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The Wellness - Creating Wellness by Design

We talk to Mohammed Ibrahim, CEO of The Wellness about creating wellness and leisure experiences that are sensual, sociable and sustainable


What’s the background to The Wellness?
The Wellness was founded in 2007, with its first office in the heart of Dubai, working across the MEA region, Europe and globally. Our expertise is a combination of 30 years’ international experience.

Our company has been expanding rapidly, with double-digit growth year on year, and today consists of 60 passionate employees.

We’ve now successfully furthered our expansion by opening our Asia office in Hong Kong which will cater for the ever-expanding Asian spa and wellness market.

What services do you offer?
We’re a full-service wellness company with two main offerings: consultancy and project realisation.

We serve our clients by providing spa and pool conceptualisation, design development, construction and project management through to maintenance.

Why should spas and hotels work with The Wellness?
We pride ourselves on our out-of-the-box thinking for every project we deliver. Our workforce consists of highly skilled and passionate individuals. We’ve worked hard to foster a spirit of excellence, teamwork and a desire to elevate among all our employees.

We always deliver on time. That’s because we’re the only spa design and creation specialist offering a whole range of in-house services – from conceptualisation to architectural and technical design, through to project realisation.

Our clients know us as a team of professionals who are dynamic, yet refreshingly fun – with an approach to consultancy that’s really quite different from our counterparts.

Can you share an example of this ‘difference’?
We make sure what we propose is beyond a client’s expectations. We certainly don’t consider our business as “just a business about numbers and profits”.

We give great attention to what our client needs and might need, and there must also be an exceptional experience and health benefits to their guests.

For instance, if the client asks for a spa, the basic package would be sauna and steam. However, at The Wellness, we would consider the user/guest, area size, location, theme, culture, etc.

We’d offer a customised design that creates a special connection to the guest so they can savour every second of their spa experience and want to return.

What excites you about the current spa market?
The wellness industry is now five per cent of global economic output, and one of the world’s fastest-growing markets.

I’d say The Wellness is successfully part of it, yet always striving to provide more effective and innovative solutions.

Our design concepts focus on a combination of health, sustainability and architectural wellness.

These are the main sources of every experience in a spa, and very relevant to current wellness trends.

We see health in terms of ‘lifestyle and social interaction’ for the spa guests; ‘sustainability’ by exerting our efforts to minimise environmental damage; and ‘architecture’ for comfortable, functional spa design, equipment and materials that affect the mental and physical health of the guest.

What do you see as the challenges for today’s spa operators?
Global wellness tourism is now a ‘thing’ and rapidly growing. Several small (and even some high-end) hotels are adding spa amenities. These could be free of charge or offered at a very affordable cost.

However, the kind of hotels that we’re talking about here are not focusing on spa business, such as practices, methods and benefits. Their focal point is to pull in more customers to make more profit for the hotel.

That is the biggest challenge for spa operators; or standalone spa facilities.

A spa must focus on providing quality service and benefits to guests in terms of physical, mental, social and spiritual aspects; not just profit.

In this current digital age, we must somehow disconnect from our gadgets; and reconnect with ourselves and others physically and mentally.

A spa could be one of the best places to socialise and interact in person and at the same time improve one’s health.

How do you define wellness?
Wellness – in layman’s terms – is everyday health and fitness, a form of wellbeing through movement.

But for our clients, especially for spa and hotel operators, it’s much more of an experience for their guests. With The Wellness, we ensure that the concept layout, design and materials of the spa area are accessible to all related areas of the hotel.

It doesn’t have to be complicated – we always favour simplicity – and it should always be sustainable.

What’s next for The Wellness?
The year 2018 has been extremely busy for us. We just launched The Wellness Asia in Hong Kong, increased our in-house services, closed deals on more 5-star projects, and doubled our work force.

We want to expand our contribution of wellness concepts and architectural expertise in the Asia Pacific region.

As the wellbeing-conscious market continues to increase, we’re extending our services to consumers who’d like private spa facilities installed in their own homes, or as part of a wellness community initiative.

We’ll also focus on providing solutions for all areas of wellness throughout the property.

In Austria we’re working on an innovative bio-pool system where the water treatment method consists entirely of plants. We’ll be focusing much more on green solutions to maintain and improve the quality of the environment, which also benefits society.

We’ll certainly be delivering more eco-friendly, energy-efficient projects like this in the future, as well as working with global chains and boutique brands.

Website: www.thewellness.ae

Email: [email protected]

Phone: +971 4 362 9625

Instagram: @thewellnessdubai

Twitter: thewellnessdxb

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 4
Mohammed Ibrahim, CEO, The Wellness
Mohammed Ibrahim, CEO, The Wellness
The Al Mleiha resort’s spa blends with its desert environment
The Al Mleiha resort’s spa blends with its desert environment
Gazelli House in Azerbaijan mixes key cultural elements
Gazelli House in Azerbaijan mixes key cultural elements
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Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
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23-26 Aug 2026

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10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Promotional feature
The Wellness - Creating Wellness by Design

We talk to Mohammed Ibrahim, CEO of The Wellness about creating wellness and leisure experiences that are sensual, sociable and sustainable


What’s the background to The Wellness?
The Wellness was founded in 2007, with its first office in the heart of Dubai, working across the MEA region, Europe and globally. Our expertise is a combination of 30 years’ international experience.

Our company has been expanding rapidly, with double-digit growth year on year, and today consists of 60 passionate employees.

We’ve now successfully furthered our expansion by opening our Asia office in Hong Kong which will cater for the ever-expanding Asian spa and wellness market.

What services do you offer?
We’re a full-service wellness company with two main offerings: consultancy and project realisation.

We serve our clients by providing spa and pool conceptualisation, design development, construction and project management through to maintenance.

Why should spas and hotels work with The Wellness?
We pride ourselves on our out-of-the-box thinking for every project we deliver. Our workforce consists of highly skilled and passionate individuals. We’ve worked hard to foster a spirit of excellence, teamwork and a desire to elevate among all our employees.

We always deliver on time. That’s because we’re the only spa design and creation specialist offering a whole range of in-house services – from conceptualisation to architectural and technical design, through to project realisation.

Our clients know us as a team of professionals who are dynamic, yet refreshingly fun – with an approach to consultancy that’s really quite different from our counterparts.

Can you share an example of this ‘difference’?
We make sure what we propose is beyond a client’s expectations. We certainly don’t consider our business as “just a business about numbers and profits”.

We give great attention to what our client needs and might need, and there must also be an exceptional experience and health benefits to their guests.

For instance, if the client asks for a spa, the basic package would be sauna and steam. However, at The Wellness, we would consider the user/guest, area size, location, theme, culture, etc.

We’d offer a customised design that creates a special connection to the guest so they can savour every second of their spa experience and want to return.

What excites you about the current spa market?
The wellness industry is now five per cent of global economic output, and one of the world’s fastest-growing markets.

I’d say The Wellness is successfully part of it, yet always striving to provide more effective and innovative solutions.

Our design concepts focus on a combination of health, sustainability and architectural wellness.

These are the main sources of every experience in a spa, and very relevant to current wellness trends.

We see health in terms of ‘lifestyle and social interaction’ for the spa guests; ‘sustainability’ by exerting our efforts to minimise environmental damage; and ‘architecture’ for comfortable, functional spa design, equipment and materials that affect the mental and physical health of the guest.

What do you see as the challenges for today’s spa operators?
Global wellness tourism is now a ‘thing’ and rapidly growing. Several small (and even some high-end) hotels are adding spa amenities. These could be free of charge or offered at a very affordable cost.

However, the kind of hotels that we’re talking about here are not focusing on spa business, such as practices, methods and benefits. Their focal point is to pull in more customers to make more profit for the hotel.

That is the biggest challenge for spa operators; or standalone spa facilities.

A spa must focus on providing quality service and benefits to guests in terms of physical, mental, social and spiritual aspects; not just profit.

In this current digital age, we must somehow disconnect from our gadgets; and reconnect with ourselves and others physically and mentally.

A spa could be one of the best places to socialise and interact in person and at the same time improve one’s health.

How do you define wellness?
Wellness – in layman’s terms – is everyday health and fitness, a form of wellbeing through movement.

But for our clients, especially for spa and hotel operators, it’s much more of an experience for their guests. With The Wellness, we ensure that the concept layout, design and materials of the spa area are accessible to all related areas of the hotel.

It doesn’t have to be complicated – we always favour simplicity – and it should always be sustainable.

What’s next for The Wellness?
The year 2018 has been extremely busy for us. We just launched The Wellness Asia in Hong Kong, increased our in-house services, closed deals on more 5-star projects, and doubled our work force.

We want to expand our contribution of wellness concepts and architectural expertise in the Asia Pacific region.

As the wellbeing-conscious market continues to increase, we’re extending our services to consumers who’d like private spa facilities installed in their own homes, or as part of a wellness community initiative.

We’ll also focus on providing solutions for all areas of wellness throughout the property.

In Austria we’re working on an innovative bio-pool system where the water treatment method consists entirely of plants. We’ll be focusing much more on green solutions to maintain and improve the quality of the environment, which also benefits society.

We’ll certainly be delivering more eco-friendly, energy-efficient projects like this in the future, as well as working with global chains and boutique brands.

Website: www.thewellness.ae

Email: [email protected]

Phone: +971 4 362 9625

Instagram: @thewellnessdubai

Twitter: thewellnessdxb

Read more from this issue of Spa Business magazine

View contents of Spa Business 2018 issue 4
Mohammed Ibrahim, CEO, The Wellness
Mohammed Ibrahim, CEO, The Wellness
The Al Mleiha resort’s spa blends with its desert environment
The Al Mleiha resort’s spa blends with its desert environment
Gazelli House in Azerbaijan mixes key cultural elements
Gazelli House in Azerbaijan mixes key cultural elements
LATEST NEWS
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS