Benjamin Bernet (left) and Justin Guilbert (right)
The US military has helped develop a skincare line to meet the needs of military troops stationed in the harshest environments.
Founded in 2018, US-based Bravo Sierra worked with 1,000 people on active-duty, who engaged in field-testing and provided feedback.
The products were first made available to military patrons via Air Force, Army, Marine Corps and Navy Exchanges worldwide but are now on sale to the general public at very affordable prices.
The eight items include products for the body, hair, and face, all of which are vegan, cruelty-free and made without parabens, phthalates, SLS/SLES or phenoxyethanol. The price point is between US$5 (€4, £4) and US$14 (€13, £11).
The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.
Co-founded by Benjamin Bernet and Justin Guilbert, Bravo Sierra takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.
Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.
Bernet tells Spa Business: “These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message.”
Guilbert adds: “We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians.”
The duo contribute 5 per cent of company revenue to the Morale, Welfare and Recreation network, which offers a range of community support programmes to US service members, veterans, and their families.
Bravo Sierra found business support in a group of investment partners delivering a US$6.75m seed round of funding in early 2019, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.
The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
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Benjamin Bernet (left) and Justin Guilbert (right)
The US military has helped develop a skincare line to meet the needs of military troops stationed in the harshest environments.
Founded in 2018, US-based Bravo Sierra worked with 1,000 people on active-duty, who engaged in field-testing and provided feedback.
The products were first made available to military patrons via Air Force, Army, Marine Corps and Navy Exchanges worldwide but are now on sale to the general public at very affordable prices.
The eight items include products for the body, hair, and face, all of which are vegan, cruelty-free and made without parabens, phthalates, SLS/SLES or phenoxyethanol. The price point is between US$5 (€4, £4) and US$14 (€13, £11).
The most popular item is the 100 per cent biodegradable cloth wipe made with antibacterial agents that can clean an entire body.
Co-founded by Benjamin Bernet and Justin Guilbert, Bravo Sierra takes its name from the NATO phonetic alphabet and alludes to cutting through the BS.
Bernet previously worked for L’Oréal and Glossier and was also head of global marketing for Kiehl’s men’s care, while Guilbert is a former marketing executive from Garnier and Maybelline.
Bernet tells Spa Business: “These are men and women being the best version of themselves through their service to the country and we were inspired to take that unifying ethos and launch a company that develops products which reflect that message.”
Guilbert adds: “We believe that if our products are good enough for the men and women who go through extreme conditions to serve our country, then we’re confident they’ll outperform the expectations of high performance-seeking civilians.”
The duo contribute 5 per cent of company revenue to the Morale, Welfare and Recreation network, which offers a range of community support programmes to US service members, veterans, and their families.
Bravo Sierra found business support in a group of investment partners delivering a US$6.75m seed round of funding in early 2019, led by Global Founders Capital, with participation from Canaan Partners, Mousse Partners, BoxGroup, Redo Ventures and Grace Beauty Capital.
The brand has announced plans to enter the nutrition space, expand the product range and launch partnerships in 2020.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2020 issue 1
Editor's letter: Time to shine
As spas reach peak revenues, now’s the time for our industry to act as a catalyst in working out how we measure the impact of an experience and the ‘return on wellness’ says Spa Business' editor Katie Barnes
Promotional feature: TechnoAlpin
If you want to deliver a hot and cold experience as part of your wellness programme, adding a snowroom will introduce a delightful and more gentle form of cold therapy, as Sara Brenninger explains
Trends: Spa Foresight™
Climate emergency, gen alpha and brain optimisation are among Spa Business’ latest trend predictions
Promotional feature: The Wellness
Investing in children’s facilities gives a spa and wellness offering a competitive edge, as well as helping the next generation achieve their potential, explains Mohammed Ibrahim, CEO of industry design and consultancy practice, The Wellness
Promotional feature: RKF Luxury Linen
As a symbol of luxury, innovation and quality in the world of spa and hospitality, much of RKF Luxury Linen’s success comes from its highly client-centric design process, says CEO Riadh Bouaziz
Design: Heat of the moment
From giant golden eggs and converted ski lifts to rustic, hand-crafted huts, we showcase the latest in heat experience design and innovations
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day
(GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation
experiences.
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI-
powered intelligence system to help physicians deliver continuous, personalised longevity-
focused care at scale.
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is
expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and
2029.
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly
customised approach to designing massage beds and loungers in high-end wellness
environments. [more...]
+ More featured suppliers
COMPANY PROFILES
Trybe Trybe was founded back in 2020, and the past five years has seen Trybe become the fastest growing al [more...]
