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Lemi: Creating the dream team

This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. GM Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment.


What’s the idea behind the new Spa Dream bed?
Our Spa Dream bed was first designed more than a decade ago, and while it’s been a very popular model, it was time to bring it up to date to better serve the needs of today’s spas and their clients.

Spa Dream can now offer two very unique treatments, so spas can diversify their offers without having to continuously invest in new technologies.

Spas can deliver massage treatments on a water-cushioned mattress or on natural spherical quartz, with a minimum amount of changeover between the two.

What are the stand-out features?
The WATER PACK version of Spa Dream includes four heated water cushions, made of soft resistant material that perfectly balances body weight.

This version is suitable for muscle relaxation and allows the operator to create a highly relaxing massage, while also absorbing pressure from the therapist delivering the massage.

The QUARTZ PACK version includes natural spherical quartz which cocoons the client in warm sand that shapes uniquely to their body – while the therapist can deliver a deep-tissue massage with greater comfort. In trials, some of our testers even fell asleep during treatment, which is usually unheard of during such a firm massage!

Are there any unique features that have not been incorporated into your beds before?
The bed offers 2 different inclinations (forward and back), allowing the operator to carry out the treatment in the ideal position.

Also, this is the first time we’ve developed signature treatments to match the beds. This will help spas create standout packages that perfectly suit the model, as well as give them greater inspiration to develop their own offers around it.

The ability to switch from water to quartz and back again also keeps their offers fresh from season to season.

For the treatments we worked with consultant Jean-Guy de Gabriac, who’s extremely knowledgeable and experienced within the spa sector and also an excellent creative storyteller.

How does the Ocean Dream massage work?
It’s based around the concept of water and the ocean as elements of natural strength. Taking inspiration from types of massage around the world, like the Hawaiian Lomi Lomi, the therapist is able to draw the client into the story of a relaxing journey, like a boat in a calm ocean. The water cushions help to create the feeling of lightness and sea current, while the massage strokes involve flows of energy to rid the body of toxins.

How does the Sand Tide massage complement the quartz bed?
This massage has been designed to enhance the structure of the quartz element, which does not absorb the massage movement, but allows the therapist to work deeper on the muscle without greater effort and without ‘dispersing’ the energy of the various movements. The earth element in this version of the massage offers a place of protection, a warm embrace that gives serenity and stability to body and mind.

You also launched the Nettuno in 2020. Can you tell us more?
Nettuno is a spa bed with a seamless, comfortable waterproof mattress designed for hydrotherapy spa treatments like the Vichy shower. The two columns of the water-resistant base are electrically adjustable via remote control to change the height, back, legs and tilt. Nettuno can be used outdoors, and also as a normal massage bed outside of the wet areas - so it’s extremely versatile.

In 2020 you also opened your first Lemi Branch in the US, in Miami. How has that been?
Although the pandemic has prevented us from travelling for most of this year, the American market has already responded very well to our presence there. We feel there’s a real and growing need for Italian equipment – and all that represents in terms of design, build-quality and style – in today’s American market.

Do you have any spa market predictions for 2021 that you’d like to share?
Well I anticipate a certain amount of ‘revenge spending’ from clients who have been deprived of their spa services during the pandemic! It will also be interesting to see what happens in China in the coming months, as that market could give an idea of how the world market will emerge from the crisis.

The quartz bed
Lemi worked with spa consultant Jean-Guy de Gabriac to create two signature massages. The treatment for the quartz bed is the Sand Tide Massage
The signature massage for the water version of Spa Dream is called Ocean Dream and is designed to reflect the undulations of the sea
Matteo Brusaferri, Lemi, general manager
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News   Products   Magazine
Promotion
Lemi: Creating the dream team

This year leading Italian supplier Lemi launched three new spa solutions, and ventured into the creation of signature treatments for the first time. GM Matteo Brusaferri explains why he sees this as the way forward to help spas maximise their investment.


What’s the idea behind the new Spa Dream bed?
Our Spa Dream bed was first designed more than a decade ago, and while it’s been a very popular model, it was time to bring it up to date to better serve the needs of today’s spas and their clients.

Spa Dream can now offer two very unique treatments, so spas can diversify their offers without having to continuously invest in new technologies.

Spas can deliver massage treatments on a water-cushioned mattress or on natural spherical quartz, with a minimum amount of changeover between the two.

What are the stand-out features?
The WATER PACK version of Spa Dream includes four heated water cushions, made of soft resistant material that perfectly balances body weight.

This version is suitable for muscle relaxation and allows the operator to create a highly relaxing massage, while also absorbing pressure from the therapist delivering the massage.

The QUARTZ PACK version includes natural spherical quartz which cocoons the client in warm sand that shapes uniquely to their body – while the therapist can deliver a deep-tissue massage with greater comfort. In trials, some of our testers even fell asleep during treatment, which is usually unheard of during such a firm massage!

Are there any unique features that have not been incorporated into your beds before?
The bed offers 2 different inclinations (forward and back), allowing the operator to carry out the treatment in the ideal position.

Also, this is the first time we’ve developed signature treatments to match the beds. This will help spas create standout packages that perfectly suit the model, as well as give them greater inspiration to develop their own offers around it.

The ability to switch from water to quartz and back again also keeps their offers fresh from season to season.

For the treatments we worked with consultant Jean-Guy de Gabriac, who’s extremely knowledgeable and experienced within the spa sector and also an excellent creative storyteller.

How does the Ocean Dream massage work?
It’s based around the concept of water and the ocean as elements of natural strength. Taking inspiration from types of massage around the world, like the Hawaiian Lomi Lomi, the therapist is able to draw the client into the story of a relaxing journey, like a boat in a calm ocean. The water cushions help to create the feeling of lightness and sea current, while the massage strokes involve flows of energy to rid the body of toxins.

How does the Sand Tide massage complement the quartz bed?
This massage has been designed to enhance the structure of the quartz element, which does not absorb the massage movement, but allows the therapist to work deeper on the muscle without greater effort and without ‘dispersing’ the energy of the various movements. The earth element in this version of the massage offers a place of protection, a warm embrace that gives serenity and stability to body and mind.

You also launched the Nettuno in 2020. Can you tell us more?
Nettuno is a spa bed with a seamless, comfortable waterproof mattress designed for hydrotherapy spa treatments like the Vichy shower. The two columns of the water-resistant base are electrically adjustable via remote control to change the height, back, legs and tilt. Nettuno can be used outdoors, and also as a normal massage bed outside of the wet areas - so it’s extremely versatile.

In 2020 you also opened your first Lemi Branch in the US, in Miami. How has that been?
Although the pandemic has prevented us from travelling for most of this year, the American market has already responded very well to our presence there. We feel there’s a real and growing need for Italian equipment – and all that represents in terms of design, build-quality and style – in today’s American market.

Do you have any spa market predictions for 2021 that you’d like to share?
Well I anticipate a certain amount of ‘revenge spending’ from clients who have been deprived of their spa services during the pandemic! It will also be interesting to see what happens in China in the coming months, as that market could give an idea of how the world market will emerge from the crisis.

The quartz bed
Lemi worked with spa consultant Jean-Guy de Gabriac to create two signature massages. The treatment for the quartz bed is the Sand Tide Massage
The signature massage for the water version of Spa Dream is called Ocean Dream and is designed to reflect the undulations of the sea
Matteo Brusaferri, Lemi, general manager
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Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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