GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
News   Features   Video    Products   Magazine   Handbook   Email sign up   Advertise  
Promotion
Lemi: Creating the dream team

This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. GM Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment.


What’s the idea behind the new Spa Dream bed?
Our Spa Dream bed was first designed more than a decade ago, and while it’s been a very popular model, it was time to bring it up to date to better serve the needs of today’s spas and their clients.

Spa Dream can now offer two very unique treatments, so spas can diversify their offers without having to continuously invest in new technologies.

Spas can deliver massage treatments on a water-cushioned mattress or on natural spherical quartz, with a minimum amount of changeover between the two.

What are the stand-out features?
The WATER PACK version of Spa Dream includes four heated water cushions, made of soft resistant material that perfectly balances body weight.

This version is suitable for muscle relaxation and allows the operator to create a highly relaxing massage, while also absorbing pressure from the therapist delivering the massage.

The QUARTZ PACK version includes natural spherical quartz which cocoons the client in warm sand that shapes uniquely to their body – while the therapist can deliver a deep-tissue massage with greater comfort. In trials, some of our testers even fell asleep during treatment, which is usually unheard of during such a firm massage!

Are there any unique features that have not been incorporated into your beds before?
The bed offers 2 different inclinations (forward and back), allowing the operator to carry out the treatment in the ideal position.

Also, this is the first time we’ve developed signature treatments to match the beds. This will help spas create standout packages that perfectly suit the model, as well as give them greater inspiration to develop their own offers around it.

The ability to switch from water to quartz and back again also keeps their offers fresh from season to season.

For the treatments we worked with consultant Jean-Guy de Gabriac, who’s extremely knowledgeable and experienced within the spa sector and also an excellent creative storyteller.

How does the Ocean Dream massage work?
It’s based around the concept of water and the ocean as elements of natural strength. Taking inspiration from types of massage around the world, like the Hawaiian Lomi Lomi, the therapist is able to draw the client into the story of a relaxing journey, like a boat in a calm ocean. The water cushions help to create the feeling of lightness and sea current, while the massage strokes involve flows of energy to rid the body of toxins.

How does the Sand Tide massage complement the quartz bed?
This massage has been designed to enhance the structure of the quartz element, which does not absorb the massage movement, but allows the therapist to work deeper on the muscle without greater effort and without ‘dispersing’ the energy of the various movements. The earth element in this version of the massage offers a place of protection, a warm embrace that gives serenity and stability to body and mind.

You also launched the Nettuno in 2020. Can you tell us more?
Nettuno is a spa bed with a seamless, comfortable waterproof mattress designed for hydrotherapy spa treatments like the Vichy shower. The two columns of the water-resistant base are electrically adjustable via remote control to change the height, back, legs and tilt. Nettuno can be used outdoors, and also as a normal massage bed outside of the wet areas - so it’s extremely versatile.

In 2020 you also opened your first Lemi Branch in the US, in Miami. How has that been?
Although the pandemic has prevented us from travelling for most of this year, the American market has already responded very well to our presence there. We feel there’s a real and growing need for Italian equipment – and all that represents in terms of design, build-quality and style – in today’s American market.

Do you have any spa market predictions for 2021 that you’d like to share?
Well I anticipate a certain amount of ‘revenge spending’ from clients who have been deprived of their spa services during the pandemic! It will also be interesting to see what happens in China in the coming months, as that market could give an idea of how the world market will emerge from the crisis.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
The quartz bed
Lemi worked with spa consultant Jean-Guy de Gabriac to create two signature massages. The treatment for the quartz bed is the Sand Tide Massage
The signature massage for the water version of Spa Dream is called Ocean Dream and is designed to reflect the undulations of the sea
Matteo Brusaferri, Lemi, general manager
FEATURED SUPPLIERS

ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

SPATEX Virtual – coming soon to a screen near you!
With live exhibitions cancelled for the immediate future, SPATEX is making its global virtual debut from 2 - 4 February. [more...]
COMPANY PROFILES
ISM SPA

ISM Spa is a boutique wellness design and spa management firm which has partnered with select hotel/ [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021
News   Products   Magazine
Promotion
Lemi: Creating the dream team

This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. GM Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment.


What’s the idea behind the new Spa Dream bed?
Our Spa Dream bed was first designed more than a decade ago, and while it’s been a very popular model, it was time to bring it up to date to better serve the needs of today’s spas and their clients.

Spa Dream can now offer two very unique treatments, so spas can diversify their offers without having to continuously invest in new technologies.

Spas can deliver massage treatments on a water-cushioned mattress or on natural spherical quartz, with a minimum amount of changeover between the two.

What are the stand-out features?
The WATER PACK version of Spa Dream includes four heated water cushions, made of soft resistant material that perfectly balances body weight.

This version is suitable for muscle relaxation and allows the operator to create a highly relaxing massage, while also absorbing pressure from the therapist delivering the massage.

The QUARTZ PACK version includes natural spherical quartz which cocoons the client in warm sand that shapes uniquely to their body – while the therapist can deliver a deep-tissue massage with greater comfort. In trials, some of our testers even fell asleep during treatment, which is usually unheard of during such a firm massage!

Are there any unique features that have not been incorporated into your beds before?
The bed offers 2 different inclinations (forward and back), allowing the operator to carry out the treatment in the ideal position.

Also, this is the first time we’ve developed signature treatments to match the beds. This will help spas create standout packages that perfectly suit the model, as well as give them greater inspiration to develop their own offers around it.

The ability to switch from water to quartz and back again also keeps their offers fresh from season to season.

For the treatments we worked with consultant Jean-Guy de Gabriac, who’s extremely knowledgeable and experienced within the spa sector and also an excellent creative storyteller.

How does the Ocean Dream massage work?
It’s based around the concept of water and the ocean as elements of natural strength. Taking inspiration from types of massage around the world, like the Hawaiian Lomi Lomi, the therapist is able to draw the client into the story of a relaxing journey, like a boat in a calm ocean. The water cushions help to create the feeling of lightness and sea current, while the massage strokes involve flows of energy to rid the body of toxins.

How does the Sand Tide massage complement the quartz bed?
This massage has been designed to enhance the structure of the quartz element, which does not absorb the massage movement, but allows the therapist to work deeper on the muscle without greater effort and without ‘dispersing’ the energy of the various movements. The earth element in this version of the massage offers a place of protection, a warm embrace that gives serenity and stability to body and mind.

You also launched the Nettuno in 2020. Can you tell us more?
Nettuno is a spa bed with a seamless, comfortable waterproof mattress designed for hydrotherapy spa treatments like the Vichy shower. The two columns of the water-resistant base are electrically adjustable via remote control to change the height, back, legs and tilt. Nettuno can be used outdoors, and also as a normal massage bed outside of the wet areas - so it’s extremely versatile.

In 2020 you also opened your first Lemi Branch in the US, in Miami. How has that been?
Although the pandemic has prevented us from travelling for most of this year, the American market has already responded very well to our presence there. We feel there’s a real and growing need for Italian equipment – and all that represents in terms of design, build-quality and style – in today’s American market.

Do you have any spa market predictions for 2021 that you’d like to share?
Well I anticipate a certain amount of ‘revenge spending’ from clients who have been deprived of their spa services during the pandemic! It will also be interesting to see what happens in China in the coming months, as that market could give an idea of how the world market will emerge from the crisis.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
The quartz bed
Lemi worked with spa consultant Jean-Guy de Gabriac to create two signature massages. The treatment for the quartz bed is the Sand Tide Massage
The signature massage for the water version of Spa Dream is called Ocean Dream and is designed to reflect the undulations of the sea
Matteo Brusaferri, Lemi, general manager
LATEST NEWS
Montage planning for alpine wellness sanctuary in Montana’s Rocky Mountains
In November 2021, Montage is scheduled to open a deluxe 150-key alpine ski resort in Montana complete with a comprehensive alpine wellness sanctuary.
Esalen Institute launches online meditation teacher training course
California’s Esalen Institute has partnered with Radiance Sutras School of Meditation to offer an online meditation teacher training course, in response to the growing demand for wellness resources in 2020.
Klafs acquired by European investment firm, Egeria
Leading wellness supplier Klafs has been acquired by independent pan-European investment company Egeria.
Rosewood curates 13 bespoke retreats to help guests foster strength and resilience
Luxury hospitality group Rosewood Hotels & Resorts is debuting its new retreat concept Journey to Resilience, designed to enhance people’s ability to recover from or adapt easily to change.
Phoenicia Malta unveils refreshing light-filled spa with suspended treatment rooms
Luxury five-star hotel The Phoenicia Malta has been upgraded with a 1,200sq m new Deep Nature Spa in the heart of Valletta, in Malta.
ISPA replaces 2021 Conference & Expo with virtual event to inform and inspire
The International Spa Association (ISPA) has decided to cancel its upcoming ISPA Conference & Expo in May, due to the ongoing global pandemic.
Amanda Winwood announces plans for Spafest in September 2021
Amanda Winwood, founder of Made for Life Organics, has announced that industry event Spafest will be held in the UK in September.
UK beauty industry makes history after achieving sector-specific government representation
After a steadfast strategic campaign, the British Beauty Council, UK Spa Association, British Association of Beauty Therapy and Cosmetology (BABTAC) and the National Hair & Beauty Federation has been granted a new sector-specific team within government, dedicated specifically to supporting Personal Care.
Ritz-Carlton Reserve opens with luxury spa at Japanese alpine ski resort
The Ritz-Carlton Reserve portfolio has expanded, with the opening of a premium all-season alpine resort at one of Japan's top winter sports destinations in Hokkaido.
Countryside retreats triumph in Spas of America's top 100 US spas of 2020
While North Americans haven’t been able to travel as much as they would usually, it hasn’t stopped them from looking, according to Spas of America’s Top 100 Spas of 2020.
Book4Time secures growth investment from Serent Capital for expansion and innovation
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, has received a significant growth investment from Serent Capital, a growth-focused firm that invests in technology and tech-enabled services companies.
MPs speak in favour of creating Minister of Hospitality
UK MPs have spoken in favour of backing the creation of a Minister of Hospitality, following a debate at Westminster Hall yesterday (11 January).
+ More news   
 
FEATURED SUPPLIERS

ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

SPATEX Virtual – coming soon to a screen near you!
With live exhibitions cancelled for the immediate future, SPATEX is making its global virtual debut from 2 - 4 February. [more...]
COMPANY PROFILES
ISM SPA

ISM Spa is a boutique wellness design and spa management firm which has partnered with select hotel/ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS