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British skincare brand Elemis has transformed its central London day spa into
The House of Elemis – a fresh £2m (US$3m, €2.8m) flagship which represents a
‘new era’ for the company according to co-founder and president Sean Harrington
Ribbon cutting: co-founders Frank, Harrington and Gabriel, plus finance director Melanie Casey
‘‘If you go back to the first Elemis day spa, it defined the next decade and allowed us to understand what [services and products] our consumers wanted, what worked and what didn’t. So for Elemis, this really is our point of contact to drive brand development,” says Harrington, who recently relocated to Miami as part of Elemis’ strategy for growth across the US.
“As far as I’m aware, we’re the only brand in the spa and beauty world which is directly investing its money back into the consumer experience and brand development. This shows our commitment to being pioneering and market leading.”
The revamped day spa, which launched in late May combines beauty, wellness and retail and was conceptualised by Elemis co-founder Oriele Frank in partnership with designers Virgile and Partners. Its clean, contemporary feel – including a bright and inviting retail shop – is a world apart from the original day spa, despite sharing the same footprint.
A rasul and treatment room on the lower ground floor have been replaced by a six-station Speed Spa for men and women where 15-30 minute facials, massages and maintenance services are offered. The company’s hi-tech Biotec facials are on offer in all areas of the spa, while there also a specialist pregnancy room.
Meanwhile, The Penthouse is one of the most luxurious treatment suites in the city. It’s here where signature treatments such as the Energy and Boosting Musclease with heated poultices are offered on Gharieni’s Amber & Quartz Crystal Bed.
Noella Gabriel, the third co-founder and creator of Elemis therapies has personally crafted every new experience. “Every treatment is action-packed in the most relaxing way. It’s all about flow,” she says.
The House of Elemis is also significant because it will serve as a potential concept for the brand’s distributors to rollout in their own territories, with hopes of further flagships in major cities worldwide.
Harrington hints at the next location: “With my recent move, the US will naturally take priority, with our first in Maimi – our home in the States.”
Elemis, which celebrates its 25th anniversary this year, is a subsidiary of Steiner Leisure. It supplies products to four- and five-star resort spas around the world. Its products are also distributed in more than 120 department stores globally and via home TV shopping channels and e-commerce.
The overall aim of the company is to double its turnover by 2018, mostly via business to business channels.
Spa-kit.net keyword: Elemis
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
British skincare brand Elemis has transformed its central London day spa into
The House of Elemis – a fresh £2m (US$3m, €2.8m) flagship which represents a
‘new era’ for the company according to co-founder and president Sean Harrington
Ribbon cutting: co-founders Frank, Harrington and Gabriel, plus finance director Melanie Casey
‘‘If you go back to the first Elemis day spa, it defined the next decade and allowed us to understand what [services and products] our consumers wanted, what worked and what didn’t. So for Elemis, this really is our point of contact to drive brand development,” says Harrington, who recently relocated to Miami as part of Elemis’ strategy for growth across the US.
“As far as I’m aware, we’re the only brand in the spa and beauty world which is directly investing its money back into the consumer experience and brand development. This shows our commitment to being pioneering and market leading.”
The revamped day spa, which launched in late May combines beauty, wellness and retail and was conceptualised by Elemis co-founder Oriele Frank in partnership with designers Virgile and Partners. Its clean, contemporary feel – including a bright and inviting retail shop – is a world apart from the original day spa, despite sharing the same footprint.
A rasul and treatment room on the lower ground floor have been replaced by a six-station Speed Spa for men and women where 15-30 minute facials, massages and maintenance services are offered. The company’s hi-tech Biotec facials are on offer in all areas of the spa, while there also a specialist pregnancy room.
Meanwhile, The Penthouse is one of the most luxurious treatment suites in the city. It’s here where signature treatments such as the Energy and Boosting Musclease with heated poultices are offered on Gharieni’s Amber & Quartz Crystal Bed.
Noella Gabriel, the third co-founder and creator of Elemis therapies has personally crafted every new experience. “Every treatment is action-packed in the most relaxing way. It’s all about flow,” she says.
The House of Elemis is also significant because it will serve as a potential concept for the brand’s distributors to rollout in their own territories, with hopes of further flagships in major cities worldwide.
Harrington hints at the next location: “With my recent move, the US will naturally take priority, with our first in Maimi – our home in the States.”
Elemis, which celebrates its 25th anniversary this year, is a subsidiary of Steiner Leisure. It supplies products to four- and five-star resort spas around the world. Its products are also distributed in more than 120 department stores globally and via home TV shopping channels and e-commerce.
The overall aim of the company is to double its turnover by 2018, mostly via business to business channels.
Spa-kit.net keyword: Elemis
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
