British skincare brand Elemis has transformed its central London day spa into
The House of Elemis – a fresh £2m (US$3m, €2.8m) flagship which represents a
‘new era’ for the company according to co-founder and president Sean Harrington
Ribbon cutting: co-founders Frank, Harrington and Gabriel, plus finance director Melanie Casey
‘‘If you go back to the first Elemis day spa, it defined the next decade and allowed us to understand what [services and products] our consumers wanted, what worked and what didn’t. So for Elemis, this really is our point of contact to drive brand development,” says Harrington, who recently relocated to Miami as part of Elemis’ strategy for growth across the US.
“As far as I’m aware, we’re the only brand in the spa and beauty world which is directly investing its money back into the consumer experience and brand development. This shows our commitment to being pioneering and market leading.”
The revamped day spa, which launched in late May combines beauty, wellness and retail and was conceptualised by Elemis co-founder Oriele Frank in partnership with designers Virgile and Partners. Its clean, contemporary feel – including a bright and inviting retail shop – is a world apart from the original day spa, despite sharing the same footprint.
A rasul and treatment room on the lower ground floor have been replaced by a six-station Speed Spa for men and women where 15-30 minute facials, massages and maintenance services are offered. The company’s hi-tech Biotec facials are on offer in all areas of the spa, while there also a specialist pregnancy room.
Meanwhile, The Penthouse is one of the most luxurious treatment suites in the city. It’s here where signature treatments such as the Energy and Boosting Musclease with heated poultices are offered on Gharieni’s Amber & Quartz Crystal Bed.
Noella Gabriel, the third co-founder and creator of Elemis therapies has personally crafted every new experience. “Every treatment is action-packed in the most relaxing way. It’s all about flow,” she says.
The House of Elemis is also significant because it will serve as a potential concept for the brand’s distributors to rollout in their own territories, with hopes of further flagships in major cities worldwide.
Harrington hints at the next location: “With my recent move, the US will naturally take priority, with our first in Maimi – our home in the States.”
Elemis, which celebrates its 25th anniversary this year, is a subsidiary of Steiner Leisure. It supplies products to four- and five-star resort spas around the world. Its products are also distributed in more than 120 department stores globally and via home TV shopping channels and e-commerce.
The overall aim of the company is to double its turnover by 2018, mostly via business to business channels.
Spa-kit.net keyword: Elemis
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
British skincare brand Elemis has transformed its central London day spa into
The House of Elemis – a fresh £2m (US$3m, €2.8m) flagship which represents a
‘new era’ for the company according to co-founder and president Sean Harrington
Ribbon cutting: co-founders Frank, Harrington and Gabriel, plus finance director Melanie Casey
‘‘If you go back to the first Elemis day spa, it defined the next decade and allowed us to understand what [services and products] our consumers wanted, what worked and what didn’t. So for Elemis, this really is our point of contact to drive brand development,” says Harrington, who recently relocated to Miami as part of Elemis’ strategy for growth across the US.
“As far as I’m aware, we’re the only brand in the spa and beauty world which is directly investing its money back into the consumer experience and brand development. This shows our commitment to being pioneering and market leading.”
The revamped day spa, which launched in late May combines beauty, wellness and retail and was conceptualised by Elemis co-founder Oriele Frank in partnership with designers Virgile and Partners. Its clean, contemporary feel – including a bright and inviting retail shop – is a world apart from the original day spa, despite sharing the same footprint.
A rasul and treatment room on the lower ground floor have been replaced by a six-station Speed Spa for men and women where 15-30 minute facials, massages and maintenance services are offered. The company’s hi-tech Biotec facials are on offer in all areas of the spa, while there also a specialist pregnancy room.
Meanwhile, The Penthouse is one of the most luxurious treatment suites in the city. It’s here where signature treatments such as the Energy and Boosting Musclease with heated poultices are offered on Gharieni’s Amber & Quartz Crystal Bed.
Noella Gabriel, the third co-founder and creator of Elemis therapies has personally crafted every new experience. “Every treatment is action-packed in the most relaxing way. It’s all about flow,” she says.
The House of Elemis is also significant because it will serve as a potential concept for the brand’s distributors to rollout in their own territories, with hopes of further flagships in major cities worldwide.
Harrington hints at the next location: “With my recent move, the US will naturally take priority, with our first in Maimi – our home in the States.”
Elemis, which celebrates its 25th anniversary this year, is a subsidiary of Steiner Leisure. It supplies products to four- and five-star resort spas around the world. Its products are also distributed in more than 120 department stores globally and via home TV shopping channels and e-commerce.
The overall aim of the company is to double its turnover by 2018, mostly via business to business channels.
Spa-kit.net keyword: Elemis
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound
may be losing weight, but they’re also becoming less physically active, according to new
research presented at the ENDO 2026 annual meeting of the Endocrine Society
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The
Source, which hosts an open-access online Transformation Series programme.
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
