British skincare brand Elemis has transformed its central London day spa into
The House of Elemis – a fresh £2m (US$3m, €2.8m) flagship which represents a
‘new era’ for the company according to co-founder and president Sean Harrington
Ribbon cutting: co-founders Frank, Harrington and Gabriel, plus finance director Melanie Casey
‘‘If you go back to the first Elemis day spa, it defined the next decade and allowed us to understand what [services and products] our consumers wanted, what worked and what didn’t. So for Elemis, this really is our point of contact to drive brand development,” says Harrington, who recently relocated to Miami as part of Elemis’ strategy for growth across the US.
“As far as I’m aware, we’re the only brand in the spa and beauty world which is directly investing its money back into the consumer experience and brand development. This shows our commitment to being pioneering and market leading.”
The revamped day spa, which launched in late May combines beauty, wellness and retail and was conceptualised by Elemis co-founder Oriele Frank in partnership with designers Virgile and Partners. Its clean, contemporary feel – including a bright and inviting retail shop – is a world apart from the original day spa, despite sharing the same footprint.
A rasul and treatment room on the lower ground floor have been replaced by a six-station Speed Spa for men and women where 15-30 minute facials, massages and maintenance services are offered. The company’s hi-tech Biotec facials are on offer in all areas of the spa, while there also a specialist pregnancy room.
Meanwhile, The Penthouse is one of the most luxurious treatment suites in the city. It’s here where signature treatments such as the Energy and Boosting Musclease with heated poultices are offered on Gharieni’s Amber & Quartz Crystal Bed.
Noella Gabriel, the third co-founder and creator of Elemis therapies has personally crafted every new experience. “Every treatment is action-packed in the most relaxing way. It’s all about flow,” she says.
The House of Elemis is also significant because it will serve as a potential concept for the brand’s distributors to rollout in their own territories, with hopes of further flagships in major cities worldwide.
Harrington hints at the next location: “With my recent move, the US will naturally take priority, with our first in Maimi – our home in the States.”
Elemis, which celebrates its 25th anniversary this year, is a subsidiary of Steiner Leisure. It supplies products to four- and five-star resort spas around the world. Its products are also distributed in more than 120 department stores globally and via home TV shopping channels and e-commerce.
The overall aim of the company is to double its turnover by 2018, mostly via business to business channels.
Spa-kit.net keyword: Elemis
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
British skincare brand Elemis has transformed its central London day spa into
The House of Elemis – a fresh £2m (US$3m, €2.8m) flagship which represents a
‘new era’ for the company according to co-founder and president Sean Harrington
Ribbon cutting: co-founders Frank, Harrington and Gabriel, plus finance director Melanie Casey
‘‘If you go back to the first Elemis day spa, it defined the next decade and allowed us to understand what [services and products] our consumers wanted, what worked and what didn’t. So for Elemis, this really is our point of contact to drive brand development,” says Harrington, who recently relocated to Miami as part of Elemis’ strategy for growth across the US.
“As far as I’m aware, we’re the only brand in the spa and beauty world which is directly investing its money back into the consumer experience and brand development. This shows our commitment to being pioneering and market leading.”
The revamped day spa, which launched in late May combines beauty, wellness and retail and was conceptualised by Elemis co-founder Oriele Frank in partnership with designers Virgile and Partners. Its clean, contemporary feel – including a bright and inviting retail shop – is a world apart from the original day spa, despite sharing the same footprint.
A rasul and treatment room on the lower ground floor have been replaced by a six-station Speed Spa for men and women where 15-30 minute facials, massages and maintenance services are offered. The company’s hi-tech Biotec facials are on offer in all areas of the spa, while there also a specialist pregnancy room.
Meanwhile, The Penthouse is one of the most luxurious treatment suites in the city. It’s here where signature treatments such as the Energy and Boosting Musclease with heated poultices are offered on Gharieni’s Amber & Quartz Crystal Bed.
Noella Gabriel, the third co-founder and creator of Elemis therapies has personally crafted every new experience. “Every treatment is action-packed in the most relaxing way. It’s all about flow,” she says.
The House of Elemis is also significant because it will serve as a potential concept for the brand’s distributors to rollout in their own territories, with hopes of further flagships in major cities worldwide.
Harrington hints at the next location: “With my recent move, the US will naturally take priority, with our first in Maimi – our home in the States.”
Elemis, which celebrates its 25th anniversary this year, is a subsidiary of Steiner Leisure. It supplies products to four- and five-star resort spas around the world. Its products are also distributed in more than 120 department stores globally and via home TV shopping channels and e-commerce.
The overall aim of the company is to double its turnover by 2018, mostly via business to business channels.
Spa-kit.net keyword: Elemis
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a
digital platform that will provide professionals with strategic guidance on how to build
transformational leisure experiences that drive profit.
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
