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Spa people
Katrin Jakobsdottir

"A wellbeing budget is in the works, with a number of priorities already having been identified"

By Megan Whitby | Published in Spa Business 2020 issue 2


At a time when wellness is truly at the forefront of people’s minds, Icelandic Prime Minister Katrín Jakobsdóttir, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank in early February, just before coronavirus took hold globally, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”. She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEAll), a recently formed body working to change the economic system so it focuses on wellness. It defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEAll and Jakobsdóttir recently teamed up with Prime Minister of New Zealand Jacinda Ardern and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

With matters of wellbeing and happiness being recognised as essential to the health of democracy and political stability, this can only be positive news for the spa industry which has been built around this ethos.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

When asked whether the creation of a ‘wellbeing budget’ was achievable for both developed and developing countries, Jakobsdóttir responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland. “This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development.”

The indicators are linked to the UN Sustainable Development Goals – an initiative which spas are also looking to align with (see SB20/1 p44) – and are used to inform government policy formulation.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Iceland already has a number of health-focused spas, such as Deplar Farm
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Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
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Spa Life UK celebrates freedom cautiously
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25-26 Jul 2021

The Les Nouvelles Esthetiques Spa Conference 2021

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02-03 Aug 2021

Spa Life International (UK)

The Woodlands Conference Centre, Wyboston, United Kingdom
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News   Products   Magazine
Spa people
Katrin Jakobsdottir

"A wellbeing budget is in the works, with a number of priorities already having been identified"

By Megan Whitby | Published in Spa Business 2020 issue 2


At a time when wellness is truly at the forefront of people’s minds, Icelandic Prime Minister Katrín Jakobsdóttir, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank in early February, just before coronavirus took hold globally, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”. She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEAll), a recently formed body working to change the economic system so it focuses on wellness. It defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEAll and Jakobsdóttir recently teamed up with Prime Minister of New Zealand Jacinda Ardern and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

With matters of wellbeing and happiness being recognised as essential to the health of democracy and political stability, this can only be positive news for the spa industry which has been built around this ethos.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

When asked whether the creation of a ‘wellbeing budget’ was achievable for both developed and developing countries, Jakobsdóttir responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland. “This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development.”

The indicators are linked to the UN Sustainable Development Goals – an initiative which spas are also looking to align with (see SB20/1 p44) – and are used to inform government policy formulation.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Iceland already has a number of health-focused spas, such as Deplar Farm
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FEATURED SUPPLIERS

Introducing Living Earth Crafts’ dynamic all-in-one esthetics workstation
Clean up your aesthetics rooms! Living Earth Crafts’ Parker Spa Trolley neatly houses a professional Silhouet-Tone steamer and a versatile Daylight Lamps full-spectrum mag lamp in the confines of its compact roll-top trolley. [more...]

Spa Life UK celebrates freedom cautiously
The Spa Life UK Convention will take place on 2-3 August at the Wyboston Lakes Resort, UK, making it one of the first live events of the year for the spa industry. [more...]
+ More featured suppliers  
COMPANY PROFILES
Booker by MINDBODY

Our cloud-based platform gives owners and managers back-office access from anywhere. The system enab [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

25-26 Jul 2021

The Les Nouvelles Esthetiques Spa Conference 2021

The Houghton Hotel, Johannesburg, South Africa
02-03 Aug 2021

Spa Life International (UK)

The Woodlands Conference Centre, Wyboston, United Kingdom
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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