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Snow and cold air are the perfect combination after aufguss / Photo: TechnoAlpin
The aufguss master enters the sauna arena, filled to the last seat with an audience eager for another gripping storytelling ritual. Waves of heat and aromas of citrus fruits and herbs waft over the audience as the performer skilfully waves and whips his towel across the steaming stones.
“And don’t forget to cool down afterwards,” called Robert Heinevetter, world champion aufguss trainer, as he brought the Grand Aufguss Masters 2022 event to a close.
Contrast bathing effect In recent years, there’s been a rise in demand for large, communal event saunas – known as sauna aufguss – that seat 40+ people. However, to get the most out of any sauna session it’s essential to follow the heat with a burst of cold to create the contrast bathing effect, ensuring the body receives the full physiological benefits.
This can reduce inflammation, relieve muscle soreness, stimulate circulation, support mental wellbeing and contribute to fat-burning and improved sleep.
The ritual of combining social sauna and cold therapy is fast becoming a hot trend, according to the Global Wellness Institute, with converts gathering to share the experience at a growing number of well-attended events.
One such example – Grand Aufguss Masters – was recently organised by Heinevetter in Satama Sauna Park near Berlin. Sponsoring the event this year was Italian snowroom specialist TechnoAlpin Indoor, a company passionate about championing cold therapy and its numerous health benefits.
To ensure guests complemented their sauna performances appropriately, TechnoAlpin Indoor supplied one of its signature snowrooms filled with real powder snow and refreshing cold air.
This meant aufguss masters could hand out portions of snow to the audience to help cool them down during performances. Plus, visitors and performers alike could chill out after the heat of the sauna with a revitalising visit to the TechnoAlpin Indoor Snowroom.
“We had a great variety of aufguss masters competing from 10 different nations, all with different techniques and strengths,” said Heinevetter, “but the TechnoAlpin SnowRoom made our event extra special. It was always well attended and everyone was delighted by this special sensorial experience. It was a gentle yet memorable and effective method of cooling down.
“The TechnoAlpin SnowRoom offers something completely different from traditional cold therapy modalities. Instead, the room filled with fresh snow right after the aufguss provides a special and unforgettable method to complete the contrast bathing cycle,” he added.
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
Myrtha Wellness
Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
We Work Well Inc
In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
Snow and cold air are the perfect combination after aufguss / Photo: TechnoAlpin
The aufguss master enters the sauna arena, filled to the last seat with an audience eager for another gripping storytelling ritual. Waves of heat and aromas of citrus fruits and herbs waft over the audience as the performer skilfully waves and whips his towel across the steaming stones.
“And don’t forget to cool down afterwards,” called Robert Heinevetter, world champion aufguss trainer, as he brought the Grand Aufguss Masters 2022 event to a close.
Contrast bathing effect In recent years, there’s been a rise in demand for large, communal event saunas – known as sauna aufguss – that seat 40+ people. However, to get the most out of any sauna session it’s essential to follow the heat with a burst of cold to create the contrast bathing effect, ensuring the body receives the full physiological benefits.
This can reduce inflammation, relieve muscle soreness, stimulate circulation, support mental wellbeing and contribute to fat-burning and improved sleep.
The ritual of combining social sauna and cold therapy is fast becoming a hot trend, according to the Global Wellness Institute, with converts gathering to share the experience at a growing number of well-attended events.
One such example – Grand Aufguss Masters – was recently organised by Heinevetter in Satama Sauna Park near Berlin. Sponsoring the event this year was Italian snowroom specialist TechnoAlpin Indoor, a company passionate about championing cold therapy and its numerous health benefits.
To ensure guests complemented their sauna performances appropriately, TechnoAlpin Indoor supplied one of its signature snowrooms filled with real powder snow and refreshing cold air.
This meant aufguss masters could hand out portions of snow to the audience to help cool them down during performances. Plus, visitors and performers alike could chill out after the heat of the sauna with a revitalising visit to the TechnoAlpin Indoor Snowroom.
“We had a great variety of aufguss masters competing from 10 different nations, all with different techniques and strengths,” said Heinevetter, “but the TechnoAlpin SnowRoom made our event extra special. It was always well attended and everyone was delighted by this special sensorial experience. It was a gentle yet memorable and effective method of cooling down.
“The TechnoAlpin SnowRoom offers something completely different from traditional cold therapy modalities. Instead, the room filled with fresh snow right after the aufguss provides a special and unforgettable method to complete the contrast bathing cycle,” he added.
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the
most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers
COMPANY PROFILES
Myrtha Wellness Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
