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Research
Bounceback

ISPA’s latest US industry study paints a positive picture for the future of US spas, with the market showing strong signs of recovery, finds Megan Whitby


Spas across the US generated US$18.1bn (€17.2bn, £14.4bn) in revenues in 2021, marking an almost 50 per cent increase when compared to 2020 (US$12.1bn, €11.5bn, £9.7bn).

This is according to data from the 2022 US Spa Industry Study, conducted by PricewaterhouseCoopers (PwC) on behalf of the International Spa Association (ISPA).

The report, which is published annually, details overall revenue, number of spa visits, number of spas, revenue per visit and total employees for the US spa industry in 2021.

Findings signal encouraging news for market recovery, indicating revenue has nearly returned to 2019, pre-pandemic levels – US$19.1bn (€18.1n, £15.3bn) – an all-time high for the industry.

“We’re thrilled to report strong signs of recovery for our industry,” said ISPA president Lynne McNees. “We’re confident this positive trend will continue and we look forward to seeing how members use this new industry and consumer data to further elevate the industry.”

Visits and revenues up
The 2022 report also found spa visits increased by nearly 40 per cent – shifting from 124 million in 2020 to 173 million in 2021.
Revenue per visit received a boost too, jumping from US$97.50 (€92.65, £77.77) to US$104.50 (€99.30, £83.35), indicating a seven per cent rise.

The total number of employees rose 13.2 per cent from 304,800 in 2020 to 345,000 in 2021. ISPA splits this into full-time (162,800), part-time (167,100) and contracted staff (15,100) – which had declined slightly by 0.7%.

As of January 2022, 21,510 spas were recorded, compared to 21,560 in 2021*, which indicates a 0.2 per cent fall, but includes locations temporarily closed.

“This year’s study indicates a significant bounceback from the depths of the pandemic in 2020,” said Colin Mcilheney, global research leader at PwC. “The overall revenue growth, substantial increase in visits and sharp rise in revenue-per-visit are particularly encouraging as the industry continues its recovery.”

ISPA’s US Spa Industry Study has been published annually since 1999 and the latest edition saw responses from 2,300 spas. The study was unveiled at ISPA’s Conference & Expo in May at the Mandalay Bay Resort and Casino in Las Vegas. The association is set to release its full findings in July 2022.

*Count includes spas temporarily closed at the end of 2021
ISPA president Lynne McNees Credit: Photo: ISPA
PwC global research leader Colin Mcilhene Credit: Photo: ISPA
Spa visits increased by almost 40 per cent from 2020 to 2021 Credit: Photo: Shutterstock/4 PM production
FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
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The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
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18-22 May 2024

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European Health Prevention Day

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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
Research
Bounceback

ISPA’s latest US industry study paints a positive picture for the future of US spas, with the market showing strong signs of recovery, finds Megan Whitby


Spas across the US generated US$18.1bn (€17.2bn, £14.4bn) in revenues in 2021, marking an almost 50 per cent increase when compared to 2020 (US$12.1bn, €11.5bn, £9.7bn).

This is according to data from the 2022 US Spa Industry Study, conducted by PricewaterhouseCoopers (PwC) on behalf of the International Spa Association (ISPA).

The report, which is published annually, details overall revenue, number of spa visits, number of spas, revenue per visit and total employees for the US spa industry in 2021.

Findings signal encouraging news for market recovery, indicating revenue has nearly returned to 2019, pre-pandemic levels – US$19.1bn (€18.1n, £15.3bn) – an all-time high for the industry.

“We’re thrilled to report strong signs of recovery for our industry,” said ISPA president Lynne McNees. “We’re confident this positive trend will continue and we look forward to seeing how members use this new industry and consumer data to further elevate the industry.”

Visits and revenues up
The 2022 report also found spa visits increased by nearly 40 per cent – shifting from 124 million in 2020 to 173 million in 2021.
Revenue per visit received a boost too, jumping from US$97.50 (€92.65, £77.77) to US$104.50 (€99.30, £83.35), indicating a seven per cent rise.

The total number of employees rose 13.2 per cent from 304,800 in 2020 to 345,000 in 2021. ISPA splits this into full-time (162,800), part-time (167,100) and contracted staff (15,100) – which had declined slightly by 0.7%.

As of January 2022, 21,510 spas were recorded, compared to 21,560 in 2021*, which indicates a 0.2 per cent fall, but includes locations temporarily closed.

“This year’s study indicates a significant bounceback from the depths of the pandemic in 2020,” said Colin Mcilheney, global research leader at PwC. “The overall revenue growth, substantial increase in visits and sharp rise in revenue-per-visit are particularly encouraging as the industry continues its recovery.”

ISPA’s US Spa Industry Study has been published annually since 1999 and the latest edition saw responses from 2,300 spas. The study was unveiled at ISPA’s Conference & Expo in May at the Mandalay Bay Resort and Casino in Las Vegas. The association is set to release its full findings in July 2022.

*Count includes spas temporarily closed at the end of 2021
ISPA president Lynne McNees Credit: Photo: ISPA
PwC global research leader Colin Mcilhene Credit: Photo: ISPA
Spa visits increased by almost 40 per cent from 2020 to 2021 Credit: Photo: Shutterstock/4 PM production
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FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded by Dietmar Werner in 1985. He invented a dosing system for calcium hypochlorite for [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS