Djokovic has co-founded a biohacking pod and been named global wellness advisor for Aman / photo: Aman Group
Novak Djokovic, one of the most successful tennis players in history, is serving up an ace in the wellness world, backing an innovative wellbeing chamber set to hit the market imminently, while also stepping into the role of global wellness advisor for Aman.
The 38-year-old Serbian, who holds the record for the most Grand Slam singles titles by a male player, lives by a deeply personal wellness philosophy that fuses physical health, mental discipline and spiritual growth.
His journey began after struggles with fatigue and asthma early in his career, which led him to adopt a gluten-free, dairy-free and refined sugar-free diet – a change he says transformed his life. In his book Serve to Win, he describes how eliminating certain foods gave him “a new body” and sharper mental focus.
Still ranked the sixth-best player in the world, Djokovic is known for exploring unconventional, and sometimes controversial, approaches to health. He came under fire for refusing to be forced into having the COVID-19 vaccine, preferring to look for a treatment for the virus. This led him to become the main stakeholder of QuantBioRes, a Danish biotech firm working on a remedy for the infectious disease rather than an inoculation.
He’s openly spoken about using yoga and breathing rituals to ground himself in tournaments and about turning to floatation therapy and CVAC, a type of pressure chamber, for recovery. And he’s now championing and investing in multiple ventures in the space.
Immersive pod investment This passion for pushing boundaries in personal wellbeing is embodied in his latest endeavour: an immersive pod known as Regenesis, which promises a multisensory reset.
“Across the expanse of my career, I’ve been in constant pursuit of any incremental edge that drives consistent peak performance and keeps me at the top of my game,” he declares. “That journey has brought me here. I’m delighted to present Regenesis, a convergence of leading-edge technologies that shall enable many others to discover their best selves.”
The pod combines multiple modalities – including light therapy, sound frequency, pulsed electromagnetic fields (PEMF), aromatherapy, crystal energy and infrared heat – to promote rapid physical and mental recovery.
“It’s a modern solution to a busy life,” said Djokovic at the Upfront Ventures Summit last year. “You go in and out in 5, 10, 15, 20 and 30 minutes and feel refreshed, revitalised and recharged for the rest of the day.”
The tennis star, who is a co-founder and investor in the pod, says the idea was born in Bali, Indonesia, in 2019, following a chance meeting with Australian Tav Keen, who specialises in using technology to quickly induce deep meditative states.
The duo have set up a workshop and lab in Bali and an operations team globally to launch Regenesis later this year. They intend to introduce the pod via an exclusive “invite-only programme to selected individuals on our waitlist”.
Qatar Airways has been named as one of the first official partners, with the airline’s staff and travellers set to benefit from its treatment.
Advising Aman Although nothing has been released to the media, Spa Business predicts Aman to be next in line for a collaboration with Regenesis.
The luxury boutique hotel brand, which specialises in ‘transformational experiences’, has just named Djokovic its first global wellness advisor, entering into a multi-year partnership with him to curate a range of holistic Longevity Pathway retreats.
The first of these retreats is a detoxification programme that will be available year-round at seven Aman destinations worldwide. The three-day retreat is based on Djokovic’s tried and tested approach to fitness and wellbeing – “It is a way of life and it is a better way of life,” he says.
Personalised and performance-driven, it will include a guided reset for body, mind and spirit, beginning with a signature treatment lasting between 90 and 150 minutes. The programme then draws inspiration from each property setting – from ayurveda at Amanbagh in India to sunrise yoga overlooking the Utah desert at Amangiri in the US.
Speaking about the alliance, Djokovic adds: “I’m very proud to be a global wellness advisor for Aman. The vision and mission that the brand has – and that I have – are very much aligned. We have a common language.”
Djokovic is also slated to host an intimate in-person retreat later this year at one of Aman’s flagship destinations, which has yet to be revealed. His role is expected to go beyond designing exclusive programming to advising on future product development and brand extension in the wellness space.
Aman, founded in 1988, has 36 hotels, resorts and residences in 20 destinations around the world, as well as a pipeline of future projects under construction. For further insight, read our interview with Aman owner, Vlad Doronin, at spabusiness.com/doronin.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Djokovic has co-founded a biohacking pod and been named global wellness advisor for Aman / photo: Aman Group
Novak Djokovic, one of the most successful tennis players in history, is serving up an ace in the wellness world, backing an innovative wellbeing chamber set to hit the market imminently, while also stepping into the role of global wellness advisor for Aman.
The 38-year-old Serbian, who holds the record for the most Grand Slam singles titles by a male player, lives by a deeply personal wellness philosophy that fuses physical health, mental discipline and spiritual growth.
His journey began after struggles with fatigue and asthma early in his career, which led him to adopt a gluten-free, dairy-free and refined sugar-free diet – a change he says transformed his life. In his book Serve to Win, he describes how eliminating certain foods gave him “a new body” and sharper mental focus.
Still ranked the sixth-best player in the world, Djokovic is known for exploring unconventional, and sometimes controversial, approaches to health. He came under fire for refusing to be forced into having the COVID-19 vaccine, preferring to look for a treatment for the virus. This led him to become the main stakeholder of QuantBioRes, a Danish biotech firm working on a remedy for the infectious disease rather than an inoculation.
He’s openly spoken about using yoga and breathing rituals to ground himself in tournaments and about turning to floatation therapy and CVAC, a type of pressure chamber, for recovery. And he’s now championing and investing in multiple ventures in the space.
Immersive pod investment This passion for pushing boundaries in personal wellbeing is embodied in his latest endeavour: an immersive pod known as Regenesis, which promises a multisensory reset.
“Across the expanse of my career, I’ve been in constant pursuit of any incremental edge that drives consistent peak performance and keeps me at the top of my game,” he declares. “That journey has brought me here. I’m delighted to present Regenesis, a convergence of leading-edge technologies that shall enable many others to discover their best selves.”
The pod combines multiple modalities – including light therapy, sound frequency, pulsed electromagnetic fields (PEMF), aromatherapy, crystal energy and infrared heat – to promote rapid physical and mental recovery.
“It’s a modern solution to a busy life,” said Djokovic at the Upfront Ventures Summit last year. “You go in and out in 5, 10, 15, 20 and 30 minutes and feel refreshed, revitalised and recharged for the rest of the day.”
The tennis star, who is a co-founder and investor in the pod, says the idea was born in Bali, Indonesia, in 2019, following a chance meeting with Australian Tav Keen, who specialises in using technology to quickly induce deep meditative states.
The duo have set up a workshop and lab in Bali and an operations team globally to launch Regenesis later this year. They intend to introduce the pod via an exclusive “invite-only programme to selected individuals on our waitlist”.
Qatar Airways has been named as one of the first official partners, with the airline’s staff and travellers set to benefit from its treatment.
Advising Aman Although nothing has been released to the media, Spa Business predicts Aman to be next in line for a collaboration with Regenesis.
The luxury boutique hotel brand, which specialises in ‘transformational experiences’, has just named Djokovic its first global wellness advisor, entering into a multi-year partnership with him to curate a range of holistic Longevity Pathway retreats.
The first of these retreats is a detoxification programme that will be available year-round at seven Aman destinations worldwide. The three-day retreat is based on Djokovic’s tried and tested approach to fitness and wellbeing – “It is a way of life and it is a better way of life,” he says.
Personalised and performance-driven, it will include a guided reset for body, mind and spirit, beginning with a signature treatment lasting between 90 and 150 minutes. The programme then draws inspiration from each property setting – from ayurveda at Amanbagh in India to sunrise yoga overlooking the Utah desert at Amangiri in the US.
Speaking about the alliance, Djokovic adds: “I’m very proud to be a global wellness advisor for Aman. The vision and mission that the brand has – and that I have – are very much aligned. We have a common language.”
Djokovic is also slated to host an intimate in-person retreat later this year at one of Aman’s flagship destinations, which has yet to be revealed. His role is expected to go beyond designing exclusive programming to advising on future product development and brand extension in the wellness space.
Aman, founded in 1988, has 36 hotels, resorts and residences in 20 destinations around the world, as well as a pipeline of future projects under construction. For further insight, read our interview with Aman owner, Vlad Doronin, at spabusiness.com/doronin.
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 2
Editor’s letter: The Gen Z effect
With young adults reshaping our industry, affordable, community-based models are thriving, while traditional spas risk being left behind
Spa people: Novak Djokovic
Game, set, spa. The tennis star is poised to launch a biohacking pod while also entering a multi-year ambassador partnership with Aman
Spa people: Peter Attia
One of the most respected names in longevity medicine has co-founded preventative health clinic, Biograph
Spa people: Alexis Dean
The founder of Soak is on a mission to deliver social wellness without the hefty price tag across Australia
News report: Young influencers
Millennials and Gen Zers are redefining the wellness landscape according to new research by McKinsey
News report: Double vision
Fresh data from RLA Global reveals that hotels delivering wellness earn twice as much as those that don’t
Project preview: Laugarás Lagoon
Contrast bathing and fine dining are two USPs of a new geothermal destination in Iceland’s Golden Circle
Interview: Suzanne Holbrook
Marriott’s new global leader of spa, fitness and wellness talks candidly to Katie Barnes about her plans for the world’s largest hotel spa portfolio
Ask an expert: Vagus nerve
Insider insights into why this critical nerve is a key to wellbeing and how supportive treatments are set to shake up spa menus. Kath Hudson reports
Research: Marginally speaking
CBRE’s latest numbers show that spa revenues in US hotels have edged upward, profits have slipped slightly and costs are down
Investigation: Dealing with death
With a new openness emerging around the subject of end-of-life care, Julie Cramer investigates whether spas could offer death doula services
Trend: Head first
Judy Chapman tries out brain mapping at Gwinganna to see why it’s become so popular
First person: Relaxation rebooted
Does AI massage have a place in luxury spas? Cassandra Cavanah heads to The Ritz-Carlton Bacara, Santa Barbara to find out
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
