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Benjamin Bernet (left) and Justin Guilbert (right)
The US military has helped develop a skincare line to meet the needs of military troops stationed in the harshest environments.
Founded in 2018, US-based Bravo Sierra worked with 1,000 people on active-duty, who engaged in field-testing and provided feedback.
The products were first made available to military patrons via Air Force, Army, Marine Corps and Navy Exchanges worldwide but are now on sale to the general public at very affordable prices.
The eight items include products for the body, hair, and face, all of which are vegan, cruelty-free and made without parabens, phthalates, SLS/SLES or phenoxyethanol. The price point is between US$5 (€4, £4) and US$14 (€13, £11).
The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.
Co-founded by Benjamin Bernet and Justin Guilbert, Bravo Sierra takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.
Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.
Bernet tells Spa Business: “These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message.”
Guilbert adds: “We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians.”
The duo contribute 5 per cent of company revenue to the Morale, Welfare and Recreation network, which offers a range of community support programmes to US service members, veterans, and their families.
Bravo Sierra found business support in a group of investment partners delivering a US$6.75m seed round of funding in early 2019, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.
The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Yon-Ka
As pioneers in aromatherapy since 1954 and founders of the Yon-Ka brand, the Multaler Laboratories, [more...]
Benjamin Bernet (left) and Justin Guilbert (right)
The US military has helped develop a skincare line to meet the needs of military troops stationed in the harshest environments.
Founded in 2018, US-based Bravo Sierra worked with 1,000 people on active-duty, who engaged in field-testing and provided feedback.
The products were first made available to military patrons via Air Force, Army, Marine Corps and Navy Exchanges worldwide but are now on sale to the general public at very affordable prices.
The eight items include products for the body, hair, and face, all of which are vegan, cruelty-free and made without parabens, phthalates, SLS/SLES or phenoxyethanol. The price point is between US$5 (€4, £4) and US$14 (€13, £11).
The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.
Co-founded by Benjamin Bernet and Justin Guilbert, Bravo Sierra takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.
Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.
Bernet tells Spa Business: “These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message.”
Guilbert adds: “We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians.”
The duo contribute 5 per cent of company revenue to the Morale, Welfare and Recreation network, which offers a range of community support programmes to US service members, veterans, and their families.
Bravo Sierra found business support in a group of investment partners delivering a US$6.75m seed round of funding in early 2019, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.
The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Yon-Ka As pioneers in aromatherapy since 1954 and founders of the Yon-Ka brand, the Multaler Laboratories, [more...]
