Attia is one of the most respected names in longevity medicine / photo: Sipa US: Alamy
One of the biggest names in longevity medicine, Peter Attia, has been revealed as a co-founder of Biograph, an advanced preventative health and diagnostics clinic that has just formally launched to the public in the US and plans to expand globally.
Biograph aims to provide the industry’s most personalised care plan for members by collecting more than 1,000 data points from up to 30-plus evaluations. It’s one of an exponential number of new players in preventative healthcare – a market that’s expected to reach US$773.1 billion (€682.09 billion, £575.74 billion) by 2034, according to Transparency Market Research.
A licensed and practising physician, Attia is famous for championing evidence-based interventions over trendy hacks and has a string of celebrity followers from Chris Hemsworth to Oprah Winfrey.
“Diagnostics are foundational to evaluating and implementing an effective health strategy informed by a systems-based approach, as well as comprehensive analyses that consider each data point within the context of an individual’s entire health picture,” says Attia. “Biograph’s evaluation is best in class, which is why I recommend my patients start here.”
Five pillar focus Attia co-founded Biograph, currently operating in the San Francisco Bay area, with Michael Doney, an emergency medicine doctor turned longevity clinician and researcher and John Hering, a venture capitalist known for backing Elon Musk.
The clinic combines advanced diagnostics such as clinical-grade VO2 max testing and whole-body MRI scans with the latest medical research, point-in-time assessments and ongoing nutrition and exercise consultations.
It then assesses the risk and insights across five critical health pillars – atherosclerotic cardiovascular disease, metabolic dysfunction, brain health and neurodegenerative disease, cancer risk and early detection and quality of life metrics.
Doney tells Spa Business that it’s Biograph’s comprehensive approach across these five specific pillars, which makes it “fundamentally different” from other companies offering cutting-edge diagnostics, such as Clinique La Prairie and Fountain Life.
“The result is not just a snapshot, but a dynamic health model that evolves with each member over time,” he explains, saying the idea is to create a new standard of care that prioritises prevention. “What brought me to Biograph was a conviction that we can – and must – do better when it comes to protecting human health. Like many people, I’ve witnessed the toll that delayed diagnoses and fragmented care can take. The idea that we can now identify risk early, offer people real clarity and support long-term decision-making based on their unique biology – that’s powerful.”
Opening to a small cohort of patients in 2020, Biograph has welcomed thousands of members over the last five years and says that more than 15 per cent of them have discovered urgent or life-altering health insights – from cancer to cardiovascular and neurodegenerative diseases – since joining.
The clinic currently has two membership levels. Core, which offers 20-plus assessments and initial guidance, is priced at US$7,500 (€6,616, £5,583) a year. Black, which includes 30-plus assessments and ongoing expertise, costs US$15,000 (€13,232, £11,167) annually. “The response [from members] has been extraordinary,” says Doney. “It’s a strong signal that people are looking for something more empowering when it comes to their health.”
Biograph recently announced that a second clinic in New York City will open imminently and confirmed to Spa Business that it’s “actively working on expansion” and is considering more sites across the US as well as internationally.
Wellness washing concerns Having the support of Attia speaks volumes about Biograph. He’s one of the hottest – and most respected – figures in the longevity arena. Attia is the author of the bestseller Outlive: The Science and Art of Longevity, which explores methods to prevent chronic diseases and promote long-term health through lifestyle interventions. He also hosts The Drive, a podcast where he discusses topics related to health, medicine and longevity with various experts.
Most recently, he’s stepped into the spotlight as the key medical expert in Limitless, a National Geographic series which sees actor Chris Hemsworth taking on various challenges – from fasting to swimming in the Arctic – to combat ageing.
“So much of what we did in the show was really tailored to Chris,” says Attia in a LaughingPlace.com interview. “So we could be more prescriptive and precise in our recommendations.”
It’s this focus on precision which has seen Attia voice his concern about wellness washing. He’s been particularly vocal about supplement companies using vague or exaggerated claims without strong clinical data.
While he supports cold exposure in moderation, such as cold showers and plunges, for some benefits such as mental resilience and possibly inflammation modulation, he’s more sceptical about commercialised cryotherapy chambers which make big promises about fat loss, ageing and detoxification.
He’s open to heat therapy – especially traditional sauna use, which has been found to reduce cardiovascular risk and mortality (see www.spabusiness.com/saunastudy). In a recent episode of The Drive, however, he queried red light therapy, saying that while some studies suggest benefits in areas such as acne treatment and wound healing, the overall evidence remains mixed and more high-quality research is needed to confirm its efficacy in other areas.
In general, he’s in favour of anything that reduces stress – such as massage and floatation – as long as it’s not sold as a ‘cure-all’. And he’s a big believer in mental wellbeing.
“Emotional health may represent the most important component of healthspan,” he says in his book Outlive. “Nothing else about longevity is really worth much without some degree of happiness, fulfilment and connection to others.”
In a previous issue of Spa Business, we asked industry experts whether they thought longevity clinics had staying power and the potential to go mainstream. Read www.spabusiness.com/etalongevity to find out more.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
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Attia is one of the most respected names in longevity medicine / photo: Sipa US: Alamy
One of the biggest names in longevity medicine, Peter Attia, has been revealed as a co-founder of Biograph, an advanced preventative health and diagnostics clinic that has just formally launched to the public in the US and plans to expand globally.
Biograph aims to provide the industry’s most personalised care plan for members by collecting more than 1,000 data points from up to 30-plus evaluations. It’s one of an exponential number of new players in preventative healthcare – a market that’s expected to reach US$773.1 billion (€682.09 billion, £575.74 billion) by 2034, according to Transparency Market Research.
A licensed and practising physician, Attia is famous for championing evidence-based interventions over trendy hacks and has a string of celebrity followers from Chris Hemsworth to Oprah Winfrey.
“Diagnostics are foundational to evaluating and implementing an effective health strategy informed by a systems-based approach, as well as comprehensive analyses that consider each data point within the context of an individual’s entire health picture,” says Attia. “Biograph’s evaluation is best in class, which is why I recommend my patients start here.”
Five pillar focus Attia co-founded Biograph, currently operating in the San Francisco Bay area, with Michael Doney, an emergency medicine doctor turned longevity clinician and researcher and John Hering, a venture capitalist known for backing Elon Musk.
The clinic combines advanced diagnostics such as clinical-grade VO2 max testing and whole-body MRI scans with the latest medical research, point-in-time assessments and ongoing nutrition and exercise consultations.
It then assesses the risk and insights across five critical health pillars – atherosclerotic cardiovascular disease, metabolic dysfunction, brain health and neurodegenerative disease, cancer risk and early detection and quality of life metrics.
Doney tells Spa Business that it’s Biograph’s comprehensive approach across these five specific pillars, which makes it “fundamentally different” from other companies offering cutting-edge diagnostics, such as Clinique La Prairie and Fountain Life.
“The result is not just a snapshot, but a dynamic health model that evolves with each member over time,” he explains, saying the idea is to create a new standard of care that prioritises prevention. “What brought me to Biograph was a conviction that we can – and must – do better when it comes to protecting human health. Like many people, I’ve witnessed the toll that delayed diagnoses and fragmented care can take. The idea that we can now identify risk early, offer people real clarity and support long-term decision-making based on their unique biology – that’s powerful.”
Opening to a small cohort of patients in 2020, Biograph has welcomed thousands of members over the last five years and says that more than 15 per cent of them have discovered urgent or life-altering health insights – from cancer to cardiovascular and neurodegenerative diseases – since joining.
The clinic currently has two membership levels. Core, which offers 20-plus assessments and initial guidance, is priced at US$7,500 (€6,616, £5,583) a year. Black, which includes 30-plus assessments and ongoing expertise, costs US$15,000 (€13,232, £11,167) annually. “The response [from members] has been extraordinary,” says Doney. “It’s a strong signal that people are looking for something more empowering when it comes to their health.”
Biograph recently announced that a second clinic in New York City will open imminently and confirmed to Spa Business that it’s “actively working on expansion” and is considering more sites across the US as well as internationally.
Wellness washing concerns Having the support of Attia speaks volumes about Biograph. He’s one of the hottest – and most respected – figures in the longevity arena. Attia is the author of the bestseller Outlive: The Science and Art of Longevity, which explores methods to prevent chronic diseases and promote long-term health through lifestyle interventions. He also hosts The Drive, a podcast where he discusses topics related to health, medicine and longevity with various experts.
Most recently, he’s stepped into the spotlight as the key medical expert in Limitless, a National Geographic series which sees actor Chris Hemsworth taking on various challenges – from fasting to swimming in the Arctic – to combat ageing.
“So much of what we did in the show was really tailored to Chris,” says Attia in a LaughingPlace.com interview. “So we could be more prescriptive and precise in our recommendations.”
It’s this focus on precision which has seen Attia voice his concern about wellness washing. He’s been particularly vocal about supplement companies using vague or exaggerated claims without strong clinical data.
While he supports cold exposure in moderation, such as cold showers and plunges, for some benefits such as mental resilience and possibly inflammation modulation, he’s more sceptical about commercialised cryotherapy chambers which make big promises about fat loss, ageing and detoxification.
He’s open to heat therapy – especially traditional sauna use, which has been found to reduce cardiovascular risk and mortality (see www.spabusiness.com/saunastudy). In a recent episode of The Drive, however, he queried red light therapy, saying that while some studies suggest benefits in areas such as acne treatment and wound healing, the overall evidence remains mixed and more high-quality research is needed to confirm its efficacy in other areas.
In general, he’s in favour of anything that reduces stress – such as massage and floatation – as long as it’s not sold as a ‘cure-all’. And he’s a big believer in mental wellbeing.
“Emotional health may represent the most important component of healthspan,” he says in his book Outlive. “Nothing else about longevity is really worth much without some degree of happiness, fulfilment and connection to others.”
In a previous issue of Spa Business, we asked industry experts whether they thought longevity clinics had staying power and the potential to go mainstream. Read www.spabusiness.com/etalongevity to find out more.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a
digital platform that will provide professionals with strategic guidance on how to build
transformational leisure experiences that drive profit.
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