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Modern living might be tough on our minds and bodies, but newly-launched Dutch wellness and self-care brand The Tides offers just the antidote with a new class of pure, raw products and treatments
There’s a wide range of products, including a Digital Detox bath soak and Liquid Chill Pill body oil
Drawing inspiration from nature, Dutch wellness and self-care brand The Tides looks to the Dutch coastal nature reserves, with its rhythms of the sea, seasons and elements, to provide a new class of pure, clean products and treatments for consumer and professional use.
With The Tides, industry insiders Annemarie Wortman and Kimmo Jacobs sought to establish a truly Dutch brand, using natural ingredients to offset the stresses and strains of life in the modern world and help customers regain balance, strength and vitality.
“Using the purest ingredients, we formulate functional products and treatments that heal and nurture from the inside out and balance the excesses of living modern life,” says Wortman. “The base of The Tides products and treatments are 100 per cent pure, raw and locally-sourced Dutch ingredients known for their purifying, re-mineralising, strengthening and revitalising properties.”
At the heart of the The Tides is a key ingredient: the newly-launched products harness the therapeutic properties of 100 per cent natural magnesium. A structural element of the blood, bones, muscles and organs, this magic ingredient catalyses hundreds of biochemical processes throughout the body and is essential to human health.
The magnesium used in The Tides is sourced from a layer of purest magnesium, discovered 1600m underground in the north of the Netherlands. Wortman explains: “The source is a pre-historic sea, an expanse of highly-salinated water that existed within the ancient supercontinent Pangaea. Over the course of millions of years, it flooded with water then evaporated again and again to condense into a layer of pure magnesium.”
Untouched by modern-day pollution, The Tides’ magnesium is mined sustainably using just water pressure. Alongside the magnesium, the brand uses seaweed that’s sustainably-cultivated from the Oosterschelde, a natural reserve in the south-west of the Netherlands, one of the cleanest bodies of water in the world; together with organic Dutch hemp, sea salt, clay and plants and herbs endemic to the region.
The Tides provides products and treatments that are easy to implement for consumer and professional use. For the spa, it offers Pure Magnesium Body Massage Oil, Bath Salts Therapies, Aromatherapy Blends and Body Polish. While at home products include Pure Dutch Magnesium and Seaweed Bathing Rituals formulated as a Digital Detox, Energy Booster, After Workout Formula or Natural Sleep Aid, to Body Oils, Gels and Polishes – everything to keep you well in the modern world.
Wortman adds: “At The Tides we truly believe that looking good, feeling good and doing good should be part of everybody’s beauty and wellness aesthetic and that means embracing products that are clean, ethically sourced and creating resources to give back to nature.”
KEYWORD: Tides
Read more from this issue of Spa Business magazine
People profile: Garrett Mersberger
Garrett Mersberger on the overhaul of Kohler Waters’ flagship spa in Europe, plus his vision for ISPA following his appointment as chair of the association
Spa programmes: On the menu
Underwater yoga, healing breathwork and genetics all feature in Spa Business’ brand new series revealing the latest treatments, programmes and retreats in spas
Promotional feature: Zimmer MedizinSysteme
Cold therapy is suddenly all the rage, but Zimmer MedizinSysteme’s icelab takes it a step further, creating a cold sauna for the whole body. Rainer Bolsinger explains more about this cutting-edge therapy
Promotional feature: The Tides: pure Dutch nature inside
Modern living might be tough on our minds and bodies, but newly-launched Dutch wellness and self-care brand The Tides offers just the antidote with a new class of pure, raw products and treatments
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
Art of Cryo
Art of Cryo is the premium wellness and recovery brand of L&R Kältetechnik, a German family-owned en [more...]
Living Earth Crafts
For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
Modern living might be tough on our minds and bodies, but newly-launched Dutch wellness and self-care brand The Tides offers just the antidote with a new class of pure, raw products and treatments
There’s a wide range of products, including a Digital Detox bath soak and Liquid Chill Pill body oil
Drawing inspiration from nature, Dutch wellness and self-care brand The Tides looks to the Dutch coastal nature reserves, with its rhythms of the sea, seasons and elements, to provide a new class of pure, clean products and treatments for consumer and professional use.
With The Tides, industry insiders Annemarie Wortman and Kimmo Jacobs sought to establish a truly Dutch brand, using natural ingredients to offset the stresses and strains of life in the modern world and help customers regain balance, strength and vitality.
“Using the purest ingredients, we formulate functional products and treatments that heal and nurture from the inside out and balance the excesses of living modern life,” says Wortman. “The base of The Tides products and treatments are 100 per cent pure, raw and locally-sourced Dutch ingredients known for their purifying, re-mineralising, strengthening and revitalising properties.”
At the heart of the The Tides is a key ingredient: the newly-launched products harness the therapeutic properties of 100 per cent natural magnesium. A structural element of the blood, bones, muscles and organs, this magic ingredient catalyses hundreds of biochemical processes throughout the body and is essential to human health.
The magnesium used in The Tides is sourced from a layer of purest magnesium, discovered 1600m underground in the north of the Netherlands. Wortman explains: “The source is a pre-historic sea, an expanse of highly-salinated water that existed within the ancient supercontinent Pangaea. Over the course of millions of years, it flooded with water then evaporated again and again to condense into a layer of pure magnesium.”
Untouched by modern-day pollution, The Tides’ magnesium is mined sustainably using just water pressure. Alongside the magnesium, the brand uses seaweed that’s sustainably-cultivated from the Oosterschelde, a natural reserve in the south-west of the Netherlands, one of the cleanest bodies of water in the world; together with organic Dutch hemp, sea salt, clay and plants and herbs endemic to the region.
The Tides provides products and treatments that are easy to implement for consumer and professional use. For the spa, it offers Pure Magnesium Body Massage Oil, Bath Salts Therapies, Aromatherapy Blends and Body Polish. While at home products include Pure Dutch Magnesium and Seaweed Bathing Rituals formulated as a Digital Detox, Energy Booster, After Workout Formula or Natural Sleep Aid, to Body Oils, Gels and Polishes – everything to keep you well in the modern world.
Wortman adds: “At The Tides we truly believe that looking good, feeling good and doing good should be part of everybody’s beauty and wellness aesthetic and that means embracing products that are clean, ethically sourced and creating resources to give back to nature.”
KEYWORD: Tides
Read more from this issue of Spa Business magazine
People profile: Garrett Mersberger
Garrett Mersberger on the overhaul of Kohler Waters’ flagship spa in Europe, plus his vision for ISPA following his appointment as chair of the association
Spa programmes: On the menu
Underwater yoga, healing breathwork and genetics all feature in Spa Business’ brand new series revealing the latest treatments, programmes and retreats in spas
Promotional feature: Zimmer MedizinSysteme
Cold therapy is suddenly all the rage, but Zimmer MedizinSysteme’s icelab takes it a step further, creating a cold sauna for the whole body. Rainer Bolsinger explains more about this cutting-edge therapy
Promotional feature: The Tides: pure Dutch nature inside
Modern living might be tough on our minds and bodies, but newly-launched Dutch wellness and self-care brand The Tides offers just the antidote with a new class of pure, raw products and treatments
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île
d'Oléron off the country’s western coast with a 27-treatment-room spa.
Manipulating the gut microbiome could become a powerful tool for preserving brain health and
resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist
at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan, a wellness operations and training expert, has established an independent
private training academy to provide professional qualifications for practitioners looking to offer
immersive wellness experiences.
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study,
providing further insights into the region’s total US$1 billion (€855 million, £780 million)
industry revenue increase from 2024 to 2025.
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has
broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa –
which is due to open in 2028.
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body
mapping scanners to improve public health, for AI company Midjourney.
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
Art of Cryo Art of Cryo is the premium wellness and recovery brand of L&R Kältetechnik, a German family-owned en [more...]
