GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Spa people
Egle Rukšėnaitė

We’ve long had a dream to create a destination spa hotel for younger clients


After three years in development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.

The concept for the hotel was developed by consultancy E77 and masterminded by E77 owner and founder, Egle Rukšėnaitė.

She says the opening was borne out of a desire to create a hotel that fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for younger clients,” she says. “In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The Lithuanian word Esé actually translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The destination has been conceptualised specifically for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

“This is no ordinary hotel, but a truly Instagram-worthy hotel,” says Rukšėnaitė. “It’s the very first hotel designed for millennials in the Baltic States and serves as a point of art – no boring plain walls here.”

Three spa treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed. Rukšėnaitė says that the latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story. “By having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood,” she says.

Rukšėnaitė is also consulting on the creation of a thermal spa resort and hotel for developer, Releven. The hotel will be built in historic pine forests in Lithuania’s coastal region of Klaipėda.

Due to launch between 2023-24, this project is being developed with architects Basalt, who were part of the team that worked on Iceland’s iconic Blue Lagoon resort.

The centrepiece of the 168-room resort in Giruliai will be a 3,000sq m spa complete with 25-30 treatment rooms and 1,700sq m of indoor and outdoor thermal pools. The pools will be filled with local geothermal mineral water extracted from 1km underground.

After a €40m (£34.4m, US$48.7m) investment, Rukšėnaitė says Releven’s vision is to create an oasis of natural wellbeing which immerses guests in lush green forest and invigorating sea air, offering a retreat from busy life.

Klaipėda is known as a healing destination thanks to both its mineral water and invigorating sea air which is enriched with a high iodine concentration – a trace mineral that is important for regulating thyroid activity.

The new resort’s philosophy will centre around whole-body wellbeing, sustainability and harnessing the healing power of the natural environment to rebalance guests.

“The opportunity to enjoy exceptional service, local history, nature in all seasons and a distinctive thermal wellness offering will together create a completely different and unique spa and wellbeing experience,” says Rukšėnaitė.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
The Instagram-worthy interiors appeal to millennial tastes Credit: Spa Hotel Esé
The 300sq m spa includes a Finnish sauna, Jacuzzi and pool Credit: photo: Spa Hotel Esé
A second spa will be set among pine forests on the Lithuanian coast Credit: Spa Hotel Esé
FEATURED SUPPLIERS

14th annual Forum HOTel&SPA to be hosted in June 2022 to inform and inspire the industry
Industry figure Vladi Kovanic has drawn on her diverse experience in the world of spa to create industry event Forum HOTel&SPA – an annual high-quality conference featuring international meetings for the spa and hospitality industry. [more...]

Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
Clean up your aesthetics rooms! Living Earth Crafts’ Parker Spa Trolley neatly houses a professional Silhouet-Tone steamer and a versatile Daylight Lamps full-spectrum mag lamp in the confines of its compact roll-top trolley. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

Since 1973, LEC has been manufacturing premium spa equipment for the world’s finest spas and resorts [more...]
Unbescheiden GmbH

Unbescheiden GmbH was founded in 1869 in Baden- Baden, Germany [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

BluGalaxy a Division of Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
Spa people
Egle Rukšėnaitė

We’ve long had a dream to create a destination spa hotel for younger clients


After three years in development, the doors have opened at the Spa Hotel Esé, a purpose-built spa property for millennials in Lithuania, owned by Rūta and Vytenis Zalaga.

The concept for the hotel was developed by consultancy E77 and masterminded by E77 owner and founder, Egle Rukšėnaitė.

She says the opening was borne out of a desire to create a hotel that fulfils the need for a spa destination targeting younger clients.

“At E77, we’ve long had a dream to create a destination spa hotel for younger clients,” she says. “In my opinion, this new space is somewhere where traditional luxury does not shine, but instead luxury is expressed through art, cosy spaces, natural design and a high-quality spa offering an unadulterated and sustainable experience full of innovation.”

Spa Hotel Esé is located in the spa town of Birštonas known for its clean air, therapeutic mud and mineral water springs. The Lithuanian word Esé actually translates to personal story or own reflections and helped inspire E77 to conceive the spa hotel as an opportunity for guests to create, compose and share.

The new destination is complete with a 300sq m spa including four treatment rooms, an aromatherapy sauna, Finnish sauna, Jacuzzi, steam bath sauna and swimming pool.

The destination has been conceptualised specifically for the modern tech-savvy millennial customer, with details including automated self-service check-in and check-out for the hotel, an electronic entrance to the spa and smart door locks to cater to a millennial mindset.

Guests may also check how busy the pool is through screens online, by the entrance to the spa, or inside elevators, and decide when to visit.

“This is no ordinary hotel, but a truly Instagram-worthy hotel,” says Rukšėnaitė. “It’s the very first hotel designed for millennials in the Baltic States and serves as a point of art – no boring plain walls here.”

Three spa treatment rooms include massage beds provided by Netherlands-based Bellezi while one unique room offers access to Meden-Inmed’s Aquai hydromassage membrane bed. Rukšėnaitė says that the latter room was realised after E77 acknowledged that some millennials may be more introverted, so the team decided to include a private spa treatment room for guests to spend time alone and experience touchless treatments without a therapist present.

Other spa treatments include a menu of organic treatments supplied by organic Irish marine skincare brand Voya.

When guests arrive at the hotel they choose between 40 minimalist guestrooms each designed to tell a different story. “By having five unique room options – Sea, Mountain, Labyrinth, Green Room, Ocean Blue and Camping Apartment – guests have enough variety to pick a room based on their mood,” she says.

Rukšėnaitė is also consulting on the creation of a thermal spa resort and hotel for developer, Releven. The hotel will be built in historic pine forests in Lithuania’s coastal region of Klaipėda.

Due to launch between 2023-24, this project is being developed with architects Basalt, who were part of the team that worked on Iceland’s iconic Blue Lagoon resort.

The centrepiece of the 168-room resort in Giruliai will be a 3,000sq m spa complete with 25-30 treatment rooms and 1,700sq m of indoor and outdoor thermal pools. The pools will be filled with local geothermal mineral water extracted from 1km underground.

After a €40m (£34.4m, US$48.7m) investment, Rukšėnaitė says Releven’s vision is to create an oasis of natural wellbeing which immerses guests in lush green forest and invigorating sea air, offering a retreat from busy life.

Klaipėda is known as a healing destination thanks to both its mineral water and invigorating sea air which is enriched with a high iodine concentration – a trace mineral that is important for regulating thyroid activity.

The new resort’s philosophy will centre around whole-body wellbeing, sustainability and harnessing the healing power of the natural environment to rebalance guests.

“The opportunity to enjoy exceptional service, local history, nature in all seasons and a distinctive thermal wellness offering will together create a completely different and unique spa and wellbeing experience,” says Rukšėnaitė.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
The Instagram-worthy interiors appeal to millennial tastes Credit: Spa Hotel Esé
The 300sq m spa includes a Finnish sauna, Jacuzzi and pool Credit: photo: Spa Hotel Esé
A second spa will be set among pine forests on the Lithuanian coast Credit: Spa Hotel Esé
LATEST NEWS
Well tech firm Timeshifter launches circadian app for the shift worker market
Wellness tech firm Timeshifter has launched a new circadian app for shift workers, allowing them to form and maintain healthier lifestyles.
Susan Friedland honoured with Leading Woman in Wellness award at 2021 Global Wellness Summit
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award.
Tammy Pahel, Kathryn Moore and Anni Hood to headline World Halotherapy Symposium
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries.
Six Senses to debut in Japan with Japanese Zen-inspired spa and bathing rituals
Global hotel and spa operator Six Senses will open its first Japanese property in Kyoto in 2024.
Raffles launches opulent five-star resort and Cinq Mondes spa on Dubai coastline
Raffles Hotels and Resorts has opened a new resort in Dubai with a comprehensive 23- treatment-room spa to reflect the city’s lavish character.
GWI partners with BBC for its new film series demystifying wellness
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create a digital film series exploring the true meaning of wellness.
Global wellness economy will be worth US$7trn by 2025
The global wellness economy will grow by 9.9 per cent annually and reach nearly US$7trn by 2025, according to new research by the Global Wellness Institute (GWI).
Bamford Wellness Spa scoops Good Spa Guide’s Best New UK Spa award
The recently-transformed Bamford Wellness Spa in Gloucestershire has been recognised as the UK’s Best New Spa at the sixth annual Good Spa Guide Awards ceremony.
Playfulness to inspire Serenbe’s new wellness community launching in 2023
Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.
Naural ‘cannabis’ levels boosted by exercise
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the human body – which in turn helps reduce inflammation and could potentially treat conditions such as arthritis, cancer and heart disease.
Depression – exercise and mindfulness ahead of medication in new treatment guidelines for mild cases
People suffering from mild depression in England should be offered exercise, mindfulness, therapy or meditation before medication, such as antidepressants.
€100m investment in wellbeing hubs planned for City of Madrid
The City of Madrid could become one of the healthiest in the world if plans by the council come to fruition.
+ More news   
 
FEATURED SUPPLIERS

14th annual Forum HOTel&SPA to be hosted in June 2022 to inform and inspire the industry
Industry figure Vladi Kovanic has drawn on her diverse experience in the world of spa to create industry event Forum HOTel&SPA – an annual high-quality conference featuring international meetings for the spa and hospitality industry. [more...]

Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
Clean up your aesthetics rooms! Living Earth Crafts’ Parker Spa Trolley neatly houses a professional Silhouet-Tone steamer and a versatile Daylight Lamps full-spectrum mag lamp in the confines of its compact roll-top trolley. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

Since 1973, LEC has been manufacturing premium spa equipment for the world’s finest spas and resorts [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

BluGalaxy a Division of Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
10-14 Mar 2022

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS