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Industry Opinion
Waterparks news


Reinvestment leads to stability
Aleatha Ezra, WWA
Aleatha Ezra, WWA
At the end of every season, most operators feel the need to measure the success and health of their business against other leisure entertainment businesses in their market and against the larger amusement and water leisure industry as a whole. This allows management to quantify whether certain increases or declines in attendance or revenue are linked to a larger trend that might not be within the control of the business. According to PGAV Destinations latest Voice of the Visitor: Outlook on the Attractions Industry report, people are "travelling less frequently and returning to the same attractions less," driven by their desire to spend their dollars on a new experience where they can create new memories. The most recent TEA/AECOM Theme Index (see p46), one of the strengths of the European leisure market is the longevity of so many of the most popular attractions. Of course, market maturity can run counter to the report, with waterparks and theme parks that have been around for a number of years losing their feeling of newness for the consumer. This is where regular reinvestment comes into focus. Keeping abreast of these reports helps an operator plan for improvements or additions before the start of the next season to keep the business stable and growing.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
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21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
Industry Opinion
Waterparks news


Reinvestment leads to stability
Aleatha Ezra, WWA
Aleatha Ezra, WWA
At the end of every season, most operators feel the need to measure the success and health of their business against other leisure entertainment businesses in their market and against the larger amusement and water leisure industry as a whole. This allows management to quantify whether certain increases or declines in attendance or revenue are linked to a larger trend that might not be within the control of the business. According to PGAV Destinations latest Voice of the Visitor: Outlook on the Attractions Industry report, people are "travelling less frequently and returning to the same attractions less," driven by their desire to spend their dollars on a new experience where they can create new memories. The most recent TEA/AECOM Theme Index (see p46), one of the strengths of the European leisure market is the longevity of so many of the most popular attractions. Of course, market maturity can run counter to the report, with waterparks and theme parks that have been around for a number of years losing their feeling of newness for the consumer. This is where regular reinvestment comes into focus. Keeping abreast of these reports helps an operator plan for improvements or additions before the start of the next season to keep the business stable and growing.

Read more from this issue of Spa Business magazine

View contents of Spa Business 2019 issue 3
LATEST NEWS
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Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
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Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blue Rakun

Blue Rakun spaces are thoughtful, intuitive, and designed around real human behaviour, taking into [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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