The language of wellness is evolving and where spas were once centred on relaxation, today they’re becoming destinations for regeneration, prevention and long-term health.
At Myrtha Wellness, this shift is reflected in an approach grounded in premium design, technical precision and the science-backed benefits of thermal contrast.
Focus on resilience
Contrast bathing is far from a passing trend. Alternating between heat and cold exposure is one of the most widely studied protocols in preventive wellness, stimulating circulation, supporting recovery, reducing inflammation and encouraging cellular regeneration.
Practised consistently, it can help strengthen what longevity experts describe as physiological resilience – the body’s ability to recover, adapt and thrive over time.
Stefano Cattaneo / myrtha wellness
Next-generation spa brings together holistic thinking and longevity to support quality of life
Myrtha Wellness has developed an integrated response to this growing demand through two complementary product families. Its plunge pools, available in hot and cold configurations, form the foundation of the contrast bathing journey.
Built using Myrtha’s patented modular technology, they combine precise temperature control, high hygiene standards and ergonomic comfort within a calm, refined environment.
“The next-generation spa brings together holistic thinking and longevity, evolving from a place of relaxation into a space that supports long-term health, prevention and quality of life,” says Stefano Cattaneo, director of Myrtha Wellness.
The plunge pools are designed to work in synergy with Wellgate, the company’s thermal cabin collection, which includes Finnish saunas, herbal and salt saunas, steam baths and ice rooms. Conceived as immersive sensory environments, the spaces combine generous glazing, tactile materials and atmospheric lighting to create experiences that are both emotional and restorative.
The result is an intuitive wellness circuit: heat opens and relaxes the body, cold re-activates and energises, while repeated exposure helps consolidate the benefits. In Myrtha Wellness’ vision, this is more than a thermal journey – it’s a longevity ritual designed for modern wellbeing.
The Myrtha vision
Founded in Italy in 1961, Myrtha Wellness works with leading hospitality and wellness brands including Six Senses, Mandarin Oriental, Rosewood and Four Seasons, integrating aquatic engineering, spa planning and thermal design into a single specialist offering.
Because the future of wellness is not simply about relaxation – it is about living better, for longer.
More: www.myrthawellness.com
