Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Brown has previously worked for GOCO and Resense Spas
Emlyn Brown has joined AccorHotels as vice president of wellbeing for its luxury portfolio and will work on spa and overall hotel wellness for brands such as Sofitel, Swissôtel, Fairmont and Raffles, among others. He will be based in Paris.
His role will cover everything from design and concepts to facilities and programming – all with a view to helping guests feel more energised and healthier than when they arrived. This is something the group refers to as ‘imperceptible wellness’. It includes working with Accor’s 250-plus spas globally, as well as having a hand in the design and function of guestrooms, the interaction of food and beverage with spa and fitness and the energy levels in public areas.
Brown joins the team at Accor in place of industry veteran Andrew Gibson, who was vice president of spa and wellness from 2014 to May this year, when he left to join the team at Larry Ellison’s Sensei.
Aldina Duarte Ramos and Lindsay Madden-Nadeau will report into him as directors of wellbeing. Both women have been in the spa industry for a number of years and are well-respected throughout the sector. Duarte Ramos works on wellness for Sofitel, Swissôtel and Pullman, while Madden-Nadeau focuses on Fairmont, Raffles and MGallery.
Before this move, Brown previously spent three years at spa consultancy and management company Resense Spas, where he was managing director of Asia, based in Beijing and then global design director, based in Switzerland.
He also did a five-year stint with GOCO Hospitality as director of spa operations, based in Bangkok.
In welcoming him to the team, Accor’s senior vice president of luxury brands, Rick Harvey Lam, says: “Emlyn will direct our global strategy in the pivotal area of wellbeing, enhancing our luxury offering through transformative guest experiences. His experience, skill set and leadership traits also position him well for future success within the group.”
Brown says: “AccorHotels’ discerning, affluent clientele are well-travelled and increasingly motivated by the opportunity to maintain and even improve their approach to health and wellbeing during their journeys.
“My goal is to surpass the expectations of our guests and to infuse their entire experience with opportunities for transformative, innovative and extraordinary moments of wellbeing.”
AccorHotels acquired FRHI Hotels & Resorts in 2016 for a reported US$2.7bn (€2.4bn, £2.1bn), making it one of the biggest hotel groups in the world. It has around 4,000 properties globally.
In a previous issue of Spa Business, we analysed what the merger and the move to overall wellness meant for group’s spa departments (see SB17/1 p76).
Read more from this issue of Spa Business magazine
Interview: Thomas Klein
Senior living, family resorts and urban retreats are all on the cards for Canyon Ranch says COO and president Thomas Klein. Katie Barnes finds out more
Trends: Spa Foresight™ 2018/19
Spa Business’ predictions for the future include vegan spas, blue light antidotes, home wellness and plastic-free facilities
Interview: Dietmar Mueller-Elmau
The owner of Germany’s Schloss Elmau tells Spa Business why music, culture and spa feed the mind and soul
Promotional feature: Living Earth Crafts
Living Earth Crafts has distinguished itself with furniture for the spa industry that combines high design with seamless functionality. Brian Paris gives us insight into the company’s stylish new introductions
Event report: GWS 2018 - Bella vita
An Italian inspired Global Wellness Summit featured fashion, food, fitness and spa… and cameos from Hugh Jackman and Oprah Winfrey. Spa Business gives its highlights
Research: Growing up
Spa is the fastest growing sector of the US$4.2tn global wellness economy according to the latest GWI research
Event report: WTA Conference
What do wellness travellers want? And what issues need to be addressed as the wellness tourism sector grows? Anne Dimon reports from the inaugural meeting of the Wellness Tourism Association
Fitness: Inhale the future
Ashley Neese tells Spa Business about the possibilities of breathwork and opening up the practice to more people
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Fenix Group srl
Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
Bellezi
Founded in 2009 as a Dutch family business, Bellezi brings more than 20 years of experience in treat [more...]
Brown has previously worked for GOCO and Resense Spas
Emlyn Brown has joined AccorHotels as vice president of wellbeing for its luxury portfolio and will work on spa and overall hotel wellness for brands such as Sofitel, Swissôtel, Fairmont and Raffles, among others. He will be based in Paris.
His role will cover everything from design and concepts to facilities and programming – all with a view to helping guests feel more energised and healthier than when they arrived. This is something the group refers to as ‘imperceptible wellness’. It includes working with Accor’s 250-plus spas globally, as well as having a hand in the design and function of guestrooms, the interaction of food and beverage with spa and fitness and the energy levels in public areas.
Brown joins the team at Accor in place of industry veteran Andrew Gibson, who was vice president of spa and wellness from 2014 to May this year, when he left to join the team at Larry Ellison’s Sensei.
Aldina Duarte Ramos and Lindsay Madden-Nadeau will report into him as directors of wellbeing. Both women have been in the spa industry for a number of years and are well-respected throughout the sector. Duarte Ramos works on wellness for Sofitel, Swissôtel and Pullman, while Madden-Nadeau focuses on Fairmont, Raffles and MGallery.
Before this move, Brown previously spent three years at spa consultancy and management company Resense Spas, where he was managing director of Asia, based in Beijing and then global design director, based in Switzerland.
He also did a five-year stint with GOCO Hospitality as director of spa operations, based in Bangkok.
In welcoming him to the team, Accor’s senior vice president of luxury brands, Rick Harvey Lam, says: “Emlyn will direct our global strategy in the pivotal area of wellbeing, enhancing our luxury offering through transformative guest experiences. His experience, skill set and leadership traits also position him well for future success within the group.”
Brown says: “AccorHotels’ discerning, affluent clientele are well-travelled and increasingly motivated by the opportunity to maintain and even improve their approach to health and wellbeing during their journeys.
“My goal is to surpass the expectations of our guests and to infuse their entire experience with opportunities for transformative, innovative and extraordinary moments of wellbeing.”
AccorHotels acquired FRHI Hotels & Resorts in 2016 for a reported US$2.7bn (€2.4bn, £2.1bn), making it one of the biggest hotel groups in the world. It has around 4,000 properties globally.
In a previous issue of Spa Business, we analysed what the merger and the move to overall wellness meant for group’s spa departments (see SB17/1 p76).
Read more from this issue of Spa Business magazine
Interview: Thomas Klein
Senior living, family resorts and urban retreats are all on the cards for Canyon Ranch says COO and president Thomas Klein. Katie Barnes finds out more
Trends: Spa Foresight™ 2018/19
Spa Business’ predictions for the future include vegan spas, blue light antidotes, home wellness and plastic-free facilities
Interview: Dietmar Mueller-Elmau
The owner of Germany’s Schloss Elmau tells Spa Business why music, culture and spa feed the mind and soul
Promotional feature: Living Earth Crafts
Living Earth Crafts has distinguished itself with furniture for the spa industry that combines high design with seamless functionality. Brian Paris gives us insight into the company’s stylish new introductions
Event report: GWS 2018 - Bella vita
An Italian inspired Global Wellness Summit featured fashion, food, fitness and spa… and cameos from Hugh Jackman and Oprah Winfrey. Spa Business gives its highlights
Research: Growing up
Spa is the fastest growing sector of the US$4.2tn global wellness economy according to the latest GWI research
Event report: WTA Conference
What do wellness travellers want? And what issues need to be addressed as the wellness tourism sector grows? Anne Dimon reports from the inaugural meeting of the Wellness Tourism Association
Fitness: Inhale the future
Ashley Neese tells Spa Business about the possibilities of breathwork and opening up the practice to more people
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Fenix Group srl Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
