GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Sponsored
RKF: Dressed to impress

Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023


After a four-year hiatus due to the COVID lockdowns, the biennial hotel industry event Equip Hotel returned to Paris in November 2022 with a stylish and much-anticipated flourish. And nowhere was luxury, flamboyance and five-star quality more on show than at RKF Luxury Linen’s showstopper 1,200sq m booth at the event.

Housing a fully-equipped spa salon, three massage beds for delegates to sample, including a quartz bed treatment by a world champion masseur, a French Palace-style bedroom and bathroom suite complete with RKF’s bespoke haute couture organic linens and robes, and even a three-star Michelin dining area, the RKF event stand was a show highlight that no visitor wanted to miss.

Putting on a show
RKF founder and CEO Riadh Bouaziz says: “Everybody in the luxury hotel and wellness industries had been waiting for this show since 2018 after the enforced absence in 2020 due to the pandemic.

“So we really wanted to create an ‘extra wow’ experience and judging by the reaction from the designers, architects, CEOs, managers and wellness professionals who flocked to experience the stand every day and kept our team of 20 busy from morning to evening, the event was a huge success.”

As an energetic, pioneering and very hands-on CEO, Bouaziz isn’t a man who does things by halves – rather he likes to multiply standards by at least, he would no doubt affirm, 100-fold. The Equip Hotel booth represented his biggest investment so far (a sum he understandably does not wish to publicly disclose) in this type of industry event.

This huge investment made complete sense because, as Bouaziz says: “To really understand the RKF culture and universe it’s best to come and experience the quality, feel the quality of our award-winning fabrics, try on our designer spa and hotel bathrobes, lie on our luxury bed linen and see the depth of colour and quality of branding and monogramming we can bring to bespoke items.”

In spite of the global turndown caused by the pandemic, Bouaziz and RKF Luxury Linen have continued to keep extremely busy, innovating, developing, signing new deals with major industry names and forging exciting new partnerships throughout this challenging period.

“The RKF brand is now directly present in 85 countries around the world, and indirectly via our partnerships with leading luxury brands such as Guerlain and Dior, that reach extends to 135 countries worldwide,” said Bouaziz. “Added to this, we’ve equipped over 40,000 luxury properties worldwide with signature RKF linens.”

Added to RKF’s already impressive list of 15 patents and brands and 19 international awards, the French company this year received the 2022 H Pierantoni Innovation Prize for the Best Innovation in France related to the technologies behind its eco-friendly fabrics such as Timeless and Dreamsoft; and also won the Fashion, Lifestyle & Accessories category for its haute couture bathrobes in the international Global Architecture & Design Awards 2022.

While RKF has long been a leader in the development of technology-driven fabric, it has in more recent years put a much greater focus on creating garments for the spa and hospitality industries that feel much more attractive and fashionable to wear, while at the same time being comfortable, durable and easy to care for.

“The spa bathrobe is a prime example of something that has always been functional and utilitarian, but not at all comfortable or flattering for spa-goers to wear. It’s very unforgiving for different body types and sizes. So the launch of our couture bathrobes has set a new standard for the industry,” says Bouaziz.

RKF launches Dressoft for winter
But RKF does not intend to stop at stylish bathrobes. At Equip Hotel, the company launched its latest evolution in spa garments in the form of a new range called DresSoft using its Dreamsoft fabric.

DresSoft loungewear includes comfortable trousers and tops, fitted t-shirts and a slimline, fitted coat.

“These eco-friendly garments can be comfortably worn both indoors and out and protect against the cold, making them ideal for cooler environments. Much better than draughty bathrobes!” says Bouaziz.

“The jacket is so stylish that it could even transition into evening or more formal wear paired with trousers or jeans. We offer a summer collection in a lighter fabric, or a winter collection using a double layer of Dreamsoft. There are items for women, men and children in the new range.”

With 2023 just around the corner, it feels like RKF – whose original fabrics factory has been operating in France for 188 years – is really only just getting started on this ‘new direction’ of eco-friendly, haute couture spa and hospitality garments.

“We have so much more to come next year, with a new patent, new haute couture industry workwear and an even more extravagant presence at Paris fashion week,” says Bouaziz.

“We continue to work with the biggest and most luxurious brands in the industry, including Jumeirah Burj Al Arab, Mandarin Oriental, Aman Resorts, St Regis, Fairmont and Raffles and look forward to unveiling our finished work on so many huge wellness projects in Saudi Arabia which will take shape over the next few years.”

He concludes: “As a company we always like to think outside of the box, push boundaries and delight our partners and customers. Watch this space in 2023 for many more exciting innovations to come.”

More: www.RKF.fr

Riadh Bouaziz, CEO and founder of RKF, launching the DresSoft line Credit: photo: RKF Luxury Linen
RKF makes bed linen in a wide range of luxury fabrics Credit: photo: RKF Luxury Linen
The new DresSoft line of jackets and trousers is made from Dreamsoft fabric Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
RKF specialises in luxury linens, loungewear and fashion Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
FEATURED SUPPLIERS

Anticipation builds for 2024 Medical Wellness Congress
The much-anticipated 2024 Medical Wellness Congress (MWC) will be themed around Vitality – The Key to Longevity and take place from 8-9 April at St. Martin’s Spa & Lodge in Austria, near Vienna. [more...]

Countdown begins for World Spa and Wellness 2024 London
The World Spa & Wellness London Convention is back from 3-4 March at ExCeL London and is a fantastic opportunity for spa professionals to network and learn from industry leaders, with lots of chances to develop your business and career. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sothys Paris

Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the com [more...]
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Sponsored
RKF: Dressed to impress

Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023


After a four-year hiatus due to the COVID lockdowns, the biennial hotel industry event Equip Hotel returned to Paris in November 2022 with a stylish and much-anticipated flourish. And nowhere was luxury, flamboyance and five-star quality more on show than at RKF Luxury Linen’s showstopper 1,200sq m booth at the event.

Housing a fully-equipped spa salon, three massage beds for delegates to sample, including a quartz bed treatment by a world champion masseur, a French Palace-style bedroom and bathroom suite complete with RKF’s bespoke haute couture organic linens and robes, and even a three-star Michelin dining area, the RKF event stand was a show highlight that no visitor wanted to miss.

Putting on a show
RKF founder and CEO Riadh Bouaziz says: “Everybody in the luxury hotel and wellness industries had been waiting for this show since 2018 after the enforced absence in 2020 due to the pandemic.

“So we really wanted to create an ‘extra wow’ experience and judging by the reaction from the designers, architects, CEOs, managers and wellness professionals who flocked to experience the stand every day and kept our team of 20 busy from morning to evening, the event was a huge success.”

As an energetic, pioneering and very hands-on CEO, Bouaziz isn’t a man who does things by halves – rather he likes to multiply standards by at least, he would no doubt affirm, 100-fold. The Equip Hotel booth represented his biggest investment so far (a sum he understandably does not wish to publicly disclose) in this type of industry event.

This huge investment made complete sense because, as Bouaziz says: “To really understand the RKF culture and universe it’s best to come and experience the quality, feel the quality of our award-winning fabrics, try on our designer spa and hotel bathrobes, lie on our luxury bed linen and see the depth of colour and quality of branding and monogramming we can bring to bespoke items.”

In spite of the global turndown caused by the pandemic, Bouaziz and RKF Luxury Linen have continued to keep extremely busy, innovating, developing, signing new deals with major industry names and forging exciting new partnerships throughout this challenging period.

“The RKF brand is now directly present in 85 countries around the world, and indirectly via our partnerships with leading luxury brands such as Guerlain and Dior, that reach extends to 135 countries worldwide,” said Bouaziz. “Added to this, we’ve equipped over 40,000 luxury properties worldwide with signature RKF linens.”

Added to RKF’s already impressive list of 15 patents and brands and 19 international awards, the French company this year received the 2022 H Pierantoni Innovation Prize for the Best Innovation in France related to the technologies behind its eco-friendly fabrics such as Timeless and Dreamsoft; and also won the Fashion, Lifestyle & Accessories category for its haute couture bathrobes in the international Global Architecture & Design Awards 2022.

While RKF has long been a leader in the development of technology-driven fabric, it has in more recent years put a much greater focus on creating garments for the spa and hospitality industries that feel much more attractive and fashionable to wear, while at the same time being comfortable, durable and easy to care for.

“The spa bathrobe is a prime example of something that has always been functional and utilitarian, but not at all comfortable or flattering for spa-goers to wear. It’s very unforgiving for different body types and sizes. So the launch of our couture bathrobes has set a new standard for the industry,” says Bouaziz.

RKF launches Dressoft for winter
But RKF does not intend to stop at stylish bathrobes. At Equip Hotel, the company launched its latest evolution in spa garments in the form of a new range called DresSoft using its Dreamsoft fabric.

DresSoft loungewear includes comfortable trousers and tops, fitted t-shirts and a slimline, fitted coat.

“These eco-friendly garments can be comfortably worn both indoors and out and protect against the cold, making them ideal for cooler environments. Much better than draughty bathrobes!” says Bouaziz.

“The jacket is so stylish that it could even transition into evening or more formal wear paired with trousers or jeans. We offer a summer collection in a lighter fabric, or a winter collection using a double layer of Dreamsoft. There are items for women, men and children in the new range.”

With 2023 just around the corner, it feels like RKF – whose original fabrics factory has been operating in France for 188 years – is really only just getting started on this ‘new direction’ of eco-friendly, haute couture spa and hospitality garments.

“We have so much more to come next year, with a new patent, new haute couture industry workwear and an even more extravagant presence at Paris fashion week,” says Bouaziz.

“We continue to work with the biggest and most luxurious brands in the industry, including Jumeirah Burj Al Arab, Mandarin Oriental, Aman Resorts, St Regis, Fairmont and Raffles and look forward to unveiling our finished work on so many huge wellness projects in Saudi Arabia which will take shape over the next few years.”

He concludes: “As a company we always like to think outside of the box, push boundaries and delight our partners and customers. Watch this space in 2023 for many more exciting innovations to come.”

More: www.RKF.fr

Riadh Bouaziz, CEO and founder of RKF, launching the DresSoft line Credit: photo: RKF Luxury Linen
RKF makes bed linen in a wide range of luxury fabrics Credit: photo: RKF Luxury Linen
The new DresSoft line of jackets and trousers is made from Dreamsoft fabric Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
RKF specialises in luxury linens, loungewear and fashion Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
Credit: photo: RKF Luxury Linen
LATEST NEWS
Raffles to open mountainside retreat in Neom’s Trojena project
Accor’s high-end brand Raffles Hotels & Resorts is set to land in northwestern Saudia Arabia in 2027 as part of Trojena, a brand new year-round adventure sports destination.
London’s BT Tower to become luxury hotel following £275m deal
British telecommunications company BT Group has sold its iconic BT Tower for £275 million (US$347 million, €321.3 million) to hotel management company MCR Hotels.
Luxury hotel market immune to cost of living cutbacks, reports RSM
While the UK hotel sector ended 2023 on a high, new data shows this was largely driven by the luxury market with a spike in room rates and profits – according to the RSM Hotels Tracker: Focus on Asset Classes.
As the strength training trend gathers pace, researchers highlight the benefits of keeping up the cardio
While strength training gives valuable muscular gains it doesn’t give the heart health benefits of aerobic exercise, according to new research from Iowa State University.
New brand, Lunar Health Clubs, is aiming to deliver the UK's most prestigious wellness sanctuary
Newcomer to the market, Lunar Health Clubs, is gearing up to open its first high-end club this April, in Marlow UK.
Cornwall’s St Moritz Hotel + Cowshed Spa undergoes multi-million-pound upgrade
St Moritz Hotel + Cowshed Spa, based in Trebetherick, Cornwall, will unveil its upgraded leisure facilities following a £2 million (€2.3 million, US$2.5 million) refurb in June 2024.
Will the next generation of wearables be earrings and jewellery? University of Washington researchers think so
University of Washington researchers have created a wireless wearable in the form of a thermal earring that continuously monitors a user’s earlobe temperature.
Nike takes on Les Mills and Adidas with the launch of Nike Well Festival
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world.
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
A new urban wellness retreat has opened in downtown Portland, Oregon, at the recently opened luxury hotel The Ritz-Carlton, Portland.
Maybourne Hotel Group planning luxury Knightsbridge wellness haven, Surrenne
A major new wellness retreat called Surrenne is coming to Knightsbridge, London, this April, according to an announcement from Claridge's owner The Maybourne Hotel Group.
Global Wellness Summit predicts 2024’s top 10 wellness trends
The Global Wellness Summit (GWS) has released its annual Future of Wellness report, forecasting what will make waves in the diverse world of wellness in the year ahead.
Personally designed workouts create a placebo effect that yields better results
Believing your training programme has been personally optimised just for you creates a placebo effect that leads to better results.
+ More news   
 
FEATURED SUPPLIERS

Anticipation builds for 2024 Medical Wellness Congress
The much-anticipated 2024 Medical Wellness Congress (MWC) will be themed around Vitality – The Key to Longevity and take place from 8-9 April at St. Martin’s Spa & Lodge in Austria, near Vienna. [more...]

Countdown begins for World Spa and Wellness 2024 London
The World Spa & Wellness London Convention is back from 3-4 March at ExCeL London and is a fantastic opportunity for spa professionals to network and learn from industry leaders, with lots of chances to develop your business and career. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sothys Paris

Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the com [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS