Attia is one of the most respected names in longevity medicine / photo: Sipa US: Alamy
One of the biggest names in longevity medicine, Peter Attia, has been revealed as a co-founder of Biograph, an advanced preventative health and diagnostics clinic that has just formally launched to the public in the US and plans to expand globally.
Biograph aims to provide the industry’s most personalised care plan for members by collecting more than 1,000 data points from up to 30-plus evaluations. It’s one of an exponential number of new players in preventative healthcare – a market that’s expected to reach US$773.1 billion (€682.09 billion, £575.74 billion) by 2034, according to Transparency Market Research.
A licensed and practising physician, Attia is famous for championing evidence-based interventions over trendy hacks and has a string of celebrity followers from Chris Hemsworth to Oprah Winfrey.
“Diagnostics are foundational to evaluating and implementing an effective health strategy informed by a systems-based approach, as well as comprehensive analyses that consider each data point within the context of an individual’s entire health picture,” says Attia. “Biograph’s evaluation is best in class, which is why I recommend my patients start here.”
Five pillar focus Attia co-founded Biograph, currently operating in the San Francisco Bay area, with Michael Doney, an emergency medicine doctor turned longevity clinician and researcher and John Hering, a venture capitalist known for backing Elon Musk.
The clinic combines advanced diagnostics such as clinical-grade VO2 max testing and whole-body MRI scans with the latest medical research, point-in-time assessments and ongoing nutrition and exercise consultations.
It then assesses the risk and insights across five critical health pillars – atherosclerotic cardiovascular disease, metabolic dysfunction, brain health and neurodegenerative disease, cancer risk and early detection and quality of life metrics.
Doney tells Spa Business that it’s Biograph’s comprehensive approach across these five specific pillars, which makes it “fundamentally different” from other companies offering cutting-edge diagnostics, such as Clinique La Prairie and Fountain Life.
“The result is not just a snapshot, but a dynamic health model that evolves with each member over time,” he explains, saying the idea is to create a new standard of care that prioritises prevention. “What brought me to Biograph was a conviction that we can – and must – do better when it comes to protecting human health. Like many people, I’ve witnessed the toll that delayed diagnoses and fragmented care can take. The idea that we can now identify risk early, offer people real clarity and support long-term decision-making based on their unique biology – that’s powerful.”
Opening to a small cohort of patients in 2020, Biograph has welcomed thousands of members over the last five years and says that more than 15 per cent of them have discovered urgent or life-altering health insights – from cancer to cardiovascular and neurodegenerative diseases – since joining.
The clinic currently has two membership levels. Core, which offers 20-plus assessments and initial guidance, is priced at US$7,500 (€6,616, £5,583) a year. Black, which includes 30-plus assessments and ongoing expertise, costs US$15,000 (€13,232, £11,167) annually. “The response [from members] has been extraordinary,” says Doney. “It’s a strong signal that people are looking for something more empowering when it comes to their health.”
Biograph recently announced that a second clinic in New York City will open imminently and confirmed to Spa Business that it’s “actively working on expansion” and is considering more sites across the US as well as internationally.
Wellness washing concerns Having the support of Attia speaks volumes about Biograph. He’s one of the hottest – and most respected – figures in the longevity arena. Attia is the author of the bestseller Outlive: The Science and Art of Longevity, which explores methods to prevent chronic diseases and promote long-term health through lifestyle interventions. He also hosts The Drive, a podcast where he discusses topics related to health, medicine and longevity with various experts.
Most recently, he’s stepped into the spotlight as the key medical expert in Limitless, a National Geographic series which sees actor Chris Hemsworth taking on various challenges – from fasting to swimming in the Arctic – to combat ageing.
“So much of what we did in the show was really tailored to Chris,” says Attia in a LaughingPlace.com interview. “So we could be more prescriptive and precise in our recommendations.”
It’s this focus on precision which has seen Attia voice his concern about wellness washing. He’s been particularly vocal about supplement companies using vague or exaggerated claims without strong clinical data.
While he supports cold exposure in moderation, such as cold showers and plunges, for some benefits such as mental resilience and possibly inflammation modulation, he’s more sceptical about commercialised cryotherapy chambers which make big promises about fat loss, ageing and detoxification.
He’s open to heat therapy – especially traditional sauna use, which has been found to reduce cardiovascular risk and mortality (see www.spabusiness.com/saunastudy). In a recent episode of The Drive, however, he queried red light therapy, saying that while some studies suggest benefits in areas such as acne treatment and wound healing, the overall evidence remains mixed and more high-quality research is needed to confirm its efficacy in other areas.
In general, he’s in favour of anything that reduces stress – such as massage and floatation – as long as it’s not sold as a ‘cure-all’. And he’s a big believer in mental wellbeing.
“Emotional health may represent the most important component of healthspan,” he says in his book Outlive. “Nothing else about longevity is really worth much without some degree of happiness, fulfilment and connection to others.”
In a previous issue of Spa Business, we asked industry experts whether they thought longevity clinics had staying power and the potential to go mainstream. Read www.spabusiness.com/etalongevity to find out more.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
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Attia is one of the most respected names in longevity medicine / photo: Sipa US: Alamy
One of the biggest names in longevity medicine, Peter Attia, has been revealed as a co-founder of Biograph, an advanced preventative health and diagnostics clinic that has just formally launched to the public in the US and plans to expand globally.
Biograph aims to provide the industry’s most personalised care plan for members by collecting more than 1,000 data points from up to 30-plus evaluations. It’s one of an exponential number of new players in preventative healthcare – a market that’s expected to reach US$773.1 billion (€682.09 billion, £575.74 billion) by 2034, according to Transparency Market Research.
A licensed and practising physician, Attia is famous for championing evidence-based interventions over trendy hacks and has a string of celebrity followers from Chris Hemsworth to Oprah Winfrey.
“Diagnostics are foundational to evaluating and implementing an effective health strategy informed by a systems-based approach, as well as comprehensive analyses that consider each data point within the context of an individual’s entire health picture,” says Attia. “Biograph’s evaluation is best in class, which is why I recommend my patients start here.”
Five pillar focus Attia co-founded Biograph, currently operating in the San Francisco Bay area, with Michael Doney, an emergency medicine doctor turned longevity clinician and researcher and John Hering, a venture capitalist known for backing Elon Musk.
The clinic combines advanced diagnostics such as clinical-grade VO2 max testing and whole-body MRI scans with the latest medical research, point-in-time assessments and ongoing nutrition and exercise consultations.
It then assesses the risk and insights across five critical health pillars – atherosclerotic cardiovascular disease, metabolic dysfunction, brain health and neurodegenerative disease, cancer risk and early detection and quality of life metrics.
Doney tells Spa Business that it’s Biograph’s comprehensive approach across these five specific pillars, which makes it “fundamentally different” from other companies offering cutting-edge diagnostics, such as Clinique La Prairie and Fountain Life.
“The result is not just a snapshot, but a dynamic health model that evolves with each member over time,” he explains, saying the idea is to create a new standard of care that prioritises prevention. “What brought me to Biograph was a conviction that we can – and must – do better when it comes to protecting human health. Like many people, I’ve witnessed the toll that delayed diagnoses and fragmented care can take. The idea that we can now identify risk early, offer people real clarity and support long-term decision-making based on their unique biology – that’s powerful.”
Opening to a small cohort of patients in 2020, Biograph has welcomed thousands of members over the last five years and says that more than 15 per cent of them have discovered urgent or life-altering health insights – from cancer to cardiovascular and neurodegenerative diseases – since joining.
The clinic currently has two membership levels. Core, which offers 20-plus assessments and initial guidance, is priced at US$7,500 (€6,616, £5,583) a year. Black, which includes 30-plus assessments and ongoing expertise, costs US$15,000 (€13,232, £11,167) annually. “The response [from members] has been extraordinary,” says Doney. “It’s a strong signal that people are looking for something more empowering when it comes to their health.”
Biograph recently announced that a second clinic in New York City will open imminently and confirmed to Spa Business that it’s “actively working on expansion” and is considering more sites across the US as well as internationally.
Wellness washing concerns Having the support of Attia speaks volumes about Biograph. He’s one of the hottest – and most respected – figures in the longevity arena. Attia is the author of the bestseller Outlive: The Science and Art of Longevity, which explores methods to prevent chronic diseases and promote long-term health through lifestyle interventions. He also hosts The Drive, a podcast where he discusses topics related to health, medicine and longevity with various experts.
Most recently, he’s stepped into the spotlight as the key medical expert in Limitless, a National Geographic series which sees actor Chris Hemsworth taking on various challenges – from fasting to swimming in the Arctic – to combat ageing.
“So much of what we did in the show was really tailored to Chris,” says Attia in a LaughingPlace.com interview. “So we could be more prescriptive and precise in our recommendations.”
It’s this focus on precision which has seen Attia voice his concern about wellness washing. He’s been particularly vocal about supplement companies using vague or exaggerated claims without strong clinical data.
While he supports cold exposure in moderation, such as cold showers and plunges, for some benefits such as mental resilience and possibly inflammation modulation, he’s more sceptical about commercialised cryotherapy chambers which make big promises about fat loss, ageing and detoxification.
He’s open to heat therapy – especially traditional sauna use, which has been found to reduce cardiovascular risk and mortality (see www.spabusiness.com/saunastudy). In a recent episode of The Drive, however, he queried red light therapy, saying that while some studies suggest benefits in areas such as acne treatment and wound healing, the overall evidence remains mixed and more high-quality research is needed to confirm its efficacy in other areas.
In general, he’s in favour of anything that reduces stress – such as massage and floatation – as long as it’s not sold as a ‘cure-all’. And he’s a big believer in mental wellbeing.
“Emotional health may represent the most important component of healthspan,” he says in his book Outlive. “Nothing else about longevity is really worth much without some degree of happiness, fulfilment and connection to others.”
In a previous issue of Spa Business, we asked industry experts whether they thought longevity clinics had staying power and the potential to go mainstream. Read www.spabusiness.com/etalongevity to find out more.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
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i-Tech Industries Founded by Dr. Gianfranco Tudico, CEO of i-Tech Industries, icoone was created from the vision of co [more...]
