Maybourne’s portfolio includes some of London’s most iconic hotels: Claridge’s, The Connaught, The Berkeley and The Emory, but it also has a location in Beverly Hills and the south of France. Plans are underway for six more hotels around the globe – including an upcoming location in Paris, The Maybourne Saint-Germain – all with cutting-edge wellness facilities at their core.
As part of its expansion, Maybourne has appointed Hattie David-Wilkinson as the company’s global head of wellness and longevity – a title that reflects the changing landscape of spa and wellness and Maybourne’s focus on holistic health, including testing, technology and medical care.
David-Wilkinson will spearhead the direction of Maybourne’s new wellness and longevity concept, Surrenne. The brand, which made its debut at The Emory in Belgravia, London last year (see www.spabusiness.com/surrenne_inge), will rollout across all future Maybourne properties and is also set to launch a retreats proposition.
Spa Business sat down with her to discuss all things wellness.
What makes Surrenne different?
Today’s guests want more than massages. They’re seeking transformation, inspiration and personalisation. They want experiences that reveal something about themselves and help them feel better – physically, emotionally and spiritually.
To meet those needs, Surrenne goes beyond a traditional spa to also focus on recovery and stress management, movement and physical resilience, nutrition and supplementation and medical-grade interventions including IV therapy, diagnostics and hormonal balancing.
Our members are all so well-informed. They’re doing the right things – they don’t eat processed food, they’re all very active. But what they’re really concerned with is cognitive performance and decline, so we’re also increasingly interested in brain optimisation, through treatments, sensory design and detailed programmes.
Our members are already doing the right things, but are concerned about cognitive performance
What can you tell me about the importance of technology and science at Surrenne?
Our model is: Test – Train – Track – Re-test. Membership, which costs £10k (US$12.7k, €11.8k) annually, begins with a full set of diagnostics – bloodwork, hormone panels, VO2 max testing, metabolic analysis, flexibility, mobility and imbalances. Then you spend a good 90 minutes with the medical director going through that information and that’s when we put together your personalised plan or programme. We adjust seasonally, tracking progress quarterly and evolving each member’s journey.
Technologies like cryotherapy, red light therapy, PEMF and hyperbaric oxygen therapy aren’t gimmicks – they’re becoming expected. These services create layered wellness programmes that can drive both transformation and revenue.
We’ve also created a global Scientific Advisory Board to guide every initiative. This board not only shapes our services but participates in events, consultations and programming across our properties.
What else makes Surrenne stand out?
The concept of neuroaesthetics tells us that space impacts our biology. We design for healing, using circadian lighting, natural textures, biophilic elements and curated soundscapes. This is environment as medicine – spaces designed to reduce stress, promote neuroplasticity and support cellular repair.
Our Belgravia location features circadian lighting, AI-generated soundscapes, a neuroscience-designed fragrance called Magma and plenty of natural textures. This isn’t about flashy tech – it’s about creating environments that feel otherworldly and uplifting.
Our spa robes are an extension of that. Created by British fashion designer Alice Temperley, they feature a dreamlike pattern of stars, birds, ribbons and leaves. And as we move forward, the idea is to work with different local designers, so you’ll have the same shape of the robe, but a different design that makes sense for each location.
We adjust seasonally, tracking progress quarterly and evolving each member’s journey
The music that you hear at Surrenne has been created by neuroscientists at White Mirror and recorded live, but then we put it through an AI generator, so it never repeats itself. That also means it changes with the day, so in the morning, there’s a lot more bird song and as the day goes on, it gets a little bit more sultry and you start to see the lights change. It’s a whole thing, but it’s done in a very subtle way, so you wouldn’t notice unless you knew, but the idea is that you’d feel it in your body.
Even our treatment menu uses intuitive, human-centric language. Rather than a ‘60-minute deep tissue massage’, we offer ‘I Need It All’, ‘Downtime’, or ‘Ballet Bodywork’. We meet guests where they are, emotionally and physically.
What are your growth plans?
Surrenne is a core part of Maybourne’s future; at Maybourne, we’re committed to ensuring wellness is holistically integrated into the whole experience, from pre-arrival to aftercare. Next year, we’ll launch Surrenne products as well as our retreats proposition at The Maybourne Riviera in France, integrating Surrenne’s philosophy of science, nature and connection.
How do you think the wellness landscape is changing?
We’re seeing a cultural pivot. Wellness is no longer considered merely a luxury, but is now a decision driver, especially among affluent, health-conscious travellers. We’re seeing a shift in language – from ‘pampering’ to ‘resilience’, ‘regeneration’ and ‘longevity’.
Five years ago, I hosted an event in London with a leading health technology company. Out of 7,000 invites, only one person RSVP’d. Today, topics like biohacking, Blue Zones and Bryan Johnson are part of daily conversation.
This echoes scientific developments. Lifestyle and habits are now recognised as critical determinants of health. The World Health Organization defines health as “a state of complete physical, mental and social wellbeing – not merely the absence of disease”. The future isn’t just about living longer – it’s about living better. That’s what we call healthspan. And I truly believe that the future of hospitality is health.
