The family-run business has been supplying top spas for over 20 years / photo: bc softwear, THE Nujuma, a Ritz-Carlton Reserve
The leading textile supplier for luxury hotels and spas worldwide, BC SoftWear is known for its exceptional quality spa linen, towels, bathrobes and footwear. Founded by CEO Barbara Cooke, BC SoftWear has a unique understanding of the spa and hotel markets and offers outstanding customer service and after care.
“We’ve been manufacturing supreme quality towels and robes for the spa industry for more than 20 years and have honed our products so that exceptional performance is our standard,” says Cooke. “As a family-run business, we’ve learned that what matters most is nurturing the relationships we have with clients, meeting their product needs but equally, looking after them into the future. We’re there for our customers long after the sale completes. We’re there to guide customers, based on our years of accumulated knowledge – whether it’s to do with laundering our products or maximising longevity.”
BC SoftWear’s UK-based team of experts are just a call or email away. Each customer has a dedicated account manager, who can offer personalised advice, tailored to their property’s specific needs and operational challenges. “Whether it’s product questions or unexpected issues, our team is on hand,” says Cooke. “Our account managers don’t just respond to issues; we proactively reach out with regular check-ins, nurturing the relationship after our products have been delivered.”
Louise Maher, spa manager at Oasis Spa on the Lyrath Estate in Kilkenny, Ireland, says: “I’ve been very happy with my engagement from the BC SoftWear team, they’re always on hand to chat. I like the fact it’s run by a mother and son; a small company doing its best to give a one-to-one service.”
Carrie Mizen-Carney, group purchasing manager at Champneys in the UK adds: “We’ve been using BC SoftWear in all our properties for over 10 years. Its quality is second to none but what really stands out is its exceptional customer service.”
Laura Lishman, multi-property director of spa for Nujuma, a Ritz-Carlton Reserve and The St Regis Red Sea Resort in Saudi Arabia, concludes: “BC SoftWear is a lovely family company to work with. It has an incredible team that always goes above and beyond to please its customers and our guests.”
"We’re there for our customers long after the sale completes" – Barbara Cooke, CEO
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 1
Editor's letter: Auto spas
Fully automated, self-service spas are set to enter the market, presenting a disruptive opportunity for investors and operators
Spa People: Christian Louboutin
The fashion designer teams up with his personal trainer to create a Brain Edit retreat at his hotel in Portugal
Spa People: Julien Alfred
Exercise, endurance and resilience are the focus of a programme being led by Olympic 100m winner Julien Alfred at BodyHoliday in St Lucia
News report: Emerging economies
Two fresh GWI reports highlight the potential of the wellness markets in the Maldives and Saudi Arabia
Interview: Paul Hawco
Katie Barnes talks to the man heading up wellbeing at Banyan Group as it prepares to open its 100th resort and reports a 16 per cent rise in revenue
Wellness design: Design of the times
Sixteen experts share their insights on how wellness design can be used to create more impactful and profitable spas in a new white paper by Accor
Opinion: High leverage learning
What three skills do people need to master to future-proof their spa careers? Jeremy McCarthy reports
Spa tourism: Hot on the trail
A famous pilgrimage route and natural hot springs are being combined in an innovative tourism package in Spain
Opinion: Beacons of light
As cities in the US start to hire chief wellness officers, Mia Kyricos reveals what this means for our sector
Sponsored: 111SKIN - Winning formulation
111SKIN’s spa/clinic concept is making waves globally – backed by a combination of medical expertise, intuitive partner support and potent products
Product focus: AI and robot massage
Spas around the world are starting to offer AI massage. We highlight the different types of equipment coming to market
Menu engineering: At your service
A dedicated brain health facility at Kamalaya and a menopause package by actor Naomi Watts feature in our programming pages this issue
Finishing touch: Big business
Companies investing in workers’ happiness outperform other portfolios in major global stock markets, according to new research
The family-run business has been supplying top spas for over 20 years / photo: bc softwear, THE Nujuma, a Ritz-Carlton Reserve
The leading textile supplier for luxury hotels and spas worldwide, BC SoftWear is known for its exceptional quality spa linen, towels, bathrobes and footwear. Founded by CEO Barbara Cooke, BC SoftWear has a unique understanding of the spa and hotel markets and offers outstanding customer service and after care.
“We’ve been manufacturing supreme quality towels and robes for the spa industry for more than 20 years and have honed our products so that exceptional performance is our standard,” says Cooke. “As a family-run business, we’ve learned that what matters most is nurturing the relationships we have with clients, meeting their product needs but equally, looking after them into the future. We’re there for our customers long after the sale completes. We’re there to guide customers, based on our years of accumulated knowledge – whether it’s to do with laundering our products or maximising longevity.”
BC SoftWear’s UK-based team of experts are just a call or email away. Each customer has a dedicated account manager, who can offer personalised advice, tailored to their property’s specific needs and operational challenges. “Whether it’s product questions or unexpected issues, our team is on hand,” says Cooke. “Our account managers don’t just respond to issues; we proactively reach out with regular check-ins, nurturing the relationship after our products have been delivered.”
Louise Maher, spa manager at Oasis Spa on the Lyrath Estate in Kilkenny, Ireland, says: “I’ve been very happy with my engagement from the BC SoftWear team, they’re always on hand to chat. I like the fact it’s run by a mother and son; a small company doing its best to give a one-to-one service.”
Carrie Mizen-Carney, group purchasing manager at Champneys in the UK adds: “We’ve been using BC SoftWear in all our properties for over 10 years. Its quality is second to none but what really stands out is its exceptional customer service.”
Laura Lishman, multi-property director of spa for Nujuma, a Ritz-Carlton Reserve and The St Regis Red Sea Resort in Saudi Arabia, concludes: “BC SoftWear is a lovely family company to work with. It has an incredible team that always goes above and beyond to please its customers and our guests.”
"We’re there for our customers long after the sale completes" – Barbara Cooke, CEO
Read more from this issue of Spa Business magazine
View contents of Spa Business 2025 issue 1
Editor's letter: Auto spas
Fully automated, self-service spas are set to enter the market, presenting a disruptive opportunity for investors and operators
Spa People: Christian Louboutin
The fashion designer teams up with his personal trainer to create a Brain Edit retreat at his hotel in Portugal
Spa People: Julien Alfred
Exercise, endurance and resilience are the focus of a programme being led by Olympic 100m winner Julien Alfred at BodyHoliday in St Lucia
News report: Emerging economies
Two fresh GWI reports highlight the potential of the wellness markets in the Maldives and Saudi Arabia
Interview: Paul Hawco
Katie Barnes talks to the man heading up wellbeing at Banyan Group as it prepares to open its 100th resort and reports a 16 per cent rise in revenue
Wellness design: Design of the times
Sixteen experts share their insights on how wellness design can be used to create more impactful and profitable spas in a new white paper by Accor
Opinion: High leverage learning
What three skills do people need to master to future-proof their spa careers? Jeremy McCarthy reports
Spa tourism: Hot on the trail
A famous pilgrimage route and natural hot springs are being combined in an innovative tourism package in Spain
Opinion: Beacons of light
As cities in the US start to hire chief wellness officers, Mia Kyricos reveals what this means for our sector
Sponsored: 111SKIN - Winning formulation
111SKIN’s spa/clinic concept is making waves globally – backed by a combination of medical expertise, intuitive partner support and potent products
Product focus: AI and robot massage
Spas around the world are starting to offer AI massage. We highlight the different types of equipment coming to market
Menu engineering: At your service
A dedicated brain health facility at Kamalaya and a menopause package by actor Naomi Watts feature in our programming pages this issue
Finishing touch: Big business
Companies investing in workers’ happiness outperform other portfolios in major global stock markets, according to new research
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
