Anne Semonin’s
product range
is based on
essential oils and
plant extracts
When French brand Anne Semonin was created more than 25 years ago, much of the wider industry focus was on developing products for specific skin types. In realising that there was a need to consider an individual’s skin condition and lifestyle, along with a range of other factors, Anne Semonin developed a much more holistic view, with the aim of delivering personalised skincare and treatments.
Today, the Anne Semonin ethos is to combine trace elements and essential oils with marine and plant extracts to visibly boost a woman’s beauty and soul and enhance her inner and outer radiance.
Among the company’s most important and unique – features is its range of results-driven professional and retail products, as well as its flexibility and ability to assist a spa in the day-to-day running of its business.
Maria Machera, international sales and marketing director, describes the company as “a pioneer of made to measure skincare treatments and experiences”.
“We believe in turning a spa into a profit centre – it’s not just about products but assisting the spa in their day-to-day business and being able to offer them business advice and support, marketing tips, ideas, and working alongside them.”
For Machera, the key is to identify the problems a spa is facing and to work with them to see how Anne Semonin can assist. “Can we share expertise to help? Are there things that worked in one location that we can adapt in another?” she asks.
“A spa may come to us and say they have a lot of teenage clients currently, in which case we can create personalised treatments for them. So we have the ability to work with spas at that level.”
Another key differentiator of the brand is that its professional and retail products are the same, with Machera reporting that some clients have seen retail sales make up over 30 per cent of their entire revenue.
Both client and spa customer feedback seem to validate the Anne Semonin approach. “The entire brand of products, marketing, support, resources, and innovation is fantastic,” says Elizabeth Regan, area director of LIME Spa Maldives at Niyama and Huvafen Fushi.
“The support teams are exceptional with tailoring exactly what you need to fit your spa concept, budgets and locations. The high quality of products and treatment standards are consistent, while allowing room for flexibility with protocols, which is a business manager’s dream.”
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Swissline by Dermalab
Inspired by the science of cellular rejuvenation and driven by the desire to optimise skin health an [more...]
Esse
Esse is a professional microbiome skincare brand founded in South Africa in 2002 by organic chemist, [more...]
Anne Semonin’s
product range
is based on
essential oils and
plant extracts
When French brand Anne Semonin was created more than 25 years ago, much of the wider industry focus was on developing products for specific skin types. In realising that there was a need to consider an individual’s skin condition and lifestyle, along with a range of other factors, Anne Semonin developed a much more holistic view, with the aim of delivering personalised skincare and treatments.
Today, the Anne Semonin ethos is to combine trace elements and essential oils with marine and plant extracts to visibly boost a woman’s beauty and soul and enhance her inner and outer radiance.
Among the company’s most important and unique – features is its range of results-driven professional and retail products, as well as its flexibility and ability to assist a spa in the day-to-day running of its business.
Maria Machera, international sales and marketing director, describes the company as “a pioneer of made to measure skincare treatments and experiences”.
“We believe in turning a spa into a profit centre – it’s not just about products but assisting the spa in their day-to-day business and being able to offer them business advice and support, marketing tips, ideas, and working alongside them.”
For Machera, the key is to identify the problems a spa is facing and to work with them to see how Anne Semonin can assist. “Can we share expertise to help? Are there things that worked in one location that we can adapt in another?” she asks.
“A spa may come to us and say they have a lot of teenage clients currently, in which case we can create personalised treatments for them. So we have the ability to work with spas at that level.”
Another key differentiator of the brand is that its professional and retail products are the same, with Machera reporting that some clients have seen retail sales make up over 30 per cent of their entire revenue.
Both client and spa customer feedback seem to validate the Anne Semonin approach. “The entire brand of products, marketing, support, resources, and innovation is fantastic,” says Elizabeth Regan, area director of LIME Spa Maldives at Niyama and Huvafen Fushi.
“The support teams are exceptional with tailoring exactly what you need to fit your spa concept, budgets and locations. The high quality of products and treatment standards are consistent, while allowing room for flexibility with protocols, which is a business manager’s dream.”
Read more from this issue of Spa Business magazine
View contents of Spa Business 2015 issue 3
Letters:
Investors better placed to make profits in spas than operators, says Roger Allen
News report: LivNordic
Raison d’Etre signs a deal with Viking Cruise Lines for its LivNordic spa brand
Trends: Spa Foresight™ 2015
The team behind Spa Business share their insights on what the world of wellness will look like in the future
Interview – Craig Cogut:
The founding partner of Six Senses’ investment firm Pegasus Capital Advisors reveals his vision for the spa operator. Rhianon Howells reports
Promotional feature: RKF Linen
Founder and CEO Riadh Bouaziz talks about the development of the linen company’s revolutionary
new Dreamsoft product and its uptake in leading hotels and spas worldwide
Thought Leaders: Expert predictions
Thought leaders from around the world, working in different industry sectors, talk about spa trends, challenges and growth opportunities
Promotional feature: Thalgo
After 50 successful years in the professional spa and beauty industry, the Thalgo brand is as strong and as innovative
as ever
Promotional feature: ManageMySpa
CEO Sudheer Koneru explains how a move from enterprise technology into spa
software resulted in the creation of a powerful system
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Swissline by Dermalab Inspired by the science of cellular rejuvenation and driven by the desire to optimise skin health an [more...]
