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Sponsored briefing
Starpool: Cargo-tecture

During lockdown, Riccardo Turri, CEO of Starpool, was inspired to create a whole new category of product, based on recycled containers. The result is the new i.con spa brand, which fuses luxury, wellness, recycling and design


With the launch of its new i.con spa range, Starpool is transforming cargo containers into luxurious spaces, perfectly equipped for wellness.

The new line taps into the demand for COVID-secure outdoor options for small groups.

Easy to transport and install, i.con containers can be located outside in settings from hotels and spas to residential locations.

“Their nomad spirit remains intact,” says Turri, “but instead of shipping goods worldwide, they let people in – the door opens, you get on board and sail to a new private space, made of heat, water and rest – the three founding principles of every wellness experience.”

i.con spa
Starpool has created three key options within the i.con range – i.con sauna, i.con steam and i.con relax.

All configurations can house modular products from the Starpool collections, such as steam baths, Finnish saunas and relaxation areas. The range is available in a number of sizes: 150mm x 150mm, 195mm x 150mm and 195mm x 195mm.

• i.con sauna
The i.con sauna model can be equipped with all the sauna models in Starpool’s product collections. It’s possible to choose the design, materials, colours and essences.

The external wall becomes a shower to regenerate the body after exposure to the intense heat of the sauna, while an entrance area creates space to hang towels and bathrobes.

• i.con steam
This model can house every steam bath in the Starpool collection and it’s possible to choose coatings and colours to create a unique design.

The shower wall and the steam area are divided by the entrance area.

• i.con relax
The i.con relax is a ‘room with a view’, with large glass walls creating an immersion in nature so people become at one with the landscape.

Inside the cabin, natural essences and sounds create a room of absolute comfort, completed with chaises longues, dedicated to relaxation.

It’s possible to transform the i.con relax into an area dedicated to dry floatation with the Starpool Zerobody bed, to offer the most effective regenerating experience in the wellness sector.

In addition, thanks to the Starpool Relaxation Coach – an interactive system designed by Starpool – it’s possible to theme the i.con relax, turning relaxation into an actual experience of physical and mental regeneration.

Added expertise
As well as offering a built-in sound system to relay relaxing music into the i.con containers, Starpool also works with experts to develop effective wellness protocols to strengthen the offering. Mindfulness programmes have been developed with neuroscientist Nicola De Pisapia and breathing techniques with Andrea Zuccari, the international free diving champion, for example.

Four custom concepts
Four customisable design concepts are also being developed, offering external cladding, materials and finishes chosen to ensure i.con harmonises with the landscape and its surroundings.

The first is Mountain – inspired by the woods and characterised by their scent; the second is Urban – inspired by skyscrapers and technology; the third is Country – with textures and colours that pay homage to the earth; and the fourth is Beach, with soft sand-like colours.

“This project is the result of an intuition experienced during the lockdown” says Turri. “I’ve always been fascinated by industrial architecture and how goods travel around the world. We’ve combined these concepts to create something of our own: cutting-edge spaces for our products.

“i.con spa is connected to the idea of recycling and to the possibility of creating a context for wellness products anywhere – like a portable spa,” he says. “This new line also meets the need to live the wellness experience outdoors anywhere and in the utmost privacy.”

Riccardo Turri is CEO of Starpool.

Find out more at Starpool.com

Read more from this issue of Spa Business magazine

View contents of Spa Business 2020 issue 4
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
Sponsored briefing
Starpool: Cargo-tecture

During lockdown, Riccardo Turri, CEO of Starpool, was inspired to create a whole new category of product, based on recycled containers. The result is the new i.con spa brand, which fuses luxury, wellness, recycling and design


With the launch of its new i.con spa range, Starpool is transforming cargo containers into luxurious spaces, perfectly equipped for wellness.

The new line taps into the demand for COVID-secure outdoor options for small groups.

Easy to transport and install, i.con containers can be located outside in settings from hotels and spas to residential locations.

“Their nomad spirit remains intact,” says Turri, “but instead of shipping goods worldwide, they let people in – the door opens, you get on board and sail to a new private space, made of heat, water and rest – the three founding principles of every wellness experience.”

i.con spa
Starpool has created three key options within the i.con range – i.con sauna, i.con steam and i.con relax.

All configurations can house modular products from the Starpool collections, such as steam baths, Finnish saunas and relaxation areas. The range is available in a number of sizes: 150mm x 150mm, 195mm x 150mm and 195mm x 195mm.

• i.con sauna
The i.con sauna model can be equipped with all the sauna models in Starpool’s product collections. It’s possible to choose the design, materials, colours and essences.

The external wall becomes a shower to regenerate the body after exposure to the intense heat of the sauna, while an entrance area creates space to hang towels and bathrobes.

• i.con steam
This model can house every steam bath in the Starpool collection and it’s possible to choose coatings and colours to create a unique design.

The shower wall and the steam area are divided by the entrance area.

• i.con relax
The i.con relax is a ‘room with a view’, with large glass walls creating an immersion in nature so people become at one with the landscape.

Inside the cabin, natural essences and sounds create a room of absolute comfort, completed with chaises longues, dedicated to relaxation.

It’s possible to transform the i.con relax into an area dedicated to dry floatation with the Starpool Zerobody bed, to offer the most effective regenerating experience in the wellness sector.

In addition, thanks to the Starpool Relaxation Coach – an interactive system designed by Starpool – it’s possible to theme the i.con relax, turning relaxation into an actual experience of physical and mental regeneration.

Added expertise
As well as offering a built-in sound system to relay relaxing music into the i.con containers, Starpool also works with experts to develop effective wellness protocols to strengthen the offering. Mindfulness programmes have been developed with neuroscientist Nicola De Pisapia and breathing techniques with Andrea Zuccari, the international free diving champion, for example.

Four custom concepts
Four customisable design concepts are also being developed, offering external cladding, materials and finishes chosen to ensure i.con harmonises with the landscape and its surroundings.

The first is Mountain – inspired by the woods and characterised by their scent; the second is Urban – inspired by skyscrapers and technology; the third is Country – with textures and colours that pay homage to the earth; and the fourth is Beach, with soft sand-like colours.

“This project is the result of an intuition experienced during the lockdown” says Turri. “I’ve always been fascinated by industrial architecture and how goods travel around the world. We’ve combined these concepts to create something of our own: cutting-edge spaces for our products.

“i.con spa is connected to the idea of recycling and to the possibility of creating a context for wellness products anywhere – like a portable spa,” he says. “This new line also meets the need to live the wellness experience outdoors anywhere and in the utmost privacy.”

Riccardo Turri is CEO of Starpool.

Find out more at Starpool.com

Read more from this issue of Spa Business magazine

View contents of Spa Business 2020 issue 4
LATEST NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Swissline by Dermalab

Inspired by the science of cellular rejuvenation and driven by the desire to optimise skin health an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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