Kikushima says the new
treatments will start and end
with exclusive Japanese rituals
Rice Force is set to make further inroads into the spa market in 2017 with the launch of its new aromatic oils and treatment protocols.
“In March, Rice Force will launch its first full treatment menu for spas. Until now we’ve only offered facial treatments,’ says Nao Kikushima, senior manager of international affairs.
With a base of 100 per cent Japanese rice bran oil, the four new treatment oils are Qi, Ryu, Sei and Ku (fragrance-free). Qi (energy) offers a blend of cypress, cedar and hiba, which Kikushima says imparts “a woody, uplifting fragrance evocative of Japanese temples.”
Ryu (for muscles) contains refreshing Japanese mint and citrus, which are ideal for a sports or restorative massage, while Sei (relaxation) contains the Japanese citrus fruit yuzu and neroli, and is suitable for a wide range of massage applications.
Rice Force’s new spa menu will offer three facials, two body treatments and six enhancements. Kikushima says all treatments will start with a 5-minute ritual of a sake foot bath and end with a closing ritual.
The Anti Aging Facial is a deeply moisturising treatment using Rice Force’s Rice Power® Extract No. 11, which has been certified by the Japanese government for its unique moisture retention properties.
The second is the Customized Facial using a prescriptive approach to Rice Force products, and finally the RICE FORCE Lifting Massage facial offers visible anti-ageing benefits.
For the body, there is a RICE FORCE Massage using any of the new oils, and an exfoliation treatment using the brand’s special rice green tea powder.
Finally, the six new enhancements are: Exclusive Eye; Premium Perfect (a rejuvenating face mask); Lip Smoother; Hand and Arm Ritual; Deep Conditioning Ritual (for the hair); and a Green Tea Herbal Steam.
All Rice Force products contain the patented Rice Power® Extract – a natural ingredient high in amino acids produced by the fermentation process – developed by the Yushin sake brewery in Kagawa, Japan.
With its expanded spa treatment menu in 2017, Kikushima says Rice Force will be further spreading its own style of Omotenashi – a traditional and exclusive Japanese approach to hospitality – to make spa clients feel extra special while also delivering visible results.
Read more from this issue of Spa Business magazine
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
Kikushima says the new
treatments will start and end
with exclusive Japanese rituals
Rice Force is set to make further inroads into the spa market in 2017 with the launch of its new aromatic oils and treatment protocols.
“In March, Rice Force will launch its first full treatment menu for spas. Until now we’ve only offered facial treatments,’ says Nao Kikushima, senior manager of international affairs.
With a base of 100 per cent Japanese rice bran oil, the four new treatment oils are Qi, Ryu, Sei and Ku (fragrance-free). Qi (energy) offers a blend of cypress, cedar and hiba, which Kikushima says imparts “a woody, uplifting fragrance evocative of Japanese temples.”
Ryu (for muscles) contains refreshing Japanese mint and citrus, which are ideal for a sports or restorative massage, while Sei (relaxation) contains the Japanese citrus fruit yuzu and neroli, and is suitable for a wide range of massage applications.
Rice Force’s new spa menu will offer three facials, two body treatments and six enhancements. Kikushima says all treatments will start with a 5-minute ritual of a sake foot bath and end with a closing ritual.
The Anti Aging Facial is a deeply moisturising treatment using Rice Force’s Rice Power® Extract No. 11, which has been certified by the Japanese government for its unique moisture retention properties.
The second is the Customized Facial using a prescriptive approach to Rice Force products, and finally the RICE FORCE Lifting Massage facial offers visible anti-ageing benefits.
For the body, there is a RICE FORCE Massage using any of the new oils, and an exfoliation treatment using the brand’s special rice green tea powder.
Finally, the six new enhancements are: Exclusive Eye; Premium Perfect (a rejuvenating face mask); Lip Smoother; Hand and Arm Ritual; Deep Conditioning Ritual (for the hair); and a Green Tea Herbal Steam.
All Rice Force products contain the patented Rice Power® Extract – a natural ingredient high in amino acids produced by the fermentation process – developed by the Yushin sake brewery in Kagawa, Japan.
With its expanded spa treatment menu in 2017, Kikushima says Rice Force will be further spreading its own style of Omotenashi – a traditional and exclusive Japanese approach to hospitality – to make spa clients feel extra special while also delivering visible results.
Read more from this issue of Spa Business magazine
Interview: Jeremy McCarthy
Mandarin Oriental’s group director
of spa and wellness discusses mental
wellness, spas and technology
Promotional feature: Beautyworld Middle East
Set to take place May 14-16, 2017 in Dubai, Beautyworld Middle East is billed as “three days to rediscover wellness and shake up the industry.”
Promotional feature: ESPA
ESPA has been a leader in the field of therapeutic skincare and luxury spa design and management for 25 years. Founder Susan Harmsworth explains how the company’s recent brand evolution will make ESPA even more relevant to the future of wellness
Promotional feature: Riceforce
Rice Force is set to make further inroads into the spa market in 2017 with the
launch of its new aromatic oils and treatment protocol
Promotional feature: Oakworks
Oakworks’ new Masters’ Collection range, which will consist of over 15 models by the end of 2017, has been designed to offer spa operators the ultimate in modern styling, with solutions and functionality that address each spa’s practical needs
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
