As studies show a doubling of mental health problems among children
and adolescents, should spas be doing more to offer services for the
teen and family demographic? Julie Cramer asks the industry
The Rewire Retreat for girls aged 13 to 16 is led by Natasha K Richardson / photo: Natasha K Richardson
Mental health has been a particularly dominant topic since people emerged from COVID-19 lockdowns seeking more meaningful help.
While no one would expect spas to replace specialist mental health services, they still offer numerous programmes and treatments that have a positive impact on the mind in a safe, professional and relaxed setting.
There’s also a growing conversation around how spas could open up to a demographic that’s especially known to encounter struggles with mental wellbeing: teenagers. Coping with hormonal changes and peer pressures might well be considered a rite of passage for this age group, but in today’s society, the problems are much greater than that.
Statistics published by WHO in 2021 show that one in seven 10 to 19-year-olds experience a mental disorder globally. Furthermore, a meta-analysis of 29 studies published between 2020-2021 found that 20 per cent of young people were suffering from elevated levels of anxiety and depression – double that of pre-pandemic levels.
With an adults-only policy in most spas, is it time to review the age limit and accept younger people? Leading US resorts such as Miraval and Canyon Ranch are paving the way with their dedicated children’s or family weeks. Is the time ripe for more operators to step into this arena and, if so, what are the legal and ethical considerations of targeting a younger market?
Could the demand become large enough to consider permanently lowering the age limit, or would this alienate existing clientele? Even if the business opportunity is currently small, is it smart to start marketing to the next generation of customers and play an influential part in helping them establish lifelong wellness habits, while at the same time cultivating brand loyalty? We ask the experts.
Natasha K Richardson
Founder, Rewire Retreat
photo: Natasha K Richardson
There’s a huge need for safe spaces where young people can go to learn new techniques from teachers outside of the systematic curriculum, who can inspire them to feel better about themselves.
In my travels, I met young people all over the world who spoke to me like an agony aunt or big sister about the weight they carry, problems at school and within themselves. So, I created the Rewire Retreat to empower teenagers.
Our retreats include up to 14 girls aged from 13 to 16. We focus on three core principles: teaching them to work with their own biology, connect with the outside world and master their emotions.
I’d advise any facility considering delivering a teenager-focused programme to think about what pre- and aftercare they’ll offer.
We’ve embedded a care system that looks after the girls before, during and after the retreat. The pre-care includes a detailed screening form to fill out and a one-to-one Zoom call. The aftercare includes a WhatsApp group and Unplugged monthly mentor membership they can join to keep connected and continue to learn and support each other.
There’s a good business case for spas to offer services for teenagers, especially in the area of mental health and anxiety. Operators should evolve their offering – not only with short-term physical treatments like massages but also long-term future-proofing services like trauma release therapies, somatic workshops and pop-up programmes.
Like any business, if you don’t respond to the changing needs of the audience, you’ll become extinct.
I’ve met young people all over the
world who spoke to me like an agony
aunt about the weight they carry
Rewire Retreats focus on connection, emotions and biology / photo: Natasha K Richardson
Jeremy McCarthy
Group director of leisure, spa and wellness, Mandarin Oriental
photo: mandarin oriental
Spas naturally offer experiences to aid mental health, including silent time, separation from technology and nurturing touch. Teenagers could also benefit from spending time in this environment to help establish a self-care mindset from a young age.
However, I don’t see this as a huge untapped market. Most teens may not have the money for spa services or prioritise them. At Mandarin Oriental spas, teen and family wellness is only a very small percentage of our revenue and not something we track closely.
That said, there are certainly many parents who want to expose their children to wellbeing experiences, so it would be beneficial for spas to find safe and appropriate ways to deliver these experiences to a younger clientele.
Before establishing a policy for younger guests, spas must fully understand their local legal requirements and insurance policy limitations and take advice from their legal counsel on the appropriate parental waivers and procedures for safe and appropriate treatment of teen guests.
One way to reduce liability is to encourage parents to be involved in their kids’ treatments by sharing an experience together in a couple’s treatment room, for example.
The fact that there are societal pressures on teens surrounding their appearance and self-esteem means that spas could help them learn new strategies to manage their own skincare, as well as their own mental and physical wellbeing.
At the same time, consideration also needs to be given to the ethical considerations of marketing beauty treatments to teens. Spa experiences that are purely aesthetic may be inappropriate.
I don’t see teens as a huge untapped
market … but there are certainly many
parents who want to expose their
children to wellbeing experiences
Joelle El Khoury
Child development and family wellness specialist, Zulal Wellness Resort
photo: Zulal Wellness Resort by Chiva-Som
Zulal, the first Chiva-Som destination outside of Thailand, offers adults-only wellness (Zulal Serenity) and family-focused approaches (Zulal Discovery) in the same setting. The idea is to develop familial bonds while also supporting individual wellness goals.
We offer a range of retreats and activities, such as Discovery Reconnect, which balances active family time with space for individuals, while Zulal Young Adults is ideal for guests aged 13 to 17 who want to learn to balance mind, body and spirit.
We draw from a curated list of over 400 activities, from gardening, kayaking and adventure walks to floating meditation, beach walks and dance. Alongside this, our Discovery Oasis offers age-appropriate spaces for four specific groups: 0 to three years, four to eight years, nine to 12 years and 13 to 17 years.
The school holidays are a key time for family stays and we’ve recently added a range of summer camps around topics such as happiness, mindfulness and emotional intelligence.
Families say they’ve seen significant improvements in the quality of time they spend together and say it’s also encouraged them to continue new habits when they go home, such as focusing on family walks, breathing exercises and cooking together.
With the right programme, activities and expertise, spas can offer an ideal environment for teenagers to focus on themselves and their families as they temporarily disconnect from the outside world.
To support a child or teenager, it’s important to build trust to ensure they engage with both individual and family activities, which is why we offer consultations with children and parents separately, as well as the entire family.
With the right activities and expertise, spas can offer an
ideal environment for teenagers to focus on themselves
Zulal has been a family-orientated resort from inception / photo: Zulal Wellness Resort by Chiva-Som
Amy McDonald
Founder and CEO, Under a Tree Wellness Consulting
photo: under a tree
Teens today face unprecedented levels of stress due to academic and social media pressures. Normalising mental health support and encouraging teens to seek early intervention will prevent more severe issues down the line.
We believe there’s a significant market for families travelling with teens, so facilities should consider lowering the age limit to include this demographic.
Many spa services offered to adults could easily be adapted for adolescents with minimal adjustments. We’d recommend focusing on self-care, relaxation and mindfulness experiences – coping mechanisms teens are already actively seeking – rather than appearance and beauty.
Liability issues must be carefully considered, as the traditional spa environment of being one-on-one with a therapist would not be suitable for those under 18. Obtaining parental consent and having a well-crafted waiver in place can help mitigate potential risks.
But with touchless wellness treatments now available, there’s an opportunity to have 13-year-olds and upwards be dressed and in a more public environment. This significantly reduces the risk of liability while presenting beneficial hands-free therapies such as red light, infrared, percussion instruments and acoustic vibrational experiences.
In this context, we’d encourage all operators to lower the age requirements and welcome a younger clientele. We believe that the time is right.
There’s a significant market for families travelling with teens
Read more from this issue of Spa Business magazine
View contents of Spa Business 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
As studies show a doubling of mental health problems among children
and adolescents, should spas be doing more to offer services for the
teen and family demographic? Julie Cramer asks the industry
The Rewire Retreat for girls aged 13 to 16 is led by Natasha K Richardson / photo: Natasha K Richardson
Mental health has been a particularly dominant topic since people emerged from COVID-19 lockdowns seeking more meaningful help.
While no one would expect spas to replace specialist mental health services, they still offer numerous programmes and treatments that have a positive impact on the mind in a safe, professional and relaxed setting.
There’s also a growing conversation around how spas could open up to a demographic that’s especially known to encounter struggles with mental wellbeing: teenagers. Coping with hormonal changes and peer pressures might well be considered a rite of passage for this age group, but in today’s society, the problems are much greater than that.
Statistics published by WHO in 2021 show that one in seven 10 to 19-year-olds experience a mental disorder globally. Furthermore, a meta-analysis of 29 studies published between 2020-2021 found that 20 per cent of young people were suffering from elevated levels of anxiety and depression – double that of pre-pandemic levels.
With an adults-only policy in most spas, is it time to review the age limit and accept younger people? Leading US resorts such as Miraval and Canyon Ranch are paving the way with their dedicated children’s or family weeks. Is the time ripe for more operators to step into this arena and, if so, what are the legal and ethical considerations of targeting a younger market?
Could the demand become large enough to consider permanently lowering the age limit, or would this alienate existing clientele? Even if the business opportunity is currently small, is it smart to start marketing to the next generation of customers and play an influential part in helping them establish lifelong wellness habits, while at the same time cultivating brand loyalty? We ask the experts.
Natasha K Richardson
Founder, Rewire Retreat
photo: Natasha K Richardson
There’s a huge need for safe spaces where young people can go to learn new techniques from teachers outside of the systematic curriculum, who can inspire them to feel better about themselves.
In my travels, I met young people all over the world who spoke to me like an agony aunt or big sister about the weight they carry, problems at school and within themselves. So, I created the Rewire Retreat to empower teenagers.
Our retreats include up to 14 girls aged from 13 to 16. We focus on three core principles: teaching them to work with their own biology, connect with the outside world and master their emotions.
I’d advise any facility considering delivering a teenager-focused programme to think about what pre- and aftercare they’ll offer.
We’ve embedded a care system that looks after the girls before, during and after the retreat. The pre-care includes a detailed screening form to fill out and a one-to-one Zoom call. The aftercare includes a WhatsApp group and Unplugged monthly mentor membership they can join to keep connected and continue to learn and support each other.
There’s a good business case for spas to offer services for teenagers, especially in the area of mental health and anxiety. Operators should evolve their offering – not only with short-term physical treatments like massages but also long-term future-proofing services like trauma release therapies, somatic workshops and pop-up programmes.
Like any business, if you don’t respond to the changing needs of the audience, you’ll become extinct.
I’ve met young people all over the
world who spoke to me like an agony
aunt about the weight they carry
Rewire Retreats focus on connection, emotions and biology / photo: Natasha K Richardson
Jeremy McCarthy
Group director of leisure, spa and wellness, Mandarin Oriental
photo: mandarin oriental
Spas naturally offer experiences to aid mental health, including silent time, separation from technology and nurturing touch. Teenagers could also benefit from spending time in this environment to help establish a self-care mindset from a young age.
However, I don’t see this as a huge untapped market. Most teens may not have the money for spa services or prioritise them. At Mandarin Oriental spas, teen and family wellness is only a very small percentage of our revenue and not something we track closely.
That said, there are certainly many parents who want to expose their children to wellbeing experiences, so it would be beneficial for spas to find safe and appropriate ways to deliver these experiences to a younger clientele.
Before establishing a policy for younger guests, spas must fully understand their local legal requirements and insurance policy limitations and take advice from their legal counsel on the appropriate parental waivers and procedures for safe and appropriate treatment of teen guests.
One way to reduce liability is to encourage parents to be involved in their kids’ treatments by sharing an experience together in a couple’s treatment room, for example.
The fact that there are societal pressures on teens surrounding their appearance and self-esteem means that spas could help them learn new strategies to manage their own skincare, as well as their own mental and physical wellbeing.
At the same time, consideration also needs to be given to the ethical considerations of marketing beauty treatments to teens. Spa experiences that are purely aesthetic may be inappropriate.
I don’t see teens as a huge untapped
market … but there are certainly many
parents who want to expose their
children to wellbeing experiences
Joelle El Khoury
Child development and family wellness specialist, Zulal Wellness Resort
photo: Zulal Wellness Resort by Chiva-Som
Zulal, the first Chiva-Som destination outside of Thailand, offers adults-only wellness (Zulal Serenity) and family-focused approaches (Zulal Discovery) in the same setting. The idea is to develop familial bonds while also supporting individual wellness goals.
We offer a range of retreats and activities, such as Discovery Reconnect, which balances active family time with space for individuals, while Zulal Young Adults is ideal for guests aged 13 to 17 who want to learn to balance mind, body and spirit.
We draw from a curated list of over 400 activities, from gardening, kayaking and adventure walks to floating meditation, beach walks and dance. Alongside this, our Discovery Oasis offers age-appropriate spaces for four specific groups: 0 to three years, four to eight years, nine to 12 years and 13 to 17 years.
The school holidays are a key time for family stays and we’ve recently added a range of summer camps around topics such as happiness, mindfulness and emotional intelligence.
Families say they’ve seen significant improvements in the quality of time they spend together and say it’s also encouraged them to continue new habits when they go home, such as focusing on family walks, breathing exercises and cooking together.
With the right programme, activities and expertise, spas can offer an ideal environment for teenagers to focus on themselves and their families as they temporarily disconnect from the outside world.
To support a child or teenager, it’s important to build trust to ensure they engage with both individual and family activities, which is why we offer consultations with children and parents separately, as well as the entire family.
With the right activities and expertise, spas can offer an
ideal environment for teenagers to focus on themselves
Zulal has been a family-orientated resort from inception / photo: Zulal Wellness Resort by Chiva-Som
Amy McDonald
Founder and CEO, Under a Tree Wellness Consulting
photo: under a tree
Teens today face unprecedented levels of stress due to academic and social media pressures. Normalising mental health support and encouraging teens to seek early intervention will prevent more severe issues down the line.
We believe there’s a significant market for families travelling with teens, so facilities should consider lowering the age limit to include this demographic.
Many spa services offered to adults could easily be adapted for adolescents with minimal adjustments. We’d recommend focusing on self-care, relaxation and mindfulness experiences – coping mechanisms teens are already actively seeking – rather than appearance and beauty.
Liability issues must be carefully considered, as the traditional spa environment of being one-on-one with a therapist would not be suitable for those under 18. Obtaining parental consent and having a well-crafted waiver in place can help mitigate potential risks.
But with touchless wellness treatments now available, there’s an opportunity to have 13-year-olds and upwards be dressed and in a more public environment. This significantly reduces the risk of liability while presenting beneficial hands-free therapies such as red light, infrared, percussion instruments and acoustic vibrational experiences.
In this context, we’d encourage all operators to lower the age requirements and welcome a younger clientele. We believe that the time is right.
There’s a significant market for families travelling with teens
Read more from this issue of Spa Business magazine
View contents of Spa Business 2024 issue 3
Editor's letter: At a crossroads
As the UK prepares to host this year's Global Wellness Summit, fresh research shows its wellness industry must address a number of issues if it's to maintain levels of unprecedented growth
Spa People: Charlotte Church
The Welsh singer talks about how growing up in the media spotlight has influenced The Dreaming, her healing retreat business
Spa People: Julia Bradbury
Leading a series of Walk Yourself Happy retreats based on her best-selling book and years of TV presenting
Spa People: Samantha Dunn
Shaking up the industry with her new, affordable DIY consultancy programme for entrepreneurs
News report: Big spenders
Finn Partners’ latest research shows how China’s high-net-worth women are redefining luxury travel
News report: Step back in time
Two new GWI reports analyse the growth of the global spa and hot springs markets over the past 10 to 15 years
Interview: Dillip Rajakarier
Following a 450 per cent increase in core revenues, Minor Hotels is planning 200 more properties. Megan Whitby sits down with its CEO
New opening: Kintsugi Space
Patrizia Bortolin talks to Lisa Starr about creating a transformative women-only sanctuary in Abu Dhabi
Research: To inform and inspire
The UK Spa Association has conducted its first survey of spa businesses in the country for 18 years. GM Bobby Griffiths unveils the numbers
Research: From wellness to wellbeing
A new study uncovers four wellness consumer market segments ripe for innovation. WELLSurvey co-author Kevin Kelly reveals the findings in a Spa Business exclusive
First person: To the source
Jane Kitchen takes to the sulphurous waters of Terme di Saturnia in Italy and shares details about its exciting upcoming sister site in Milan
Promotion: L'OCCITANE en Provence – the art of recovery
With an approach to wellbeing that’s both holistic and grounded in science, the latest massage from L’OCCITANE en Provence promises to have a powerfully-beneficial effect on customers, both in the spa and at home
New opening: Surrenne at The Emory
The £15k memberships at this wellness club in London sold out in just weeks. Creator Inge Theron tells us why
First person: Playful wellness
A Stella McCartney facial and Tracy Anderson studio are just two USPs Megan Whitby finds at Surrenne
Promotion: TechnoAlpin – naturally cool design
TechnoAlpin’s snow technology is not only an effective way to introduce gentle cold therapy into the spa environment, it’s also a powerful biophilic design element that can bring the wonder of nature indoors
Promotion: Biologique Recherche – potent partnership
A new anti-senescence serum from Biologique Recherche offers transformative results and raises the bar in anti-ageing skincare when combined with its iconic collagen formula
Promotion: Comfort Zone – A longer life for skin
Created to combat the visible signs of ageing, Comfort Zone’s latest range revamp is based on the company’s pioneering research into cutaneous cellular longevity
Promotion: G.M. COLLIN – Clinical excellence in skincare
With laboratories based in Montreal, G.M. Collin’s highly researched derma-corrective treatments have been helping skincare professionals deliver exceptional and exclusive results worldwide for many decades. We talk to VP Myriam Sayer
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.