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Swedish-based spa consultancy Raison d’Etre has made a splash in the cruise ship sector by launching the first of three LivNordic spas as part of a deal with Viking Ocean Cruises
Viking Star will cruise around Europe and is one of three ships to have a LivNordic spa
LivNodic, Raison d’Etre’s spa concept, opened on board the new Viking Star cruise ship in May and features one of the first snow rooms at sea.
Anna-Cari Gund, managing director at Raison d’Etre, says: “This is a relationship with a like-minded brand. Given Viking’s Scandinavian heritage is was a natural fit and it’s an opportunity for us to expand our spa concept at sea for the first time.”
Although Gund won’t reveal details of the deal, she does confirm that Raison d’Etre will be managing the spa and its 10 staff. The new cruise ship can hold up to 930 passengers and will travel around Europe.
LivNordic at sea spas are also planned for two further Viking cruise ships which are due to launch in 2016 and 2017.
The LivNordic spa concept has been inspired by Nordic wellness principles – especially its bathing rituals. Group spa manager Nora Forsberg explains: “In Scandinavian countries, we like to sit in the sauna for as long as we can before rolling around in the snow or making a hole in an ice-covered lake and pouring water over ourselves”. It’s then customary to complete the journey with a Swedish massage.
As such, the new spa on Viking Star has comprehensive hydrothermal area including heat experiences by Effegibi, plunge pools, hot tub and a saltwater pool. The snow room was installed by TechnoAplin which supplies snowmaking equipment to ski resorts around the world. The minimalist menu includes three types of Swedish massage, with a number of upgrades, and treatments by HydraFacial and The Organic Pharmacy.
The overall feel of the spa is light and airy, with a contemporary, natural design running throughout the rest of the facilities which include eight treatment rooms, a hair salon and barber’s shop.
Raison d’Etre launched the LivNordic concept in 2012 and can be franchised or licensed. Aside from the flagship spa at the Grand Hotel in Stockholm, Sweden (see SB10/2 p54), another is due to open at the Cayan Tower in Dubai Marina towards the end of this year.
Raison d’Etre is owned by US investment firm Pegasus Capital Advisors, which also owns Six Senses Hotels Resorts Spas. See p46 for our interview with Pegasus’ Craig Cogut.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Swedish-based spa consultancy Raison d’Etre has made a splash in the cruise ship sector by launching the first of three LivNordic spas as part of a deal with Viking Ocean Cruises
Viking Star will cruise around Europe and is one of three ships to have a LivNordic spa
LivNodic, Raison d’Etre’s spa concept, opened on board the new Viking Star cruise ship in May and features one of the first snow rooms at sea.
Anna-Cari Gund, managing director at Raison d’Etre, says: “This is a relationship with a like-minded brand. Given Viking’s Scandinavian heritage is was a natural fit and it’s an opportunity for us to expand our spa concept at sea for the first time.”
Although Gund won’t reveal details of the deal, she does confirm that Raison d’Etre will be managing the spa and its 10 staff. The new cruise ship can hold up to 930 passengers and will travel around Europe.
LivNordic at sea spas are also planned for two further Viking cruise ships which are due to launch in 2016 and 2017.
The LivNordic spa concept has been inspired by Nordic wellness principles – especially its bathing rituals. Group spa manager Nora Forsberg explains: “In Scandinavian countries, we like to sit in the sauna for as long as we can before rolling around in the snow or making a hole in an ice-covered lake and pouring water over ourselves”. It’s then customary to complete the journey with a Swedish massage.
As such, the new spa on Viking Star has comprehensive hydrothermal area including heat experiences by Effegibi, plunge pools, hot tub and a saltwater pool. The snow room was installed by TechnoAplin which supplies snowmaking equipment to ski resorts around the world. The minimalist menu includes three types of Swedish massage, with a number of upgrades, and treatments by HydraFacial and The Organic Pharmacy.
The overall feel of the spa is light and airy, with a contemporary, natural design running throughout the rest of the facilities which include eight treatment rooms, a hair salon and barber’s shop.
Raison d’Etre launched the LivNordic concept in 2012 and can be franchised or licensed. Aside from the flagship spa at the Grand Hotel in Stockholm, Sweden (see SB10/2 p54), another is due to open at the Cayan Tower in Dubai Marina towards the end of this year.
Raison d’Etre is owned by US investment firm Pegasus Capital Advisors, which also owns Six Senses Hotels Resorts Spas. See p46 for our interview with Pegasus’ Craig Cogut.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
