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Chopra with wellness architect Veronica Schreibeis Smith / photo: Perrow Productions
Integrative health and wellbeing icon Deepak Chopra has staked his claim in the metaverse by launching his own platform focused on delivering a “peaceful, just, sustainable, healthier and joyful world”.
The metaverse, a 3D arena where people can interact with each other in virtual landscapes via VR goggles, is today mostly about gaming, retail and fitness. But Chopra’s creation – called ChopraVerse (www.chopraverse.io) – is a virtual world which has been built with the purpose of enhancing people’s wellbeing. This is one of the first businesses in our industry to take steps into the metaverse.
At the heart of ChopraVerse is The House of Enlightenment, Chopra’s personal home in the metaverse which has been designed by wellness architect Veronica Schreibeis Smith, founding principal of Vera Iconica Architecture.
The House of Enlightenment has been designed using eastern and wellness design principles such as vastu, sacred geometry and biophilia and was originally created by Schreibeis Smith for the physical as well as the digital world.
She says: “It optimises health and wellbeing in harmony with nature. It is an education and awareness tool that anyone can go into to learn meditation or how your surroundings are impacting your health and behaviour and what you can do to elevate your state of being.”
Chopra says a digital twin is being made available to everyone to experience in the metaverse. Downloadable blueprints of the house are also enabled so it can also be built in the physical world.
The blueprints can be purchased via non-fungible tokens (NFTs) – virtual tokens which allow you to own digital goods in the virtual world.
He elaborates: “ChopraVerse is creating homes for multidimensional living, nourishing the body, mind, spirit and environment as a unified experience in awareness. It will give everyone an opportunity to generate their own abode for the return to wholeness and healing.”
Schreibeis Smith adds: “The goal is to build 100 homes across the world with appropriate local materials, systems and craftsmanship.
“Supported by our firm and The Chopra Foundation, the idea is to incite a grassroots movement where these homes become case studies to share and empower regenerative design and building practices.”
Virtually, Chopra envisions the House of Enlightenment as a community for philanthropists, brands and businesses to gather where they can learn about building a more ethical and transparent world “spreading kindness fast to where it’s needed”.
He also hints at using it as a platform to deliver “curated wellbeing experiences”.
ChopraVerse has been launched by Seva.Love, a metaverse for wellbeing, which has been founded by Chopra himself and tech entrepreneur Pooancha Machaiah. It’s been created in collaboration with Utopia, a Web3 ecosystem which includes actress Eva Longoria as one of its four founders.
Read more from this issue of Spa Business magazine
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
Chopra with wellness architect Veronica Schreibeis Smith / photo: Perrow Productions
Integrative health and wellbeing icon Deepak Chopra has staked his claim in the metaverse by launching his own platform focused on delivering a “peaceful, just, sustainable, healthier and joyful world”.
The metaverse, a 3D arena where people can interact with each other in virtual landscapes via VR goggles, is today mostly about gaming, retail and fitness. But Chopra’s creation – called ChopraVerse (www.chopraverse.io) – is a virtual world which has been built with the purpose of enhancing people’s wellbeing. This is one of the first businesses in our industry to take steps into the metaverse.
At the heart of ChopraVerse is The House of Enlightenment, Chopra’s personal home in the metaverse which has been designed by wellness architect Veronica Schreibeis Smith, founding principal of Vera Iconica Architecture.
The House of Enlightenment has been designed using eastern and wellness design principles such as vastu, sacred geometry and biophilia and was originally created by Schreibeis Smith for the physical as well as the digital world.
She says: “It optimises health and wellbeing in harmony with nature. It is an education and awareness tool that anyone can go into to learn meditation or how your surroundings are impacting your health and behaviour and what you can do to elevate your state of being.”
Chopra says a digital twin is being made available to everyone to experience in the metaverse. Downloadable blueprints of the house are also enabled so it can also be built in the physical world.
The blueprints can be purchased via non-fungible tokens (NFTs) – virtual tokens which allow you to own digital goods in the virtual world.
He elaborates: “ChopraVerse is creating homes for multidimensional living, nourishing the body, mind, spirit and environment as a unified experience in awareness. It will give everyone an opportunity to generate their own abode for the return to wholeness and healing.”
Schreibeis Smith adds: “The goal is to build 100 homes across the world with appropriate local materials, systems and craftsmanship.
“Supported by our firm and The Chopra Foundation, the idea is to incite a grassroots movement where these homes become case studies to share and empower regenerative design and building practices.”
Virtually, Chopra envisions the House of Enlightenment as a community for philanthropists, brands and businesses to gather where they can learn about building a more ethical and transparent world “spreading kindness fast to where it’s needed”.
He also hints at using it as a platform to deliver “curated wellbeing experiences”.
ChopraVerse has been launched by Seva.Love, a metaverse for wellbeing, which has been founded by Chopra himself and tech entrepreneur Pooancha Machaiah. It’s been created in collaboration with Utopia, a Web3 ecosystem which includes actress Eva Longoria as one of its four founders.
Read more from this issue of Spa Business magazine
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
