Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
VOYA is available at luxury spas worldwide, offering organic skincare with proven results
While the global pandemic left many businesses reeling in uncertainty, it also led to collaboration and a strong sense of community throughout the global spa industry.
For Irish marine skincare brand, VOYA, this meant supporting the businesses very core – its spa partners, whose facilities were closed due to lockdown.
“At its heart, VOYA is a spa brand because it’s where our roots lie and where our future is headed,” said Anhold.
“While we also embrace the opportunities that retail offers both on and offline, we believe it isn’t an either-or situation because our brand wouldn’t have the global success it does without the support of our amazing spa partners.”
VOYA’s first response was to open up online sales to its spa accounts with a combination of discounts for customers – a percentage of which would be redeemable against their own stock purchases in the future.
The team also pivoted to offer clients virtual training and a content library continuously being updated with new social media assets, meditation clips and blog material to help them grow a strong digital presence and maintain customer engagement.
“Our spa partners have always shown us incredible support and loyalty, and in every great business partnership, that’s a two-way street,” said Anhold, “during the pandemic, it’s important to us to show support in any way we can to ensure we all weather this storm together and come out stronger on the other side.”
In her opinion, the industry must keep moving forward together, no matter what the pandemic crisis throws at it.
Anhold believes the key for spas to thrive and survive will be a willingness to embrace change and new ideas and solutions.
“Ultimately, this is a very resilient industry which has survived many global crises. At VOYA we’ve had to become adept at fast-tracking decisions, adopting new technologies and adjusting our strategies, because every day is bringing a new challenge!
“Things may not return to how they were before, but there are always other dynamic ways to create revenue. My advice for spa businesses is to remain as agile and open to new ideas as possible.”
"At its heart, VOYA is a spa brand because it’s where our roots lie and where our future is headed
" – Jessica Anhold
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 4
Editor's letter: Nurturing mental health
It’s time for spas re-evaluate their mental wellness approach to help governments and society to tackle the escalating mental health crisis says Katie Barnes
Spa people: Dr Narinthorn Surasinthon
RAKxa Jai, a cutting-edge medi-wellness spa, has opened in partnership with Bumrungrad International Hospital and Minor Hotels in Bangkok. Spa Business talks to its COO
Spa people: Isabelle Duchesneau
The executive director of Québec's Le Monastère Augustines explains why its priority of serving caretakers is more relevant today than ever
Spa people: Michael Banissy
The world's largest study on touch uncovers the role it plays in our health and wellbeing. Spa Business talks to the lead researcher
Interview: Krip Rojanastien
Chiva-Som’s CEO talks to Spa Business magazine about guiding the destination spa through COVID-19 and its first contract management project in Qatar
Ask an expert: Corridors of power
What will it take to make politicians realise the value of spas? Spa Business magazine asks those in government and others who’ve made inroads
Promotion: Artofcryo: Cold Calling
Artofcryo.com aims to offer the best whole-body cryotherapy chambers as well as a complete, reliable and effective solution for operators and results for guests
Promotion: ISPA: Lead, inform, inspire
Lead, Inform, Inspire. It’s been quite a year for ISPA, with its firm commitment to supporting members through the pandemic, as president, Lynne McNees explains
Interview: Mark Hennebry
Ensana’s chair tells Spa Business magazine about its landmark development, Buxton Crescent, one of the only genuine spa hotels in the UK
Promotion: Lemi: Creating the dream team
This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. General manager Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment
Interview: Luisa Anderson
A Longevity Garden and inner healing room are just two of the extra special features at the new Healing Village Spa at Four Seasons Jimbaran Bay, Bali, says its regional spa director
Promotion: Biologique Recherche
Skincare specialist, Biologique Recherche, is using its knowledge of chronobiology to create new approaches to skincare which yield powerful results
Event review: Global Wellness Summit 2020
This year’s Global Wellness Summit saw two US surgeon generals, leading spa stakeholders and wellness professionals look towards the role they have to play following the global pandemic. Spa Business magazine gives its highlights
Research: Matter of minds
A new study is the first to define and put a value on the global mental wellness industry – estimating it to be worth US$121bn. But what does this mean for spas?
Sponsored briefing: Starpool: Cargo-tecture
During lockdown, Riccardo Turri, CEO of Starpool, was inspired to create a whole new category of product, based on recycled containers. The result is the new i.con spa brand, which fuses luxury, wellness, recycling and design
Software: All booked up
Spa software suppliers take a look at 'big data' to reveal the booking trends they’ve seen since spas have reopened
Promotion: Voya: supporting spa partners
Jessica Anhold, Voya’s head of global sales and marketing, talks community in a time of crisis and how the company is supporting its spa partners
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers
COMPANY PROFILES
RKF Luxury Linen
RKF Luxury Linen, established in the East of France for several decades, owns an artisanal know-how [more...]
Wellhub
Wellhub (formerly Gympass) is the
world’s leading corporate wellness
platform, trusted by 70,000+ [more...]
VOYA is available at luxury spas worldwide, offering organic skincare with proven results
While the global pandemic left many businesses reeling in uncertainty, it also led to collaboration and a strong sense of community throughout the global spa industry.
For Irish marine skincare brand, VOYA, this meant supporting the businesses very core – its spa partners, whose facilities were closed due to lockdown.
“At its heart, VOYA is a spa brand because it’s where our roots lie and where our future is headed,” said Anhold.
“While we also embrace the opportunities that retail offers both on and offline, we believe it isn’t an either-or situation because our brand wouldn’t have the global success it does without the support of our amazing spa partners.”
VOYA’s first response was to open up online sales to its spa accounts with a combination of discounts for customers – a percentage of which would be redeemable against their own stock purchases in the future.
The team also pivoted to offer clients virtual training and a content library continuously being updated with new social media assets, meditation clips and blog material to help them grow a strong digital presence and maintain customer engagement.
“Our spa partners have always shown us incredible support and loyalty, and in every great business partnership, that’s a two-way street,” said Anhold, “during the pandemic, it’s important to us to show support in any way we can to ensure we all weather this storm together and come out stronger on the other side.”
In her opinion, the industry must keep moving forward together, no matter what the pandemic crisis throws at it.
Anhold believes the key for spas to thrive and survive will be a willingness to embrace change and new ideas and solutions.
“Ultimately, this is a very resilient industry which has survived many global crises. At VOYA we’ve had to become adept at fast-tracking decisions, adopting new technologies and adjusting our strategies, because every day is bringing a new challenge!
“Things may not return to how they were before, but there are always other dynamic ways to create revenue. My advice for spa businesses is to remain as agile and open to new ideas as possible.”
"At its heart, VOYA is a spa brand because it’s where our roots lie and where our future is headed
" – Jessica Anhold
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 4
Editor's letter: Nurturing mental health
It’s time for spas re-evaluate their mental wellness approach to help governments and society to tackle the escalating mental health crisis says Katie Barnes
Spa people: Dr Narinthorn Surasinthon
RAKxa Jai, a cutting-edge medi-wellness spa, has opened in partnership with Bumrungrad International Hospital and Minor Hotels in Bangkok. Spa Business talks to its COO
Spa people: Isabelle Duchesneau
The executive director of Québec's Le Monastère Augustines explains why its priority of serving caretakers is more relevant today than ever
Spa people: Michael Banissy
The world's largest study on touch uncovers the role it plays in our health and wellbeing. Spa Business talks to the lead researcher
Interview: Krip Rojanastien
Chiva-Som’s CEO talks to Spa Business magazine about guiding the destination spa through COVID-19 and its first contract management project in Qatar
Ask an expert: Corridors of power
What will it take to make politicians realise the value of spas? Spa Business magazine asks those in government and others who’ve made inroads
Promotion: Artofcryo: Cold Calling
Artofcryo.com aims to offer the best whole-body cryotherapy chambers as well as a complete, reliable and effective solution for operators and results for guests
Promotion: ISPA: Lead, inform, inspire
Lead, Inform, Inspire. It’s been quite a year for ISPA, with its firm commitment to supporting members through the pandemic, as president, Lynne McNees explains
Interview: Mark Hennebry
Ensana’s chair tells Spa Business magazine about its landmark development, Buxton Crescent, one of the only genuine spa hotels in the UK
Promotion: Lemi: Creating the dream team
This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. General manager Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment
Interview: Luisa Anderson
A Longevity Garden and inner healing room are just two of the extra special features at the new Healing Village Spa at Four Seasons Jimbaran Bay, Bali, says its regional spa director
Promotion: Biologique Recherche
Skincare specialist, Biologique Recherche, is using its knowledge of chronobiology to create new approaches to skincare which yield powerful results
Event review: Global Wellness Summit 2020
This year’s Global Wellness Summit saw two US surgeon generals, leading spa stakeholders and wellness professionals look towards the role they have to play following the global pandemic. Spa Business magazine gives its highlights
Research: Matter of minds
A new study is the first to define and put a value on the global mental wellness industry – estimating it to be worth US$121bn. But what does this mean for spas?
Sponsored briefing: Starpool: Cargo-tecture
During lockdown, Riccardo Turri, CEO of Starpool, was inspired to create a whole new category of product, based on recycled containers. The result is the new i.con spa brand, which fuses luxury, wellness, recycling and design
Software: All booked up
Spa software suppliers take a look at 'big data' to reveal the booking trends they’ve seen since spas have reopened
Promotion: Voya: supporting spa partners
Jessica Anhold, Voya’s head of global sales and marketing, talks community in a time of crisis and how the company is supporting its spa partners
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers
COMPANY PROFILES
RKF Luxury Linen RKF Luxury Linen, established in the East of France for several decades, owns an artisanal know-how [more...]
