IDEATTACK announces an exclusive deal with Chinese developer Evergrande Group to bring its gamechanging Fairytale Theme Parks to cities across the mainland
Fairytale Theme Park includes the Brilliant China zone
IDEATTACK, a global leader in tourism and leisure destinations, has partnered with Evergrande Tourism Group as its exclusive designer, planner, attraction producer and general contractor.
The location-based entertainment design expert has been working with Evergrande, one of China’s biggest developers, on a park design envisioned as a one-of-a-kind destination that celebrates the diverse variety of fairy stories, myths and legends from across the world.
The newly announced deal comprises the development of a new theme park brand, Evergrande Fairytale Theme Park, and the construction of up to six parks located at different locations in China.
Evergrande Fairytale Theme Park is envisioned as a top-quality entertainment destination featuring more than cutting-edge attractions, including immersive multimedia rides and theatres, across six specially themed zones: Splendid China, Magical Europe, Mysterious Kingdom, Adventure South America, Surfing Sea and Space Travel.
Each zone and every ride has its own unique story to make it truly outstanding.
With its highly-themed architecture, ride and show experiences and dining and retail offering, Evergrande Fairytale Theme Park is on track to be a gamechanger in China’s theme park industry in several key ways:
• By breaking the quality gap between domestic Chinese theme parks and established overseas brands; Evergrande Fairytale Theme Park is set to meet or exceed world’s top theme park brands
• By breaking the trend of developing high-quality leisure projects of this type only in a few major cities; Evergrande Fairytale Theme Park is bringing the high-end experience to the whole of China
• By employing Chinese themes, stories, myths and legends in over one-third of attractions and high-tech experiential rides and shows; Evergrande Fairytale Theme Park’s largest themed zone will be Brilliant China Zone, featuring exclusively Chinese stories, characters and atmosphere
• By providing local residents a true escape form everyday life to a one-of-a-kind leisure paradise: Evergrande Fairytale Theme Park will feature ultimate fantasy environments, with elaborate, original buildings and façades, unseen elsewhere, to create a completely immersive experience for visitors and their families
The stories told in the attractions will correspond to the narrative of each themed land and will be created by chosen industry professionals already proven in the creation of the world’s top attractions.
From an operational point of view, the theme parks are set to be fully open year-round, regardless of season, climate or weather. This is possible as visitors will have the choice of circulating both outdoors –through lush themed landscape environments – or staying entirely indoors, moving through the interconnecting corridors, which are dotted with speciality retail and exciting dining options.
Upon completion of Evergrande Fairytale Theme Parks, China will at last have its own formidable theme park brand that will offer its citizens an original domestic leisure experience product. We hope that Evergrande Fairytale Theme Park projects will inspire the theme park industry in China and set the a higher bar for the level of expectation and quality for future tourism and entertainment projects.
Read more from this issue of Spa Business magazine
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
IDEATTACK role: Exclusive design, planning and production partner
ABOUT IDEATTACK IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects with the wow factor. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based firm creates original, profitable, high-quality attractions on a realistic budget. The holistic service includes all stages of project development, from masterplanning to concept and brand design to construction supervision.
IDEATTACK CEO Natasha Varnica
and president Dan Thomas
Evergrande representatives and IDEATTACK’s Dan Thomas announce their theme park plans at a ceremony
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
IDEATTACK announces an exclusive deal with Chinese developer Evergrande Group to bring its gamechanging Fairytale Theme Parks to cities across the mainland
Fairytale Theme Park includes the Brilliant China zone
IDEATTACK, a global leader in tourism and leisure destinations, has partnered with Evergrande Tourism Group as its exclusive designer, planner, attraction producer and general contractor.
The location-based entertainment design expert has been working with Evergrande, one of China’s biggest developers, on a park design envisioned as a one-of-a-kind destination that celebrates the diverse variety of fairy stories, myths and legends from across the world.
The newly announced deal comprises the development of a new theme park brand, Evergrande Fairytale Theme Park, and the construction of up to six parks located at different locations in China.
Evergrande Fairytale Theme Park is envisioned as a top-quality entertainment destination featuring more than cutting-edge attractions, including immersive multimedia rides and theatres, across six specially themed zones: Splendid China, Magical Europe, Mysterious Kingdom, Adventure South America, Surfing Sea and Space Travel.
Each zone and every ride has its own unique story to make it truly outstanding.
With its highly-themed architecture, ride and show experiences and dining and retail offering, Evergrande Fairytale Theme Park is on track to be a gamechanger in China’s theme park industry in several key ways:
• By breaking the quality gap between domestic Chinese theme parks and established overseas brands; Evergrande Fairytale Theme Park is set to meet or exceed world’s top theme park brands
• By breaking the trend of developing high-quality leisure projects of this type only in a few major cities; Evergrande Fairytale Theme Park is bringing the high-end experience to the whole of China
• By employing Chinese themes, stories, myths and legends in over one-third of attractions and high-tech experiential rides and shows; Evergrande Fairytale Theme Park’s largest themed zone will be Brilliant China Zone, featuring exclusively Chinese stories, characters and atmosphere
• By providing local residents a true escape form everyday life to a one-of-a-kind leisure paradise: Evergrande Fairytale Theme Park will feature ultimate fantasy environments, with elaborate, original buildings and façades, unseen elsewhere, to create a completely immersive experience for visitors and their families
The stories told in the attractions will correspond to the narrative of each themed land and will be created by chosen industry professionals already proven in the creation of the world’s top attractions.
From an operational point of view, the theme parks are set to be fully open year-round, regardless of season, climate or weather. This is possible as visitors will have the choice of circulating both outdoors –through lush themed landscape environments – or staying entirely indoors, moving through the interconnecting corridors, which are dotted with speciality retail and exciting dining options.
Upon completion of Evergrande Fairytale Theme Parks, China will at last have its own formidable theme park brand that will offer its citizens an original domestic leisure experience product. We hope that Evergrande Fairytale Theme Park projects will inspire the theme park industry in China and set the a higher bar for the level of expectation and quality for future tourism and entertainment projects.
Read more from this issue of Spa Business magazine
Interview: Jane Cooper
We talked to Jane Cooper, COO
and president of Herschend Family
Entertainment, about the company
portfolio and all things Dollywood
IDEATTACK role: Exclusive design, planning and production partner
ABOUT IDEATTACK IDEATTACK brings architecture and entertainment design together to create large-scale, mixed-use leisure tourism projects with the wow factor. Founded in 2004 by Natasha Varnica and Dan Thomas, the Los Angeles-based firm creates original, profitable, high-quality attractions on a realistic budget. The holistic service includes all stages of project development, from masterplanning to concept and brand design to construction supervision.
IDEATTACK CEO Natasha Varnica
and president Dan Thomas
Evergrande representatives and IDEATTACK’s Dan Thomas announce their theme park plans at a ceremony
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Fairytale Theme Park includes themes from around the world
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
