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Editor's letter
Wellness economics

Fresh research reveals a direct correlation between spending on wellness and longevity and levels of happiness. We now need to highlight the value of wellness and its impact on productivity and GDP


Research just released by the Global Wellness Institute (GWI) shows that for every US$800 (€806, £694) annual increase in people’s wellness expenditures, happiness levels rise by 7 per cent and life expectancy goes up by 1.26 years.

These figures are the topline stats of the GWI’s Defining Wellness Policy, an in-depth 40-plus page report which we cover on page 104. It makes the case for using wellness as a lens to reshape government policies that impact personal wellbeing to ensure being well and healthy is accessible to everyone – not just an elite few.

Public policies are important for spas because they increase consumer confidence in wellness – a sector that’s still largely unregulated. They also determine what governments spend money on – from training and education to research and infrastructure.

We believe wellness would be higher on policymakers’ agendas if they understand the fact that the key to economic success and productivity is a healthy, vibrant workforce.

This subject has been in the news recently, due to statements made in the UK by Andy Haldane, former chief economist at the Bank of England.

Speaking at The Health Foundation’s Real Challenge lecture, Haldane said the declining health of Britons is stalling the nation’s economic growth. “We’re in a situation for the first time, probably since the Industrial Revolution, where health and wellbeing are in retreat,” he said. “Having been an accelerator of wellbeing for the last 200 years, health is now serving as a brake on the rise of economic growth and the wellbeing of our citizens”.

Policymakers need to understand that if countries are to run effectively, they need healthy, fit, engaged citizens with mental and physical resilience and vitality and that everything that reinforces this – including our sector – is to be encouraged.

The GWI’s revelation about the positive impact of wellness spending is an encouraging start to proving the value of wellbeing. But with the world facing so many serious challenges, now’s the time to present even more evidence that the wellness sector is also already contributing to economic success and GDP so it can grab the attention of those in power.

Katie Barnes is the editor of Spa Business magazine | [email protected]

Read more from this issue of Spa Business magazine

View contents of Spa Business 2022 issue 4
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
i-Tech Industries

Founded by Dr. Gianfranco Tudico, CEO of i-Tech Industries, icoone was created from the vision of co [more...]
Myrtha Wellness

Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
Editor's letter
Wellness economics

Fresh research reveals a direct correlation between spending on wellness and longevity and levels of happiness. We now need to highlight the value of wellness and its impact on productivity and GDP


Research just released by the Global Wellness Institute (GWI) shows that for every US$800 (€806, £694) annual increase in people’s wellness expenditures, happiness levels rise by 7 per cent and life expectancy goes up by 1.26 years.

These figures are the topline stats of the GWI’s Defining Wellness Policy, an in-depth 40-plus page report which we cover on page 104. It makes the case for using wellness as a lens to reshape government policies that impact personal wellbeing to ensure being well and healthy is accessible to everyone – not just an elite few.

Public policies are important for spas because they increase consumer confidence in wellness – a sector that’s still largely unregulated. They also determine what governments spend money on – from training and education to research and infrastructure.

We believe wellness would be higher on policymakers’ agendas if they understand the fact that the key to economic success and productivity is a healthy, vibrant workforce.

This subject has been in the news recently, due to statements made in the UK by Andy Haldane, former chief economist at the Bank of England.

Speaking at The Health Foundation’s Real Challenge lecture, Haldane said the declining health of Britons is stalling the nation’s economic growth. “We’re in a situation for the first time, probably since the Industrial Revolution, where health and wellbeing are in retreat,” he said. “Having been an accelerator of wellbeing for the last 200 years, health is now serving as a brake on the rise of economic growth and the wellbeing of our citizens”.

Policymakers need to understand that if countries are to run effectively, they need healthy, fit, engaged citizens with mental and physical resilience and vitality and that everything that reinforces this – including our sector – is to be encouraged.

The GWI’s revelation about the positive impact of wellness spending is an encouraging start to proving the value of wellbeing. But with the world facing so many serious challenges, now’s the time to present even more evidence that the wellness sector is also already contributing to economic success and GDP so it can grab the attention of those in power.

Katie Barnes is the editor of Spa Business magazine | [email protected]

Read more from this issue of Spa Business magazine

View contents of Spa Business 2022 issue 4
LATEST NEWS
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
i-Tech Industries

Founded by Dr. Gianfranco Tudico, CEO of i-Tech Industries, icoone was created from the vision of co [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS