Anne Semonin provides personal service tailor-made
to its spa clients
What attracted you to the Anne Semonin brand? The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat signs of ageing – it’s a remarkable brand with huge integrity.
What are your plans for the brand? Anne Semonin is primarily a spa treatment brand. It’s upmarket, niche and exclusive; however, this means a huge number of potential customers are either unaware of it, or unlikely to have tried the products. In many ways it’s a well-kept secret! We want to add more of an experiential dimension, and increase the number of brand touchpoints. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.
What competitive advantage can Anne Semonin bring to spas around the world? We thrive in providing a truly personal client service tailor-made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.
What are your plans to evolve the Anne Semonin spa offering? Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers, as 35-55 year old professional women. We are enriching our treatment and product menus with innovative additions. There is also an exciting retail concept in the works that spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.
KEYWORD: Anne Semonin
Read more from this issue of Spa Business magazine
Promotional feature: Anne Semonin
Katherine Connolly, newly appointed global
director of retail and spa operations at Anne
Semonin, discusses her plans for the brand
Promotional feature: Thalion
Thalion is the first company to develop highly
specialised mineral therapies for clients, says
training manager Sophie Alemany
Research: Finishing touch
A new study shows that massage can
help muscle re-growth after an injury –
even when applied to the opposite limb
Anne Semonin provides personal service tailor-made
to its spa clients
What attracted you to the Anne Semonin brand? The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat signs of ageing – it’s a remarkable brand with huge integrity.
What are your plans for the brand? Anne Semonin is primarily a spa treatment brand. It’s upmarket, niche and exclusive; however, this means a huge number of potential customers are either unaware of it, or unlikely to have tried the products. In many ways it’s a well-kept secret! We want to add more of an experiential dimension, and increase the number of brand touchpoints. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.
What competitive advantage can Anne Semonin bring to spas around the world? We thrive in providing a truly personal client service tailor-made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.
What are your plans to evolve the Anne Semonin spa offering? Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers, as 35-55 year old professional women. We are enriching our treatment and product menus with innovative additions. There is also an exciting retail concept in the works that spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.
KEYWORD: Anne Semonin
Read more from this issue of Spa Business magazine
Promotional feature: Anne Semonin
Katherine Connolly, newly appointed global
director of retail and spa operations at Anne
Semonin, discusses her plans for the brand
Promotional feature: Thalion
Thalion is the first company to develop highly
specialised mineral therapies for clients, says
training manager Sophie Alemany
Research: Finishing touch
A new study shows that massage can
help muscle re-growth after an injury –
even when applied to the opposite limb
Aditya Saluja, an industry leader in luxury wellness hospitality, has been
appointed as
commercial director of spa and wellness for the spa management division of
Minor Hotels,
MSpa International.
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy,
will reveal a new spa in February 2027, which has been designed by wellness expert and
consultant Patrizia Bortolin.
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism
destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection,
called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company
ramps up its global expansion of both its Capella and Patina brands.
