The 4,300sq m spa was designed by Muza Lab / photo: Royal Mansour Tamuda Bay
A4,300sq m medi-spa offering a doctor-backed longevity programme has made its debut at Royal Mansour Tamuda Bay in Morocco.
The property is the third site in the Royal Mansour Collection, a hotel company owned by the country’s royal family, led by King Mohammed VI.
Year-round appeal Set on the shores of the Alboran Sea, the hotel is a complex of 55 sea-view suites and villas and marks the first beachside location for the brand.
The other two properties are the flagship Royal Mansour Marrakech, known for its city retreat spa and the Royal Mansour Casablanca, which has a two-floor spa – again in an urban location.
Tamuda Bay is an emerging destination in Morocco, which is traditionally a preferred summer retreat for domestic tourists. To address the seasonality, the team knew it needed something different and set about launching one of the country’s first medi-spas.
“Our location is the perfect spot for a rejuvenation destination,” Kenza Zizi, director of marketing and communications for Royal Mansour, tells Spa Business. “The benefits of the [Mediterranean] sea, the surrounding nature [and mountains] and the authentic lifestyle of the local Berber community closely resemble the characteristics of the world’s renowned Blue Zones. Moreover, the global rise of wellness tourism has reinforced our decision.
Zizi adds: “Our objective is to transform it into a year-round destination and to attract new markets.” It’s expected that 30-50 per cent of the medi-spa’s business will come from locals in the summer and a membership is in the planning. It’s anticipated that international guests from Spain, France and the UK will make up the majority of customers the rest of the year.
Longevity signature With interior design by Muza Lab, the spa features five medical treatment rooms, nine wellness therapy rooms and six hammam suites. There’s also a marine pool, hydrotherapy suites, a traditional hammam, meditation spaces, yoga and pilates studios, plus private relaxation areas.
The menu has been designed to support wellbeing and is backed by professionals – medical staff include an in-house doctor, a dermatologist, a dietitian, a physiotherapist and three nurses. There are also two holistic medicine practitioners and 12 spa therapists.
Prices for the signature seven-day longevity programme start at MAD55,000 (US$5,933, €5,220, £4,472), excluding accommodation, and the offering is centred around five pillars: nutrition; physical activity; sleep and recovery; stress and emotional wellbeing; and metabolic analysis.
Guests receive a metabolic blood test as part of the programme, on top of Mediterranean-style meals based on seasonal fruit and vegetables, plus fresh fish as the main protein source.
The longevity experience also includes CV, postural and mobility testing, combined with fitness advice to improve performance. Their lifestyle and sleep habits are also assessed, in addition to heart rate variability and cortisol levels, to determine the prescription of personalised protocols, such as yoga, mindfulness and energy treatments.
Extra modalities include acupuncture, sound healing, lymphatic drainage, watsu, osteopathy and holistic therapies.
“Tamuda Bay will appeal to a wide spectrum of travellers, from wellness enthusiasts to families seeking a luxurious holiday,” concludes Zizi. We’re confident it will become the new must-visit destination.”
Royal Mansour Tamuda Bay: supplier partners
Consultancy:Arch Amenities Group
Skincare:Dr Burgener, marocMaroc and Leonor Greyl
Non-invasive medical technology:Leo Hyper Pulse (for hair removal and various aesthetic treatments), CryoGenesys (for fat reduction), Icoone Laser (for skin improvements) and Dermio Care (for skin rejuvenation)
Treatment beds:Gharieni
Hydrothermal experiences:Massor
Linen:Garnier Thiebaut
Fitness equipment:Matrix
Software:Booker (by Mindbody)
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
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our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
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The 4,300sq m spa was designed by Muza Lab / photo: Royal Mansour Tamuda Bay
A4,300sq m medi-spa offering a doctor-backed longevity programme has made its debut at Royal Mansour Tamuda Bay in Morocco.
The property is the third site in the Royal Mansour Collection, a hotel company owned by the country’s royal family, led by King Mohammed VI.
Year-round appeal Set on the shores of the Alboran Sea, the hotel is a complex of 55 sea-view suites and villas and marks the first beachside location for the brand.
The other two properties are the flagship Royal Mansour Marrakech, known for its city retreat spa and the Royal Mansour Casablanca, which has a two-floor spa – again in an urban location.
Tamuda Bay is an emerging destination in Morocco, which is traditionally a preferred summer retreat for domestic tourists. To address the seasonality, the team knew it needed something different and set about launching one of the country’s first medi-spas.
“Our location is the perfect spot for a rejuvenation destination,” Kenza Zizi, director of marketing and communications for Royal Mansour, tells Spa Business. “The benefits of the [Mediterranean] sea, the surrounding nature [and mountains] and the authentic lifestyle of the local Berber community closely resemble the characteristics of the world’s renowned Blue Zones. Moreover, the global rise of wellness tourism has reinforced our decision.
Zizi adds: “Our objective is to transform it into a year-round destination and to attract new markets.” It’s expected that 30-50 per cent of the medi-spa’s business will come from locals in the summer and a membership is in the planning. It’s anticipated that international guests from Spain, France and the UK will make up the majority of customers the rest of the year.
Longevity signature With interior design by Muza Lab, the spa features five medical treatment rooms, nine wellness therapy rooms and six hammam suites. There’s also a marine pool, hydrotherapy suites, a traditional hammam, meditation spaces, yoga and pilates studios, plus private relaxation areas.
The menu has been designed to support wellbeing and is backed by professionals – medical staff include an in-house doctor, a dermatologist, a dietitian, a physiotherapist and three nurses. There are also two holistic medicine practitioners and 12 spa therapists.
Prices for the signature seven-day longevity programme start at MAD55,000 (US$5,933, €5,220, £4,472), excluding accommodation, and the offering is centred around five pillars: nutrition; physical activity; sleep and recovery; stress and emotional wellbeing; and metabolic analysis.
Guests receive a metabolic blood test as part of the programme, on top of Mediterranean-style meals based on seasonal fruit and vegetables, plus fresh fish as the main protein source.
The longevity experience also includes CV, postural and mobility testing, combined with fitness advice to improve performance. Their lifestyle and sleep habits are also assessed, in addition to heart rate variability and cortisol levels, to determine the prescription of personalised protocols, such as yoga, mindfulness and energy treatments.
Extra modalities include acupuncture, sound healing, lymphatic drainage, watsu, osteopathy and holistic therapies.
“Tamuda Bay will appeal to a wide spectrum of travellers, from wellness enthusiasts to families seeking a luxurious holiday,” concludes Zizi. We’re confident it will become the new must-visit destination.”
Royal Mansour Tamuda Bay: supplier partners
Consultancy:Arch Amenities Group
Skincare:Dr Burgener, marocMaroc and Leonor Greyl
Non-invasive medical technology:Leo Hyper Pulse (for hair removal and various aesthetic treatments), CryoGenesys (for fat reduction), Icoone Laser (for skin improvements) and Dermio Care (for skin rejuvenation)
Treatment beds:Gharieni
Hydrothermal experiences:Massor
Linen:Garnier Thiebaut
Fitness equipment:Matrix
Software:Booker (by Mindbody)
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body
mapping scanners to improve public health, for AI company Midjourney.
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has
broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa –
which is due to open in 2028.
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
We Work Well Inc In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
