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Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Mohammed Ibrahim, CEO of industry design and consultancy practice,
Albert Einstein once said “Play is the highest form of research”, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness. “My aim is to revive this philosophy and help our future generations develop and have fun, away from the stressful life we put them through.
“We want kids to be kids, learning without stress and enjoying life but how can we do this today? The high-tech life they live nowadays takes them away from the active, movement-filled life children used to live and creates a lot of problems with their social, visual and motor skills.
“It’s so important we give our children the right tools to adjust and stay healthy and socially intact. We must ensure we let them shine,” he says.
“When we talk about wellness for kids, we’re not talking about kids’ spas, we’re much more interested in how to help guide our new generation to develop and cope with life challenges,” he explains.
Children’s clubhouses “The availability of children’s facilities – I’d call them children’s clubhouses – are a key consideration for consumers when choosing their next destination,” says Ibrahim, “so they should be a revenue generator, as well as offering what each parent seeks for their child and what each child needs.”
Ibrahim’s vision is to enable kids to re-learn the skills they’re losing due to modern life: “Our aim is to meet the needs of families and operators through a creative design approach that aims to make sure kids stay kids, but also learn while being active,” he says.
“Offering this kind of full experience that caters for children, while also giving parents the opportunity to ‘dream big’ in terms of their own wellbeing, is very important for spa and wellness operators.
The complete experience “Parents must also be relieved of worry about their kids’ wellbeing and to know they’ll be playing, learning, experimenting and developing,” he says.
“My vision is for the creation of a kids club which is a complete experience – a place where children can grow, develop life skills and have fun, while creating a socially integrated community for all the family,” says Ibrahim.
“When developing children’s clubs, we take into account each location, the society and culture. This ensures we create every facility using a concept that’s unique and special in every way – every time,” says Ibrahim.
“Life challenges have a vital role to play in kids’ everyday lives, it shapes them into healthy, happy adults.”
The process “When creating great children’s clubs, the assessment process is very important. This is conducted using observatory play research, where experts establish the development needs of the target audience,” explains Ibrahim.
“The most important aspects when designing any children’s facility are this research and understanding the daily operational challenges. This enables us to create custom-designed solutions and enhancement programmes designed to respect each child’s differences and visions.”
Children’s clubhouses - The Wellness Blueprint
Mohammed Ibrahim outlines the elements of play needed to inspire kids to have fun and gain confidence.
Target age groups are toddlers, preschoolers and school-aged children. Each will have their own dedicated zones
The social zone
Here, kids learn behavioural skills, enjoy making friends, building their character and learning how to integrate with others and to deal with living successfully in society
Language development
Language development allows
kids to learn how to express themselves by talking and making conversation, reading and storytelling, listening and expressing
The active zone
The place where kids use their body to develop their strength and endurance and their motor skills to achieve higher levels of physical literacy and better health and vitality
Visual perception
These activities help the brain make sense of what the eyes see.
Visual perception has been shown to be closely associated with language processing
Auditory perception
This developmental element involves listening and explaining what you heard. We use auditory perception to enjoy the theatre or cinema, get attached to a story and then express our opinion
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
+ More featured suppliers
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Saskia Spa
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Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Mohammed Ibrahim, CEO of industry design and consultancy practice,
Albert Einstein once said “Play is the highest form of research”, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness. “My aim is to revive this philosophy and help our future generations develop and have fun, away from the stressful life we put them through.
“We want kids to be kids, learning without stress and enjoying life but how can we do this today? The high-tech life they live nowadays takes them away from the active, movement-filled life children used to live and creates a lot of problems with their social, visual and motor skills.
“It’s so important we give our children the right tools to adjust and stay healthy and socially intact. We must ensure we let them shine,” he says.
“When we talk about wellness for kids, we’re not talking about kids’ spas, we’re much more interested in how to help guide our new generation to develop and cope with life challenges,” he explains.
Children’s clubhouses “The availability of children’s facilities – I’d call them children’s clubhouses – are a key consideration for consumers when choosing their next destination,” says Ibrahim, “so they should be a revenue generator, as well as offering what each parent seeks for their child and what each child needs.”
Ibrahim’s vision is to enable kids to re-learn the skills they’re losing due to modern life: “Our aim is to meet the needs of families and operators through a creative design approach that aims to make sure kids stay kids, but also learn while being active,” he says.
“Offering this kind of full experience that caters for children, while also giving parents the opportunity to ‘dream big’ in terms of their own wellbeing, is very important for spa and wellness operators.
The complete experience “Parents must also be relieved of worry about their kids’ wellbeing and to know they’ll be playing, learning, experimenting and developing,” he says.
“My vision is for the creation of a kids club which is a complete experience – a place where children can grow, develop life skills and have fun, while creating a socially integrated community for all the family,” says Ibrahim.
“When developing children’s clubs, we take into account each location, the society and culture. This ensures we create every facility using a concept that’s unique and special in every way – every time,” says Ibrahim.
“Life challenges have a vital role to play in kids’ everyday lives, it shapes them into healthy, happy adults.”
The process “When creating great children’s clubs, the assessment process is very important. This is conducted using observatory play research, where experts establish the development needs of the target audience,” explains Ibrahim.
“The most important aspects when designing any children’s facility are this research and understanding the daily operational challenges. This enables us to create custom-designed solutions and enhancement programmes designed to respect each child’s differences and visions.”
Children’s clubhouses - The Wellness Blueprint
Mohammed Ibrahim outlines the elements of play needed to inspire kids to have fun and gain confidence.
Target age groups are toddlers, preschoolers and school-aged children. Each will have their own dedicated zones
The social zone
Here, kids learn behavioural skills, enjoy making friends, building their character and learning how to integrate with others and to deal with living successfully in society
Language development
Language development allows
kids to learn how to express themselves by talking and making conversation, reading and storytelling, listening and expressing
The active zone
The place where kids use their body to develop their strength and endurance and their motor skills to achieve higher levels of physical literacy and better health and vitality
Visual perception
These activities help the brain make sense of what the eyes see.
Visual perception has been shown to be closely associated with language processing
Auditory perception
This developmental element involves listening and explaining what you heard. We use auditory perception to enjoy the theatre or cinema, get attached to a story and then express our opinion
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a
digital platform that will provide professionals with strategic guidance on how to build
transformational leisure experiences that drive profit.
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
+ More featured suppliers
COMPANY PROFILES
Saskia Spa Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms pa [more...]
