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Dormy House is a luxury boutique hotel in the Cotswolds area of England
Dorrmy House, the luxury boutique hotel and spa in the heart of the Cotswolds, UK, has expanded its premium offer with the refurbishment of its two fitness suites, to incorporate fully-connected equipment from Matrix Fitness.
The much-loved country-house hotel is a converted 17th century farmhouse steeped in tradition, so it was vital the new installations were in keeping.
General manager, Stephen Browning, says; “It was time to bring our fitness suites in line with the premium offering our hotel and spa provide.”
Dormy House had two suites to upgrade; a larger area on the ground floor, accessible to all guests and members, and a boutique space upstairs which operates as a 24/7 training area for hotel guests.
Welcoming technology Browning said. “At first we were wary of introducing a higher level of technology in our gyms, due to our more mature demographic, but the feedback has been fantastic.
“The Matrix equipment has given a whole new level of connectivity, which provides interactive, engaging and motivating workouts.”
The refurbishment incorporated the Matrix Fitness 7xi Cardio range to link users to entertainment, fitness tracking and brand-building communication, while the Matrix Ultra Series strength equipment, with Intelligent Training Consoles gives a digitally connected, guided experience.
The Matrix CXP indoor bike includes a target-training LED ‘colour wrap’ to monitor levels of effort, while the wall-mounted Connexus Column delivers a number of functional training solutions in a compact space.
Connected solutions Dormy House has also opted to install Matrix Fitness Connected Solutions, which brings customers’ fitness data together in a single customisable interface, to extend the Dormy House brand and put the hotel at the centre of customers’ fitness journey.
Browning says: “Nigel Tapping, our contact at Matrix Fitness, was really supportive throughout the project and went above and beyond to advise us, not only on equipment, but also on layout, design and how to maximise floor space. He managed to complete the refurbishment within a couple of days, despite us having to keep the hotel and spa open throughout.”
Tapping said: “Dormy House is a prestigious hotel and spa, so it was vital to create a fitness suite with the highest level of connectivity and equipment to complement its other award-winning facilities.”
"Matrix Fitness, went above and beyond to advise us, not only on equipment, but also on layout, design and how to maximise floor space"
– Stephen Browning,
Dormy House
"It was vital to provide Dormy House with a fitness experience to complement its other award-winning facilities"
– Nigel Tapping,
Matrix Fitness
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 3
Editor's letter: The fight ahead
There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
Spa people: Patrick Huey
The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
Spa people: Rianna Riego
Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
Spa people: Anna Teal
The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
Spa programmes: On the menu
How are spas changing their treatments and services now they’re staring to reopen again?
Interview: Lee Woon Hoe
Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
Ask an expert: Spa design 2030
Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
Promotion: Trendsetting
Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
Research: Manner of speaking
ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
Research: New perspectives
Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Promotion: The power of touchless
Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
Country focus: Best of British
We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
Promotion: Sustain and regenerate
Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
Interview: Emma Darby
Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
Promotion: Redefining the snowroom
Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
Medi-wellness: On good termes
Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
Supplier showcase: Premium Fitness
Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
Promotion: Sothys
Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
+ More featured suppliers
COMPANY PROFILES
Myrtha Wellness
Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
UK Spa Association
Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
Dormy House is a luxury boutique hotel in the Cotswolds area of England
Dorrmy House, the luxury boutique hotel and spa in the heart of the Cotswolds, UK, has expanded its premium offer with the refurbishment of its two fitness suites, to incorporate fully-connected equipment from Matrix Fitness.
The much-loved country-house hotel is a converted 17th century farmhouse steeped in tradition, so it was vital the new installations were in keeping.
General manager, Stephen Browning, says; “It was time to bring our fitness suites in line with the premium offering our hotel and spa provide.”
Dormy House had two suites to upgrade; a larger area on the ground floor, accessible to all guests and members, and a boutique space upstairs which operates as a 24/7 training area for hotel guests.
Welcoming technology Browning said. “At first we were wary of introducing a higher level of technology in our gyms, due to our more mature demographic, but the feedback has been fantastic.
“The Matrix equipment has given a whole new level of connectivity, which provides interactive, engaging and motivating workouts.”
The refurbishment incorporated the Matrix Fitness 7xi Cardio range to link users to entertainment, fitness tracking and brand-building communication, while the Matrix Ultra Series strength equipment, with Intelligent Training Consoles gives a digitally connected, guided experience.
The Matrix CXP indoor bike includes a target-training LED ‘colour wrap’ to monitor levels of effort, while the wall-mounted Connexus Column delivers a number of functional training solutions in a compact space.
Connected solutions Dormy House has also opted to install Matrix Fitness Connected Solutions, which brings customers’ fitness data together in a single customisable interface, to extend the Dormy House brand and put the hotel at the centre of customers’ fitness journey.
Browning says: “Nigel Tapping, our contact at Matrix Fitness, was really supportive throughout the project and went above and beyond to advise us, not only on equipment, but also on layout, design and how to maximise floor space. He managed to complete the refurbishment within a couple of days, despite us having to keep the hotel and spa open throughout.”
Tapping said: “Dormy House is a prestigious hotel and spa, so it was vital to create a fitness suite with the highest level of connectivity and equipment to complement its other award-winning facilities.”
"Matrix Fitness, went above and beyond to advise us, not only on equipment, but also on layout, design and how to maximise floor space"
– Stephen Browning,
Dormy House
"It was vital to provide Dormy House with a fitness experience to complement its other award-winning facilities"
– Nigel Tapping,
Matrix Fitness
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 3
Editor's letter: The fight ahead
There’s a huge job of work to do to build our reputation and win support in the corridors of power, says Katie Barnes
Spa people: Patrick Huey
The vice-president of spa and retail at Montage talks about his new role as ISPA chair, Black Lives Matter and how his spas are fighting back against COVID-19
Spa people: Rianna Riego
Wellness consultant Rianna Riego speaks out about racial discrimination in the global spa industry
Spa people: Anna Teal
The CEO of Aromatherapy Associates outlines the online innovations it's using to connect with customers in exciting new ways
Spa programmes: On the menu
How are spas changing their treatments and services now they’re staring to reopen again?
Interview: Lee Woon Hoe
Banyan Tree’s executive director of wellbeing tells Spa Business magazine why now is the right time for the group to launch its new wellness concept
Ask an expert: Spa design 2030
Spa Business magazine asks leading designers and architects to give their predictions about pandemic-proof spa models
Promotion: Trendsetting
Design specialists, The Wellness, worked with in-house engineers for Jumeirah to create a state-of-the-art gym for Talise Fitness at the Jumeirah Al Naseem in Dubai
Research: Manner of speaking
ISPA’s latest study reveals consumer attitudes in the aftermath of COVID-19. Josh Corman picks out the key details
Research: New perspectives
Two surveys in the UK highlight both spa operator and spa-goer insights as facilities across the country begin to welcome guests back
Promotion: The power of touchless
Spa and wellness innovator, Sammy Gharieni, reveals how his on-trend products are perfect for delivering high-value touchless treatments
Country focus: Best of British
We take a look at the standout concepts offered in the world-class spas that have opened in the UK over the last three years
Promotion: Sustain and regenerate
Sustainable skincare brand, Comfort Zone, has radically reinvented its entire Sacred Nature line, driven by the ambition to create some of the world’s first carbon-negative products
Interview: Emma Darby
Despite closing during in lockdown, some Resense spas still hit revenue targets. Its COO tells Spa Business magazine how
Promotion: Redefining the snowroom
Italian snowroom expert, TechnoAlpin, has collaborated with groundbreaking architectural practice, Snøhetta, to create a snowroom like no other
Medi-wellness: On good termes
Italy’s Long Life clinic, which offers anti-ageing science alongside water cures, is gaining greater attention post-lockdown. Sophie Benge pays a visit
Supplier showcase: Premium Fitness
Dormy House has partnered with Matrix Fitness to create two fully-connected fitness suites to take its offering to a new and more sophisticated level @DormyHouse @MatrixFitnessUK
Promotion: Sothys
Sothys’ beauty treatment designer, Séverine Monjanel, and training director, Isabelle Villey, talk to Spa Business about the company’s new authentic ancestral Indonesian treatment
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
+ More featured suppliers
COMPANY PROFILES
Myrtha Wellness Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
