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Spa people
Katrin Jakobsdottir

"A wellbeing budget is in the works, with a number of priorities already having been identified"

By Megan Whitby | Published in Spa Business 2020 issue 2


At a time when wellness is truly at the forefront of people’s minds, Icelandic Prime Minister Katrín Jakobsdóttir, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank in early February, just before coronavirus took hold globally, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”. She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEAll), a recently formed body working to change the economic system so it focuses on wellness. It defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEAll and Jakobsdóttir recently teamed up with Prime Minister of New Zealand Jacinda Ardern and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

With matters of wellbeing and happiness being recognised as essential to the health of democracy and political stability, this can only be positive news for the spa industry which has been built around this ethos.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

When asked whether the creation of a ‘wellbeing budget’ was achievable for both developed and developing countries, Jakobsdóttir responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland. “This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development.”

The indicators are linked to the UN Sustainable Development Goals – an initiative which spas are also looking to align with (see SB20/1 p44) – and are used to inform government policy formulation.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Iceland already has a number of health-focused spas, such as Deplar Farm
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News   Products   Magazine
Spa people
Katrin Jakobsdottir

"A wellbeing budget is in the works, with a number of priorities already having been identified"

By Megan Whitby | Published in Spa Business 2020 issue 2


At a time when wellness is truly at the forefront of people’s minds, Icelandic Prime Minister Katrín Jakobsdóttir, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank in early February, just before coronavirus took hold globally, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”. She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEAll), a recently formed body working to change the economic system so it focuses on wellness. It defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEAll and Jakobsdóttir recently teamed up with Prime Minister of New Zealand Jacinda Ardern and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

With matters of wellbeing and happiness being recognised as essential to the health of democracy and political stability, this can only be positive news for the spa industry which has been built around this ethos.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

When asked whether the creation of a ‘wellbeing budget’ was achievable for both developed and developing countries, Jakobsdóttir responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland. “This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development.”

The indicators are linked to the UN Sustainable Development Goals – an initiative which spas are also looking to align with (see SB20/1 p44) – and are used to inform government policy formulation.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
Iceland already has a number of health-focused spas, such as Deplar Farm
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Cooling me softly: SnowRoom offers ultimate feel-good factor
Nothing electrifies the senses and sparks emotions like encountering fresh snow. [more...]

Water Soul: ocean-concious sustainable sun care
Comfort Zone, the Italian skin care brand of the Davines group, a certified B Corporation, has introduced three new products to Water Soul, its ocean-conscious sustainable sun care line. [more...]
COMPANY PROFILES
BuDhaGirl

Jessica Jesse launched BuDhaGirl in 2013 and has been CEO, founder & creative director. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti Smart Marketing
Zenoti’s Smart Marketing uses A.I. to maintain regular and effective communications with your customers. The result is increased customer retention, fuller schedules and more revenue. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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