, as well as consultants for hygiene and occupational safety to examine the SnowRoom and report on its transmission control credentials.
They found that surfaces, snow and air quality in the rooms are absolutely harmless, because conditions in the room destroy microorganisms.
“The independent analysis confirms the safety of TechnoAlpin SnowRooms,” says Brenninger. “The temperatures are well below freezing, resulting in the death of all viruses and bacteria, so there is no increased risk to people while using our SnowRooms.”
To complete the test, scientists ran a seven-day operating cycle as a simulation, which continuously analysing the air, surface and snow.
Even after seven days, the snow still exhibited microbiological parameters which indicated it was fit for human consumption, being completely free from pathogenic bacteria, while the indoor air quality met the highest classification category.
“Based on these evaluation, the SnowRoom can be operated without further safety measures,” says Brenninger, “however, operators are still recommended to advise customers to observe social distancing.”
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 3
Editor's letter: The fight ahead
There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
Spa people: Patrick Huey
The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
Spa people: Rianna Riego
Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
Spa people: Anna Teal
The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
Spa programmes: On the menu
How are spas changing their treatments and services now they’re staring to reopen again?
Interview: Lee Woon Hoe
Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
Ask an expert: Spa design 2030
Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
Promotion: Trendsetting
Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
Research: Manner of speaking
ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
Research: New perspectives
Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Promotion: The power of touchless
Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
Country focus: Best of British
We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
Promotion: Sustain and regenerate
Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
Interview: Emma Darby
Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
Promotion: Redefining the snowroom
Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
Medi-wellness: On good termes
Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
Supplier showcase: Premium Fitness
Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
Promotion: Sothys
Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
Snøhetta has redefined the snowroom with its new Cubic Design, to create three dimentional walls / TechnoAlpin
Called the Cubic Design, the new SnowRoom is the latest to join the TechnoAlpin range and was inspired by landscapes after a fresh snowfall.
“Nature and natural phenomenon often inspire our architecture and design,” says Patrick Lüth, managing director of Snøhetta Studio, Innsbruck. “With this design, our intention was to create a ‘landscape experience’.
Snøhetta have introduced a new vocabulary into the snowroom genre, with this 3D cube-style SnowRoom interior, where the usual hard features giving way to something more forgiving, as Lüth explains: “The transformation of rough shapes and hard edges into a soft surface recalls tranquil winter landscapes. Furthermore, people can touch this soft interior landscape and feel the snow, so the showroom offers an experience for all the senses.”
“In nature, snow acts like a soft focus, transforming hard, angular rocks into a soft, calm landscape,” says Sara Brenninger, product manager at TechnoAlpin. “In the Snøhetta SnowRoom mountain landscapes are stylistically represented by small cubes on three-dimensional walls, which visually create the topographic ‘ups and downs’.
“Freshly snow is produced each day, changing the SnowRoom into a soft place of peace and relaxation. Sitting areas invite guests to linger and enjoy the gentle cold to the full, while the fresh new snow that remains on the surfaces of the cubes can be used for individual snow massages,” she says.
Transformative innovation is TechnoAlpin’s first principle and the Cubic Design SnowRoom by Snøhetta proves this commitment also applies to design.
The 3D structure represents a completely new style of interior in the wellness market, through both its modern geometry and the choice of materials, while various colour options also allow for individual design.
Other design options In addition to the new Cubic Design, TechnoAlpin offers further alternative design options that delight with their versatility.
The Forest Design can create an oasis of peace in a ‘wooded clearing’ in the middle of the wellness area.
In this room, the snow gathers on the winter tree and can be used for fine body massages. The Forest Design creates a moment of inner peace, enabling people to enjoy the charm of nature.
The Rock Cave is a special retreat. The walls and ceiling are shaped to create niches and small resting places and to encourage the formation of soft snow deposits which can be taken for gentle body massages.
The rock design creates an intimate, cosy place of rest to find oneself and reconnect with the personal wellbeing journey.
In addition, TechnoAlpin can white label, brand and customise its snowrooms, as well as sourcing suitable accessories for things such as fragrances or sounds.
Hygiene proven High standards of hygiene have always been a guiding principle for TechnoAlpin, with all snowroom designs being conceived so they’re easy to keep clean and maintain.
To ensure additional safety in the time of COVID-19, the company recently engaged experts from the independent institute for microbiological testing, as well as consultants for hygiene and occupational safety to examine the SnowRoom and report on its transmission control credentials.
They found that surfaces, snow and air quality in the rooms are absolutely harmless, because conditions in the room destroy microorganisms.
“The independent analysis confirms the safety of TechnoAlpin SnowRooms,” says Brenninger. “The temperatures are well below freezing, resulting in the death of all viruses and bacteria, so there is no increased risk to people while using our SnowRooms.”
To complete the test, scientists ran a seven-day operating cycle as a simulation, which continuously analysing the air, surface and snow.
Even after seven days, the snow still exhibited microbiological parameters which indicated it was fit for human consumption, being completely free from pathogenic bacteria, while the indoor air quality met the highest classification category.
“Based on these evaluation, the SnowRoom can be operated without further safety measures,” says Brenninger, “however, operators are still recommended to advise customers to observe social distancing.”
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 3
Editor's letter: The fight ahead
There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
Spa people: Patrick Huey
The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
Spa people: Rianna Riego
Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
Spa people: Anna Teal
The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
Spa programmes: On the menu
How are spas changing their treatments and services now they’re staring to reopen again?
Interview: Lee Woon Hoe
Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
Ask an expert: Spa design 2030
Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
Promotion: Trendsetting
Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
Research: Manner of speaking
ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
Research: New perspectives
Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Promotion: The power of touchless
Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
Country focus: Best of British
We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
Promotion: Sustain and regenerate
Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
Interview: Emma Darby
Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
Promotion: Redefining the snowroom
Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
Medi-wellness: On good termes
Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
Supplier showcase: Premium Fitness
Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
Promotion: Sothys
Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
