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NEWS
Jason Worthy stands down as CEO of Anytime Fitness UK
POSTED 06 Sep 2023 . BY Liz Terry
Jason Worthy has departed from his role as CEO of Anytime Fitness UK Credit: Life Fitness
Jason Worthy has left Anytime Fitness UK, where he was CEO
The move is due to 'personal reasons beyond his control'
The board will support the executive team while a new CEO is hired
Worthy is a longstanding veteran of the fitness industry, having worked for LA Fitness, Fitness First, Technogym and Life Fitness, among others
Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal circumstances beyond his control'.

Chair of Anytime Fitness UK, Andy Thompson, said: "The Anytime UK board and indeed the whole support office have enjoyed the past seven months of Jason’s strong leadership.

“He is a rare leader, capable of understanding a business model quickly, forming a strategic vision for the future, mentoring and supporting staff, while also keeping a keen eye on the day-to-day operations.

"While both parties wish it could be a different scenario," said Thompson, "there's a lot of gratitude for the opportunity provided to Jason and the contribution he's made. He's succeeded in establishing a platform on which future success will be built, with significant changes to our people, our policies and our growth strategy."

The board of Anytime Fitness has appointed advisors to assist in the search for a new CEO to lead the business through its next phase of growth, with this recruitment process already underway.

The board will also be supporting executive team leaders to manage the business through the interim period.

The change comes as Anytime Fitness – which is part of Self Esteem Brands (SEB) – is poised for major growth.

Talking to HCM this month, SEB co-founder, Dave Mortensen, said the company has set a target to grow from 5,500 to 10,000 locations in the next five years across its wellness brands, which include Anytime Fitness, SUMHIIT Fitness, Basecamp Fitness, The Bar Method, Waxing The City, Stronger U Nutrition and Healthy Contributions.

Worthy has a history of senior positions in the industry.

Earlier in his career, he helped build and scale an internet-based fitness startup and secured investment for its growth.

He worked for LA Fitness and was then head of sales at Technogym, moving to Fitness First in 2011 to become head of operations for the launch of Fitness First's budget concept, Klick Fitness. He was responsible for rolling out the first phase of the new brand which started in Q3 of 2011.

In April 2012 he joined Life Fitness as GM for EMEA, being promoted to MD of the UK business in May 2013.

Life Fitness again promoted Worthy to the role of MD for direct business EMEA in January 2016 and by May he had been made MD of Cybex International, supporting the integration of Cybex with the Brunswick Corporation’s family of brands, following its US$195m (€179m, £138m) acquisition at the start of that year.

His ascent through Brunswick continued with a new role in 2018, when he was made president of Life Fitness ahead of the spin-off of its fitness division.

Worthy moved within Brunswick in July 2019, doing a stint as VP International of its Boating Services division, before taking on on the role of CEO at Dallaglio RugbyWorks in March 2020.

The role as CEO of Anytime Fitness UK followed in January 2023.

Worthy's focus going forward will be as a high performance coach and non-executive director.
RELATED STORIES
  Jason Worthy is new CEO at Anytime Fitness UK


Jason Worthy has been announced as the new CEO of Anytime Fitness UK.
  Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
  KPS completes Life Fitness acquisition


The acquisition of commercial fitness equipment manufacturer Life Fitness by KPS Capital Partners has completed, following the initial announcement of its sale in May this year.
  Brunswick names Jason Worthy as president of fitness division ahead of spin-off


US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.
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Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
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NEWS
Jason Worthy stands down as CEO of Anytime Fitness UK
POSTED 06 Sep 2023 . BY Liz Terry
Jason Worthy has departed from his role as CEO of Anytime Fitness UK Credit: Life Fitness
Jason Worthy has left Anytime Fitness UK, where he was CEO
The move is due to 'personal reasons beyond his control'
The board will support the executive team while a new CEO is hired
Worthy is a longstanding veteran of the fitness industry, having worked for LA Fitness, Fitness First, Technogym and Life Fitness, among others
Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal circumstances beyond his control'.

Chair of Anytime Fitness UK, Andy Thompson, said: "The Anytime UK board and indeed the whole support office have enjoyed the past seven months of Jason’s strong leadership.

“He is a rare leader, capable of understanding a business model quickly, forming a strategic vision for the future, mentoring and supporting staff, while also keeping a keen eye on the day-to-day operations.

"While both parties wish it could be a different scenario," said Thompson, "there's a lot of gratitude for the opportunity provided to Jason and the contribution he's made. He's succeeded in establishing a platform on which future success will be built, with significant changes to our people, our policies and our growth strategy."

The board of Anytime Fitness has appointed advisors to assist in the search for a new CEO to lead the business through its next phase of growth, with this recruitment process already underway.

The board will also be supporting executive team leaders to manage the business through the interim period.

The change comes as Anytime Fitness – which is part of Self Esteem Brands (SEB) – is poised for major growth.

Talking to HCM this month, SEB co-founder, Dave Mortensen, said the company has set a target to grow from 5,500 to 10,000 locations in the next five years across its wellness brands, which include Anytime Fitness, SUMHIIT Fitness, Basecamp Fitness, The Bar Method, Waxing The City, Stronger U Nutrition and Healthy Contributions.

Worthy has a history of senior positions in the industry.

Earlier in his career, he helped build and scale an internet-based fitness startup and secured investment for its growth.

He worked for LA Fitness and was then head of sales at Technogym, moving to Fitness First in 2011 to become head of operations for the launch of Fitness First's budget concept, Klick Fitness. He was responsible for rolling out the first phase of the new brand which started in Q3 of 2011.

In April 2012 he joined Life Fitness as GM for EMEA, being promoted to MD of the UK business in May 2013.

Life Fitness again promoted Worthy to the role of MD for direct business EMEA in January 2016 and by May he had been made MD of Cybex International, supporting the integration of Cybex with the Brunswick Corporation’s family of brands, following its US$195m (€179m, £138m) acquisition at the start of that year.

His ascent through Brunswick continued with a new role in 2018, when he was made president of Life Fitness ahead of the spin-off of its fitness division.

Worthy moved within Brunswick in July 2019, doing a stint as VP International of its Boating Services division, before taking on on the role of CEO at Dallaglio RugbyWorks in March 2020.

The role as CEO of Anytime Fitness UK followed in January 2023.

Worthy's focus going forward will be as a high performance coach and non-executive director.
RELATED STORIES
Jason Worthy is new CEO at Anytime Fitness UK


Jason Worthy has been announced as the new CEO of Anytime Fitness UK.
Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
KPS completes Life Fitness acquisition


The acquisition of commercial fitness equipment manufacturer Life Fitness by KPS Capital Partners has completed, following the initial announcement of its sale in May this year.
Brunswick names Jason Worthy as president of fitness division ahead of spin-off


US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wildsmith Collection Limited

Launched in 2018, Wildsmith takes its name from 19th-century botanist William Wildsmith, whose exp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS