The family-run business has been supplying top spas for over 20 years / photo: bc softwear, THE Nujuma, a Ritz-Carlton Reserve
The leading textile supplier for luxury hotels and spas worldwide, BC SoftWear is known for its exceptional quality spa linen, towels, bathrobes and footwear. Founded by CEO Barbara Cooke, BC SoftWear has a unique understanding of the spa and hotel markets and offers outstanding customer service and after care.
“We’ve been manufacturing supreme quality towels and robes for the spa industry for more than 20 years and have honed our products so that exceptional performance is our standard,” says Cooke. “As a family-run business, we’ve learned that what matters most is nurturing the relationships we have with clients, meeting their product needs but equally, looking after them into the future. We’re there for our customers long after the sale completes. We’re there to guide customers, based on our years of accumulated knowledge – whether it’s to do with laundering our products or maximising longevity.”
BC SoftWear’s UK-based team of experts are just a call or email away. Each customer has a dedicated account manager, who can offer personalised advice, tailored to their property’s specific needs and operational challenges. “Whether it’s product questions or unexpected issues, our team is on hand,” says Cooke. “Our account managers don’t just respond to issues; we proactively reach out with regular check-ins, nurturing the relationship after our products have been delivered.”
Louise Maher, spa manager at Oasis Spa on the Lyrath Estate in Kilkenny, Ireland, says: “I’ve been very happy with my engagement from the BC SoftWear team, they’re always on hand to chat. I like the fact it’s run by a mother and son; a small company doing its best to give a one-to-one service.”
Carrie Mizen-Carney, group purchasing manager at Champneys in the UK adds: “We’ve been using BC SoftWear in all our properties for over 10 years. Its quality is second to none but what really stands out is its exceptional customer service.”
Laura Lishman, multi-property director of spa for Nujuma, a Ritz-Carlton Reserve and The St Regis Red Sea Resort in Saudi Arabia, concludes: “BC SoftWear is a lovely family company to work with. It has an incredible team that always goes above and beyond to please its customers and our guests.”
"We’re there for our customers long after the sale completes" – Barbara Cooke, CEO
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 1
Editor's letter: Auto spas
Fully automated, self-service spas are set to enter the market, presenting a disruptive opportunity for investors and operators
Spa People: Christian Louboutin
The fashion designer teams up with his personal trainer to create a Brain Edit retreat at his hotel in Portugal
Spa People: Julien Alfred
Exercise, endurance and resilience are the focus of a programme being led by Olympic 100m winner Julien Alfred at BodyHoliday in St Lucia
News report: Emerging economies
Two fresh GWI reports highlight the potential of the wellness markets in the Maldives and Saudi Arabia
Interview: Paul Hawco
Katie Barnes talks to the man heading up wellbeing at Banyan Group as it prepares to open its 100th resort and reports a 16 per cent rise in revenue
Wellness design: Design of the times
Sixteen experts share their insights on how wellness design can be used to create more impactful and profitable spas in a new white paper by Accor
Opinion: High leverage learning
What three skills do people need to master to future-proof their spa careers? Jeremy McCarthy reports
Spa tourism: Hot on the trail
A famous pilgrimage route and natural hot springs are being combined in an innovative tourism package in Spain
Opinion: Beacons of light
As cities in the US start to hire chief wellness officers, Mia Kyricos reveals what this means for our sector
Sponsored: 111SKIN - Winning formulation
111SKIN’s spa/clinic concept is making waves globally – backed by a combination of medical expertise, intuitive partner support and potent products
Product focus: AI and robot massage
Spas around the world are starting to offer AI massage. We highlight the different types of equipment coming to market
Menu engineering: At your service
A dedicated brain health facility at Kamalaya and a menopause package by actor Naomi Watts feature in our programming pages this issue
Finishing touch: Big business
Companies investing in workers’ happiness outperform other portfolios in major global stock markets, according to new research
The family-run business has been supplying top spas for over 20 years / photo: bc softwear, THE Nujuma, a Ritz-Carlton Reserve
The leading textile supplier for luxury hotels and spas worldwide, BC SoftWear is known for its exceptional quality spa linen, towels, bathrobes and footwear. Founded by CEO Barbara Cooke, BC SoftWear has a unique understanding of the spa and hotel markets and offers outstanding customer service and after care.
“We’ve been manufacturing supreme quality towels and robes for the spa industry for more than 20 years and have honed our products so that exceptional performance is our standard,” says Cooke. “As a family-run business, we’ve learned that what matters most is nurturing the relationships we have with clients, meeting their product needs but equally, looking after them into the future. We’re there for our customers long after the sale completes. We’re there to guide customers, based on our years of accumulated knowledge – whether it’s to do with laundering our products or maximising longevity.”
BC SoftWear’s UK-based team of experts are just a call or email away. Each customer has a dedicated account manager, who can offer personalised advice, tailored to their property’s specific needs and operational challenges. “Whether it’s product questions or unexpected issues, our team is on hand,” says Cooke. “Our account managers don’t just respond to issues; we proactively reach out with regular check-ins, nurturing the relationship after our products have been delivered.”
Louise Maher, spa manager at Oasis Spa on the Lyrath Estate in Kilkenny, Ireland, says: “I’ve been very happy with my engagement from the BC SoftWear team, they’re always on hand to chat. I like the fact it’s run by a mother and son; a small company doing its best to give a one-to-one service.”
Carrie Mizen-Carney, group purchasing manager at Champneys in the UK adds: “We’ve been using BC SoftWear in all our properties for over 10 years. Its quality is second to none but what really stands out is its exceptional customer service.”
Laura Lishman, multi-property director of spa for Nujuma, a Ritz-Carlton Reserve and The St Regis Red Sea Resort in Saudi Arabia, concludes: “BC SoftWear is a lovely family company to work with. It has an incredible team that always goes above and beyond to please its customers and our guests.”
"We’re there for our customers long after the sale completes" – Barbara Cooke, CEO
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 1
Editor's letter: Auto spas
Fully automated, self-service spas are set to enter the market, presenting a disruptive opportunity for investors and operators
Spa People: Christian Louboutin
The fashion designer teams up with his personal trainer to create a Brain Edit retreat at his hotel in Portugal
Spa People: Julien Alfred
Exercise, endurance and resilience are the focus of a programme being led by Olympic 100m winner Julien Alfred at BodyHoliday in St Lucia
News report: Emerging economies
Two fresh GWI reports highlight the potential of the wellness markets in the Maldives and Saudi Arabia
Interview: Paul Hawco
Katie Barnes talks to the man heading up wellbeing at Banyan Group as it prepares to open its 100th resort and reports a 16 per cent rise in revenue
Wellness design: Design of the times
Sixteen experts share their insights on how wellness design can be used to create more impactful and profitable spas in a new white paper by Accor
Opinion: High leverage learning
What three skills do people need to master to future-proof their spa careers? Jeremy McCarthy reports
Spa tourism: Hot on the trail
A famous pilgrimage route and natural hot springs are being combined in an innovative tourism package in Spain
Opinion: Beacons of light
As cities in the US start to hire chief wellness officers, Mia Kyricos reveals what this means for our sector
Sponsored: 111SKIN - Winning formulation
111SKIN’s spa/clinic concept is making waves globally – backed by a combination of medical expertise, intuitive partner support and potent products
Product focus: AI and robot massage
Spas around the world are starting to offer AI massage. We highlight the different types of equipment coming to market
Menu engineering: At your service
A dedicated brain health facility at Kamalaya and a menopause package by actor Naomi Watts feature in our programming pages this issue
Finishing touch: Big business
Companies investing in workers’ happiness outperform other portfolios in major global stock markets, according to new research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
A new survey of UK and international spa practitioners shows that stress, burnout and
wellbeing concerns have caused one in three respondents to consider leaving the industry.
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity
guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's
physical activity recommendations and placing greater emphasis on strength, balance, reducing
sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and
launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England
with a
1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’
concept.
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of
total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth
in 2025 across categories when compared with 2024, according to the latest Wellness Real
Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional
dance classes and group cold plunge sessions in response to market demand for social
connection.
