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Matrix Fitness

With the aim of providing a revolutionary workout experience, Matrix Fitness has supplied a full range of products for a newly-refurbished gym at a premier Oxfordshire venue


Client: Bicester Hotel, Golf and Spa
Supplier: Matrix Fitness

Nestling in 134 acres of stunning Oxfordshire countryside, Bicester Hotel, Golf and Spa is the perfect venue for leisure, business, and golf. The hotel’s superior facilities include an exclusive health and fitness club overlooking the golf course, which has recently undergone a £300k transformation.

The spacious gym, open to overnight guests and members, now boasts a full range of high-end Matrix Fitness cardiovascular products including Ascent trainers, treadmills, ellipticals and cycles; all featuring Virtual Active for a revolutionary workout experience. Matrix has also installed the engaging MyRide system, enabling gym users to experience the closest thing to outdoor cycling without having to negotiate traffic or weather! The refurbishment extends to the site’s strength offering too; with the introduction of customised products from the supplier’s Ultra range.

Health club manager Peter Kerswell-Jensen said of the decision to invest in Matrix Fitness equipment:

“The reason we chose Matrix as our equipment manufacturer was largely due to the impressive design and the vast services the equipment has to offer. Our membership has been blown away by the Virtual Active software and further exercise capabilities of the machines. The asset management software enables us as a team to ensure our membership has the best maintained equipment possible, and makes the process of repair so much easier with the online reporting system.

“We have been really pleased with the outcome of the machines and the feedback from members only confirms how great this equipment is. They are much more interactive, enticing, and simple to use and have already started to have a positive impact. With regard to our membership it has for a long time sat at a steady balance, however since the install we have seen an increase in membership by three per cent over the last two months, and people are continuing to join.”

Andy Loughray, head of national sales at Matrix Fitness, added:

“We are delighted to add Bicester Hotel, Golf and Spa to our premier installation portfolio. The venue is the perfect showcase for our high-end equipment, with the luxurious surroundings providing the ideal complement for our premium products.”

The hotel’s enviable range of facilities includes a magnificent golf course, dedicated yoga, dance, and indoor cycling studios, a luxury pool complex and spa, and four new floodlit tennis courts. After an intensive workout, guests can also benefit from a wealth of beauty and therapeutic treatments in the Forest of Wellbeing suite, and enjoy an exquisite dining experience in Grays Restaurant, or a light bite in the elegant contemporary bar and lounge area.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2014 issue 4
The luxurious surroundings provide an ideal complement for the Matrix equipment at the Bicester Hotel, Golf and Spa’s gym
The luxurious surroundings provide an ideal complement for the Matrix equipment at the Bicester Hotel, Golf and Spa’s gym
www.matrixfitness.co.uk
www.matrixfitness.co.uk
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Advertisement promotion
Matrix Fitness

With the aim of providing a revolutionary workout experience, Matrix Fitness has supplied a full range of products for a newly-refurbished gym at a premier Oxfordshire venue


Client: Bicester Hotel, Golf and Spa
Supplier: Matrix Fitness

Nestling in 134 acres of stunning Oxfordshire countryside, Bicester Hotel, Golf and Spa is the perfect venue for leisure, business, and golf. The hotel’s superior facilities include an exclusive health and fitness club overlooking the golf course, which has recently undergone a £300k transformation.

The spacious gym, open to overnight guests and members, now boasts a full range of high-end Matrix Fitness cardiovascular products including Ascent trainers, treadmills, ellipticals and cycles; all featuring Virtual Active for a revolutionary workout experience. Matrix has also installed the engaging MyRide system, enabling gym users to experience the closest thing to outdoor cycling without having to negotiate traffic or weather! The refurbishment extends to the site’s strength offering too; with the introduction of customised products from the supplier’s Ultra range.

Health club manager Peter Kerswell-Jensen said of the decision to invest in Matrix Fitness equipment:

“The reason we chose Matrix as our equipment manufacturer was largely due to the impressive design and the vast services the equipment has to offer. Our membership has been blown away by the Virtual Active software and further exercise capabilities of the machines. The asset management software enables us as a team to ensure our membership has the best maintained equipment possible, and makes the process of repair so much easier with the online reporting system.

“We have been really pleased with the outcome of the machines and the feedback from members only confirms how great this equipment is. They are much more interactive, enticing, and simple to use and have already started to have a positive impact. With regard to our membership it has for a long time sat at a steady balance, however since the install we have seen an increase in membership by three per cent over the last two months, and people are continuing to join.”

Andy Loughray, head of national sales at Matrix Fitness, added:

“We are delighted to add Bicester Hotel, Golf and Spa to our premier installation portfolio. The venue is the perfect showcase for our high-end equipment, with the luxurious surroundings providing the ideal complement for our premium products.”

The hotel’s enviable range of facilities includes a magnificent golf course, dedicated yoga, dance, and indoor cycling studios, a luxury pool complex and spa, and four new floodlit tennis courts. After an intensive workout, guests can also benefit from a wealth of beauty and therapeutic treatments in the Forest of Wellbeing suite, and enjoy an exquisite dining experience in Grays Restaurant, or a light bite in the elegant contemporary bar and lounge area.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2014 issue 4
The luxurious surroundings provide an ideal complement for the Matrix equipment at the Bicester Hotel, Golf and Spa’s gym
The luxurious surroundings provide an ideal complement for the Matrix equipment at the Bicester Hotel, Golf and Spa’s gym
www.matrixfitness.co.uk
www.matrixfitness.co.uk
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FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
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COMPANY PROFILES
Prism Light Pod

Prism Light Pod launched its first whole-body red light bed in 2016. We expanded with the Prism Li [more...]
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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