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Opinion
High leverage learning

Jeremy McCarthy highlights three inevitable areas that people in the spa industry will need to excel in to future-proof their career


Early in my career, three things I learned had an unexpected and inordinate impact on my overall career trajectory.

The first thing was typing. I just so happened to take typing as an elective course in high school. I’m ancient, so this was on a typewriter. Little did I know that email would become the world’s preferred method of communication so fast typing meant I could communicate quicker than anyone else around me. In my entire academic career, no other course or class has had a greater impact on my career.

The second thing I learned was how to use Excel spreadsheets. Frustrated with manually managing payroll reports, I begged a hotel’s financial controller to teach me how to automate them. Ultimately this helped me to better organise and understand all financial data flowing in and out of my department, unlocking so many other business skills including budgeting, forecasting and revenue management.

The third thing was PowerPoint. Large corporations communicate in PowerPoint. I know because I worked for one. To be effective, I had to master that program and get my point across efficiently – usually in seven slides or less.

Building career resilience
The thing is, three decades ago I never would have predicted that these skills would have been so important. I learned them along the way and not on purpose. So the question now is, what skills can people in the spa industry learn intentionally that might massively impact their career for the next three decades? Here’s some that I’m betting on:

1 Social media
Learning typing helped me to communicate quickly. But learning social media teaches you how to communicate in a way that’s engaging. The ability to creatively construct, edit and share information using mixed media to capture and hold people’s attention or influence their behaviour has already been the most important skill of this decade and will be for years to come

2 Artificial intelligence
People will underestimate the importance of learning how to use AI. It seems pretty basic, right? You just ask the AI questions and it gives you answers. But actually, using it well is a skill. You have to know when to use it, which platforms are best suited for different purposes and understand the nuanced craft of asking the right questions.

You also have to critically review what AI gives you, ensuring it’s not leading you in the wrong direction and then personalise it with your own thinking. There’s a lot to learn and those mastering this skill today are priming themselves for success in the years ahead

3 Data analysis
In previous decades, collecting and organising data was an important skill. But today, there’s no shortage of data. We use systems to provide a plethora of intel that can be sliced and diced any way you wish. The leaders of tomorrow will be the ones who can scan through mountains of data to identify the most relevant details. You and all your competitors will have tons of company, customer and market information. Those who can analyse, interpret and take effective actions based on their data will excel the most

What would you add to this list? The world is changing so fast, that it can be hard to predict the skills needed to future-proof your career. Anything you learn along the way might become the thing that rockets you to the top of the industry. The most important thing is to ensure that your pace of learning keeps up with the pace of change around you.
photo: Mandarin Oriental

Jeremy McCarthy has worked in the wellness industry for over 30 years. As group director of leisure, spa and wellness for Mandarin Oriental, he oversees facilities at 40 luxury hotels globally. Contact him with your views on Twitter @jeremymcc

Read more from this issue of Spa Business magazine

View contents of Spa Business 2025 issue 1
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

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The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
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BC Softwear Ltd

Established in 2002 by Barbara Cooke, BC SoftWear provides unmatched expertise in the crafting of th [more...]
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09-11 Jun 2026

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09-12 Jun 2026

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Hotel Cascais Miragem Health & Spa, Portugal
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Opinion
High leverage learning

Jeremy McCarthy highlights three inevitable areas that people in the spa industry will need to excel in to future-proof their career


Early in my career, three things I learned had an unexpected and inordinate impact on my overall career trajectory.

The first thing was typing. I just so happened to take typing as an elective course in high school. I’m ancient, so this was on a typewriter. Little did I know that email would become the world’s preferred method of communication so fast typing meant I could communicate quicker than anyone else around me. In my entire academic career, no other course or class has had a greater impact on my career.

The second thing I learned was how to use Excel spreadsheets. Frustrated with manually managing payroll reports, I begged a hotel’s financial controller to teach me how to automate them. Ultimately this helped me to better organise and understand all financial data flowing in and out of my department, unlocking so many other business skills including budgeting, forecasting and revenue management.

The third thing was PowerPoint. Large corporations communicate in PowerPoint. I know because I worked for one. To be effective, I had to master that program and get my point across efficiently – usually in seven slides or less.

Building career resilience
The thing is, three decades ago I never would have predicted that these skills would have been so important. I learned them along the way and not on purpose. So the question now is, what skills can people in the spa industry learn intentionally that might massively impact their career for the next three decades? Here’s some that I’m betting on:

1 Social media
Learning typing helped me to communicate quickly. But learning social media teaches you how to communicate in a way that’s engaging. The ability to creatively construct, edit and share information using mixed media to capture and hold people’s attention or influence their behaviour has already been the most important skill of this decade and will be for years to come

2 Artificial intelligence
People will underestimate the importance of learning how to use AI. It seems pretty basic, right? You just ask the AI questions and it gives you answers. But actually, using it well is a skill. You have to know when to use it, which platforms are best suited for different purposes and understand the nuanced craft of asking the right questions.

You also have to critically review what AI gives you, ensuring it’s not leading you in the wrong direction and then personalise it with your own thinking. There’s a lot to learn and those mastering this skill today are priming themselves for success in the years ahead

3 Data analysis
In previous decades, collecting and organising data was an important skill. But today, there’s no shortage of data. We use systems to provide a plethora of intel that can be sliced and diced any way you wish. The leaders of tomorrow will be the ones who can scan through mountains of data to identify the most relevant details. You and all your competitors will have tons of company, customer and market information. Those who can analyse, interpret and take effective actions based on their data will excel the most

What would you add to this list? The world is changing so fast, that it can be hard to predict the skills needed to future-proof your career. Anything you learn along the way might become the thing that rockets you to the top of the industry. The most important thing is to ensure that your pace of learning keeps up with the pace of change around you.
photo: Mandarin Oriental

Jeremy McCarthy has worked in the wellness industry for over 30 years. As group director of leisure, spa and wellness for Mandarin Oriental, he oversees facilities at 40 luxury hotels globally. Contact him with your views on Twitter @jeremymcc

Read more from this issue of Spa Business magazine

View contents of Spa Business 2025 issue 1
LATEST NEWS
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
BC Softwear Ltd

Established in 2002 by Barbara Cooke, BC SoftWear provides unmatched expertise in the crafting of th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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