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A much-needed guide by ISPA gives essential advice on business planning, standard operating
procedures, marketing and communications to support spas through the coronavirus crisis
In response to the recent announcements of several US states reopening sectors of their economies, the International Spa Association (ISPA) has compiled a Spa Reopening Toolkit with insights and expertise from global spa leaders, governing bodies, medical professionals and resource partners. ISPA wants to ensure that our industry reopens in a thoughtful manner with consideration of all established and evolving standard operating procedures. Spas have always followed healthy guidelines and have been a safe environment for employees and consumers. Now with COVID-19 being a source of global unrest, the spa industry is ideally equipped to bring healing and much needed stress relief to those whose health and mental wellbeing have suffered from this pandemic.
“We’re proud that nearly 100 volunteer spa leaders and organisations have graciously shared their time and expertise to develop these new resources and they’re to be commended,” says ISPA chair, Garrett Mersberger. “Volunteers are the heart of ISPA and we’re grateful for their commitment to our amazing industry.”
ISPA’s newly-released Consumer Snapshot study, conducted with PricewaterhouseCoopers to monitor consumer insights during this time, shows that once businesses reopen, 28 per cent of spa-goers noted they aren’t nervous at all to visit a spa, while 47 per cent are a little nervous and only 25 per cent are very nervous. We’re here to help spa professionals remove all apprehensions and get back to operating in a manner that leaves guests and employees worry-free.
The spa industry remains committed to closely following the reopening guidelines established by various governing bodies across the globe and to working cohesively to reintroduce spa back to the consumer in the safest manner possible. As this is a commitment shared by all in our industry, the resources shared from ISPA have been received with overwhelming gratitude and positivity. ISPA’s toolkit was downloaded 46,000 times in the first week and has even been used by professionals in completely different industries, which proves even further how valuable and in-demand these resources are across the globe. The ISPA toolkit includes a Spa Reopening Checklist complete with communications templates and preparation guidelines, a comprehensive Sanitation & Hygiene Guidelines document and practical signage templates to display in your place of business.
ISPA will continue to monitor industry and legislative developments surrounding the COVID-19 impact and develop additional resources as updates are rolled out in the coming weeks and months. The spa community is resilient and filled with passionate professionals which will help us remain #ISPAStrong through it all.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 2
Editor’s letter: Our greatest challenge
Spa and wellness businesses will reopen while COVID-19 is still circulating in the community, meaning we have to find models which work in this new reality, says Katie Barnes. So how will this change the industry?
On the menu: Pivot to digital
Which forward-thinking spas are taking their offerings online during the coronavirus pandemic?
Interview: Mary Celeste Beall
The celebrated Blackberry Farm has opened a sister property in the mountains of Tennessee. The owner tells Spa Business why wellness through nature underpins the new destination
Everyone’s talking about: COVID-19
Spa operators, wellness companies and organisations from around the world talk to Spa Business about the impact of coronavirus and what to expect down the line
Promotion: Simone Gibertoni: Clinique La Prairie
World-renowned medical spa, Clinique La Prairie, is creating a global network of
locations to support clients with their wellbeing, every day of the year, says its CEO
Research: First responders
ISPA’s COVID-19 survey offers insights into how the industry has responded to the global pandemic. Spa Business magazine examines the findings
Hotel spa: Country life: The Newt
Karen Roos, owner of the world-renowned hotel The Newt, on design, gardens and a spa housed in an old cow barn
Insights: Calls to action
Industry leaders around the world come together in a crisis to share ideas and innovations in a series of GWS Collaboration calls. Spa Business magazine reports on the highlights
Insights: Webinar wisdom
Spa Business shares its industry-relevant takeaways from the masses of webinars that are being streamed worldwide
Research: Measure for measure
Intelligent Spas reveals its latest global spa benchmarks and explores what they mean in today’s ever-changing climate
Focus on: Extreme wellness
Spa Business tries out two boundary-pushing, cold immersion retreats led by ‘The Iceman’ Wim Hof and Dr Marc Cohen
Promotion: Barr and Wray: Creating
a seamless journey
With 60 years of experience, Barr and Wray has long been known for excellence in technical design for wellness. Design director Graeme Banks explains the company also offers interior design services
Interview: Juliu Horvath
The founder of Gyrotonic and Gyrokinesis tells Spa Business why he’ll never stop adapting his famous movement modality
Promotion: ISPA publishes Reopening Toolkit
A much-needed guide by ISPA gives essential advice on business planning, standard operating procedures, marketing and communications to support spas through the coronavirus crisis
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
A much-needed guide by ISPA gives essential advice on business planning, standard operating
procedures, marketing and communications to support spas through the coronavirus crisis
In response to the recent announcements of several US states reopening sectors of their economies, the International Spa Association (ISPA) has compiled a Spa Reopening Toolkit with insights and expertise from global spa leaders, governing bodies, medical professionals and resource partners. ISPA wants to ensure that our industry reopens in a thoughtful manner with consideration of all established and evolving standard operating procedures. Spas have always followed healthy guidelines and have been a safe environment for employees and consumers. Now with COVID-19 being a source of global unrest, the spa industry is ideally equipped to bring healing and much needed stress relief to those whose health and mental wellbeing have suffered from this pandemic.
“We’re proud that nearly 100 volunteer spa leaders and organisations have graciously shared their time and expertise to develop these new resources and they’re to be commended,” says ISPA chair, Garrett Mersberger. “Volunteers are the heart of ISPA and we’re grateful for their commitment to our amazing industry.”
ISPA’s newly-released Consumer Snapshot study, conducted with PricewaterhouseCoopers to monitor consumer insights during this time, shows that once businesses reopen, 28 per cent of spa-goers noted they aren’t nervous at all to visit a spa, while 47 per cent are a little nervous and only 25 per cent are very nervous. We’re here to help spa professionals remove all apprehensions and get back to operating in a manner that leaves guests and employees worry-free.
The spa industry remains committed to closely following the reopening guidelines established by various governing bodies across the globe and to working cohesively to reintroduce spa back to the consumer in the safest manner possible. As this is a commitment shared by all in our industry, the resources shared from ISPA have been received with overwhelming gratitude and positivity. ISPA’s toolkit was downloaded 46,000 times in the first week and has even been used by professionals in completely different industries, which proves even further how valuable and in-demand these resources are across the globe. The ISPA toolkit includes a Spa Reopening Checklist complete with communications templates and preparation guidelines, a comprehensive Sanitation & Hygiene Guidelines document and practical signage templates to display in your place of business.
ISPA will continue to monitor industry and legislative developments surrounding the COVID-19 impact and develop additional resources as updates are rolled out in the coming weeks and months. The spa community is resilient and filled with passionate professionals which will help us remain #ISPAStrong through it all.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 2
Editor’s letter: Our greatest challenge
Spa and wellness businesses will reopen while COVID-19 is still circulating in the community, meaning we have to find models which work in this new reality, says Katie Barnes. So how will this change the industry?
On the menu: Pivot to digital
Which forward-thinking spas are taking their offerings online during the coronavirus pandemic?
Interview: Mary Celeste Beall
The celebrated Blackberry Farm has opened a sister property in the mountains of Tennessee. The owner tells Spa Business why wellness through nature underpins the new destination
Everyone’s talking about: COVID-19
Spa operators, wellness companies and organisations from around the world talk to Spa Business about the impact of coronavirus and what to expect down the line
Promotion: Simone Gibertoni: Clinique La Prairie
World-renowned medical spa, Clinique La Prairie, is creating a global network of
locations to support clients with their wellbeing, every day of the year, says its CEO
Research: First responders
ISPA’s COVID-19 survey offers insights into how the industry has responded to the global pandemic. Spa Business magazine examines the findings
Hotel spa: Country life: The Newt
Karen Roos, owner of the world-renowned hotel The Newt, on design, gardens and a spa housed in an old cow barn
Insights: Calls to action
Industry leaders around the world come together in a crisis to share ideas and innovations in a series of GWS Collaboration calls. Spa Business magazine reports on the highlights
Insights: Webinar wisdom
Spa Business shares its industry-relevant takeaways from the masses of webinars that are being streamed worldwide
Research: Measure for measure
Intelligent Spas reveals its latest global spa benchmarks and explores what they mean in today’s ever-changing climate
Focus on: Extreme wellness
Spa Business tries out two boundary-pushing, cold immersion retreats led by ‘The Iceman’ Wim Hof and Dr Marc Cohen
Promotion: Barr and Wray: Creating
a seamless journey
With 60 years of experience, Barr and Wray has long been known for excellence in technical design for wellness. Design director Graeme Banks explains the company also offers interior design services
Interview: Juliu Horvath
The founder of Gyrotonic and Gyrokinesis tells Spa Business why he’ll never stop adapting his famous movement modality
Promotion: ISPA publishes Reopening Toolkit
A much-needed guide by ISPA gives essential advice on business planning, standard operating procedures, marketing and communications to support spas through the coronavirus crisis
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
