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Event report
SpaChina Summit - Fine China

Findings from a new survey revealed at this year’s SpaChina Summit indicate the current state of the Chinese spa market. Lisa Starr summarises the results

By Lisa Starr | Published in Spa Business 2018 issue 4


September saw almost 350 professionals convene in Sanya for the annual SpaChina Summit and this year an inaugural survey provided valuable insights into the state of the country’s spa market.

Inspired by a national consumer survey by Meituan, China’s equivalent of Groupon, which valued the Chinese beauty market at CNY660bn (US$95.9bn, €82bn, £73bn), show organiser SpaChina magazine conducted its own survey on over 100 high-end spas.

Chinese spa-goers
Customers born in the 70s gravitate to health maintenance and traditional treatments like TCM and massage, while those born in the 80s prefer anti-ageing and body shaping, according to the spa owner survey respondents.

Spa-goers born in the 90s are most interested in newness, and will try everything – especially if it makes them look better in selfies! Yet they don’t have much money to buy lots of treatments.

Survey results revealed that 89 per cent of hotel spa menus only target guests born in the 70s, reflecting a need for modernisation.

Ninety per cent of hotel spa guests are Chinese and tend to favour ‘results’ rather than relaxation. Overall, it’s felt that as GDP grows, so do consumer expectations of the spa facility and experience.

State of the market
China’s spa market generates CNY23bn (US$3.3bn, €2.9bn, £2.5bn), the survey shows – only 3.5 per cent of the reported national beauty market.

Sixty-five per cent of spa owners say business is the same, 21 per cent say growing, and 14 per cent say business down. It’s also noted that while 39 per cent of spas are newly opened, the business failure rate is high with just over 1/3 of spas (34 per cent) closing.

In China, hotel spas are seen as clean, safe and professional, but not innovative – many offer the same products, equipment and concepts with little differentiation, much like in western markets. Day spas are seen as being more unique. They frequently upgrade equipment and treatments, are not as constrained by brand guidelines, and owners are typically more involved.

Lack of innovation was flagged up as one of the major challenges Chinese spa owners face. Rising staff costs and recruiting difficulty is another big issue, as is lower than expected revenues.

Additional obstacles include modernisation of business software and hardware for spas, and the integration of mobile pay platforms, as most Chinese consumers pay via the WeChat app.

It is indeed interesting to see how quickly the Chinese spa market is mirroring the professional- and consumer-facing challenges we’re seeing globally.

The Chinese spa market generates US$3.3bn annually, reports Lisa Starr from the event
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Event report
SpaChina Summit - Fine China

Findings from a new survey revealed at this year’s SpaChina Summit indicate the current state of the Chinese spa market. Lisa Starr summarises the results

By Lisa Starr | Published in Spa Business 2018 issue 4


September saw almost 350 professionals convene in Sanya for the annual SpaChina Summit and this year an inaugural survey provided valuable insights into the state of the country’s spa market.

Inspired by a national consumer survey by Meituan, China’s equivalent of Groupon, which valued the Chinese beauty market at CNY660bn (US$95.9bn, €82bn, £73bn), show organiser SpaChina magazine conducted its own survey on over 100 high-end spas.

Chinese spa-goers
Customers born in the 70s gravitate to health maintenance and traditional treatments like TCM and massage, while those born in the 80s prefer anti-ageing and body shaping, according to the spa owner survey respondents.

Spa-goers born in the 90s are most interested in newness, and will try everything – especially if it makes them look better in selfies! Yet they don’t have much money to buy lots of treatments.

Survey results revealed that 89 per cent of hotel spa menus only target guests born in the 70s, reflecting a need for modernisation.

Ninety per cent of hotel spa guests are Chinese and tend to favour ‘results’ rather than relaxation. Overall, it’s felt that as GDP grows, so do consumer expectations of the spa facility and experience.

State of the market
China’s spa market generates CNY23bn (US$3.3bn, €2.9bn, £2.5bn), the survey shows – only 3.5 per cent of the reported national beauty market.

Sixty-five per cent of spa owners say business is the same, 21 per cent say growing, and 14 per cent say business down. It’s also noted that while 39 per cent of spas are newly opened, the business failure rate is high with just over 1/3 of spas (34 per cent) closing.

In China, hotel spas are seen as clean, safe and professional, but not innovative – many offer the same products, equipment and concepts with little differentiation, much like in western markets. Day spas are seen as being more unique. They frequently upgrade equipment and treatments, are not as constrained by brand guidelines, and owners are typically more involved.

Lack of innovation was flagged up as one of the major challenges Chinese spa owners face. Rising staff costs and recruiting difficulty is another big issue, as is lower than expected revenues.

Additional obstacles include modernisation of business software and hardware for spas, and the integration of mobile pay platforms, as most Chinese consumers pay via the WeChat app.

It is indeed interesting to see how quickly the Chinese spa market is mirroring the professional- and consumer-facing challenges we’re seeing globally.

The Chinese spa market generates US$3.3bn annually, reports Lisa Starr from the event
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bbspa_France channels La Dolce Vita to realise Biologique Recherche’s new Rome outpost
Inside a historical palace once owned by the Colonna family – one of the oldest and most famous Roman patrician families – premium skincare and spa company Biologique Recherche has opened the doors to a new location in Rome, Italy. [more...]

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Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]
+ More featured suppliers  
COMPANY PROFILES
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Vinésime is a skincare brand that creates its own active ingredients from selected vineyards in the [more...]
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CATALOGUE GALLERY
+ More catalogues  

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About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS