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Spa People: 20th anniversary issue
Neil Jacobs

People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise


What’s been your biggest life lesson?
At 26 I was a GM in the Seychelles living through a coup d’etat with African mercenaries complaining about the breakfast buffet. I quickly learned to think on my feet.

I had 14 years with Four Seasons in Asia and saw how the extreme power of corporate culture can make magic every day over many years.

Eleven years ago, I had the opportunity to be part of the transformation and growth of Six Senses, working and hanging out with passionate believers and creators in wellness, sustainability and extraordinary experiences.

When diagnosed with bladder cancer (all clear now), my colleague and dear friend Anna Bjurstam sent me to Vaidyagrama, an ayurvedic clinic in Tamil Nadu for five weeks. The wise people I met there reinforced my belief in the ancient healing arts and the power of the universe.

What do you still hope to accomplish?
There’s still plenty to do at Six Senses with various brand stretches. We want to become experts in the retreat and festival business, allowing us to spread the word more deeply and fill rooms in less busy periods.

Can the industry as a whole broaden the reach of its programming to a wider audience, who are less able to experience ultra-luxury? Personally, I believe we have an obligation to.

What industry changes have you observed?
Finding the right employees is always difficult, but our value set is compelling to many young people joining the industry. What we do is no longer considered ‘woo woo’ and it’s attracting great talent to us.

Secondly, the customer is so much more informed and wellness washing doesn’t work. Providers have made great strides – the modalities they offer are light years ahead of what they were two decades ago. And this is obviously good for the industry as a whole.

What key innovations can you identify?
We launch two new initiatives a year and these are overseen by a Wellness Innovation Team. We like to think it keeps us ahead of the curve. At the very least it keeps us honest and focused.

We’ve made countless advances in sleep health and in understanding circadian rhythms, nutrition, longevity, genetics, functional medicine, brain health, mind/body practices and ancient healing arts from China, India and South America which are now all in the West.

The list is endless and it makes the next 20 years look so exciting. And are we talking about AI? Of course we are.

What do you wish had been invented?
A cure for cancer and cognitive degradation. Optimal obesity solutions. I’d love to see general lifestyle education become an essential part of the curriculum in schools.

What business models are exciting?
We’re finally talking about wellness communities, which have the potential to take our industry into another dimension. Yet this will require professional and innovative real estate developers to work closely alongside a brand. It presents a huge opportunity and is a win-win.

How do you hope the industry will be in 2050?
That there’s the same passion, drive and innovation as there is today. And that we continue to do real good for our guests and customers.

What’s holding the industry back?
People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise.

Read more: www.spabusiness.com/neiljacobs
Birthday message to Spa Business

"Spa Business is the title I look forward to receiving. Newsy, on top of the trends, well-written and good-looking"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Marc Cohen

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Neil Jacobs

Spa People: 20th anniversary issue

Neil Jacobs

Current article
Striking locations include  Six Senses Shaharut in Israel’s Negev Desert
Striking locations include Six Senses Shaharut in Israel’s Negev Desert / photo: six senses
Six Senses is venturing into the festival and retreat business
Six Senses is venturing into the festival and retreat business / photo: six senses
Wellness washing doesn’t work – customers are so much better informed
Wellness washing doesn’t work – customers are so much better informed / photo: six senses
Lifestyle education should be offered in schools
Lifestyle education should be offered in schools / photo: Amber Toms
Produce used in Six Senses’ restaurants is grown in organic gardens on-site
Produce used in Six Senses’ restaurants is grown in organic gardens on-site / photo: seth powers
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
Elemis

Elemis was founded in London in 1989 by Linda Steiner whose vision was to create a skincare range as [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Spa People: 20th anniversary issue
Neil Jacobs

People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise


What’s been your biggest life lesson?
At 26 I was a GM in the Seychelles living through a coup d’etat with African mercenaries complaining about the breakfast buffet. I quickly learned to think on my feet.

I had 14 years with Four Seasons in Asia and saw how the extreme power of corporate culture can make magic every day over many years.

Eleven years ago, I had the opportunity to be part of the transformation and growth of Six Senses, working and hanging out with passionate believers and creators in wellness, sustainability and extraordinary experiences.

When diagnosed with bladder cancer (all clear now), my colleague and dear friend Anna Bjurstam sent me to Vaidyagrama, an ayurvedic clinic in Tamil Nadu for five weeks. The wise people I met there reinforced my belief in the ancient healing arts and the power of the universe.

What do you still hope to accomplish?
There’s still plenty to do at Six Senses with various brand stretches. We want to become experts in the retreat and festival business, allowing us to spread the word more deeply and fill rooms in less busy periods.

Can the industry as a whole broaden the reach of its programming to a wider audience, who are less able to experience ultra-luxury? Personally, I believe we have an obligation to.

What industry changes have you observed?
Finding the right employees is always difficult, but our value set is compelling to many young people joining the industry. What we do is no longer considered ‘woo woo’ and it’s attracting great talent to us.

Secondly, the customer is so much more informed and wellness washing doesn’t work. Providers have made great strides – the modalities they offer are light years ahead of what they were two decades ago. And this is obviously good for the industry as a whole.

What key innovations can you identify?
We launch two new initiatives a year and these are overseen by a Wellness Innovation Team. We like to think it keeps us ahead of the curve. At the very least it keeps us honest and focused.

We’ve made countless advances in sleep health and in understanding circadian rhythms, nutrition, longevity, genetics, functional medicine, brain health, mind/body practices and ancient healing arts from China, India and South America which are now all in the West.

The list is endless and it makes the next 20 years look so exciting. And are we talking about AI? Of course we are.

What do you wish had been invented?
A cure for cancer and cognitive degradation. Optimal obesity solutions. I’d love to see general lifestyle education become an essential part of the curriculum in schools.

What business models are exciting?
We’re finally talking about wellness communities, which have the potential to take our industry into another dimension. Yet this will require professional and innovative real estate developers to work closely alongside a brand. It presents a huge opportunity and is a win-win.

How do you hope the industry will be in 2050?
That there’s the same passion, drive and innovation as there is today. And that we continue to do real good for our guests and customers.

What’s holding the industry back?
People are sometimes their own worst enemies. Be brave, be curious. Listen to the wise.

Read more: www.spabusiness.com/neiljacobs
Birthday message to Spa Business

"Spa Business is the title I look forward to receiving. Newsy, on top of the trends, well-written and good-looking"

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Marc Cohen

Read more from this issue of Spa Business magazine

View contents of Spa Business 2023 issue 3
Neil Jacobs

Spa People: 20th anniversary issue

Neil Jacobs

Current article
Striking locations include  Six Senses Shaharut in Israel’s Negev Desert
Striking locations include Six Senses Shaharut in Israel’s Negev Desert / photo: six senses
Six Senses is venturing into the festival and retreat business
Six Senses is venturing into the festival and retreat business / photo: six senses
Wellness washing doesn’t work – customers are so much better informed
Wellness washing doesn’t work – customers are so much better informed / photo: six senses
Lifestyle education should be offered in schools
Lifestyle education should be offered in schools / photo: Amber Toms
Produce used in Six Senses’ restaurants is grown in organic gardens on-site
Produce used in Six Senses’ restaurants is grown in organic gardens on-site / photo: seth powers
LATEST NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences.
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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